Dollar Shave Case Study

Burma Shave and Dollar Shave Club were both interesting pioneers for their time period. Using advertising in an interesting way to promote something that most would not find interesting or, in the case of Burma Shave, care to try is a testament to what each company set out to do in a positive manner. The two companies are alike in that sense as using an interesting format such as comedy to engage an audience is a great strategy as it trigger a positive reaction that anyone can relate to. On the other hand, the two companies are different in the sense of the time period. Burma Shave used road signs when road advertisements weren't common practice while Dollar Shave Club used commercial advertisement for razor blades by approaching the subject differently and tackling several unique avenues.

Each campaign reached their specified audience by using a different approach for enticing people. They each did something for their time period that was diverse in terms of what other similar products have done before them. Ingenuity is a strong suit for
I personally don't watch much television and whenever i visit YouTube and an ad pops up I am quick to skip it. The last campaign that I latched onto was the Old Spice campaign. It's great use of imagery and comedy made it unforgettable and was something that stuck with you once you went to a store to purchase body wash or men's fragrances. I learned that using comedy to advertise something is a strong method to win over customers. It's even more astounding that in my opinion the target audience is 18-25 year old males that are usually trying to impress the opposite sex and that they seemingly reached out to this intended audience. While it's unclear whether or not sales primarily come from this demographic, I am most certain that interest among this age range exists and from a personal stand point can say I have purchased Old Spice products do in part to these