Key Words: Brand Extension‚ Expansion into New Geographies. Brand Culture‚ Brand Symbols‚ Semiotics Analysis. Study of ‘Disney’: Strategies and factors that helped build the iconic brand. Group 7 Archana Menon 2008 09 A Chandan Pansari 2008 12 A Ranjani Mani 2008 43 A Sumita Das 2008 55 A INDEX Introduction ..........................................................................................................................4 Licensing ..............................................
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Concept of Leadership Leadership takes on added importance in the global economy. All the established theories of leadership continue to provide understanding and a foundation for the practice of leadership in today’s organizations. Leadership is not a modern day concept. But globalization has changed the traditional view of a leader. Leadership has been discussed from the ancient era. Lots of philosophers lived in western and eastern countries talked about leadership in different perspectives
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TUOMINEN Managing Brand Equity ABSTRACT The purpose of this study is to discuss and elaborate the main issues encountered in managing brand equity. In order to achieve this purpose‚ we first analyse the concept of brand equity; second‚ we provide a comprehensive framework for managing brand equity; and finally‚ we distinguish different ways to leverage and measure brand equity. The concept of brand equity emerged in the early 1990s. Brand equity can be regarded as a managerial concept‚ as a financial
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Management Report on the strategies of Boobess Group CDR Municipality of Zahle-Maalaka Years of study: 2011-2012 Presented by: Abou Habib Nay Years of study: 2011-2012 Submitted on: Wednesday 11th of April 2012 Table of Contents I- Introduction 3 II- Boubess Group’s brands and concepts 3 III- Boubess Group’s strategies 10 IV- Comparison of restaurants 11 V- Conclusion 12 I- Introduction About Boubess Group Boubess Group incorporates companies which operate in the leisure
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company and the owner of the BVLGARI brand: it performs coordination activities in the areas of product development‚ marketing‚ finance‚ information systems and management of human resources of the Bulgari Group. This report seeks out to analyse the various branding policies of BULGARI from both a strategic and tactical perspective in terms of adaptation versus standardisation. It will discuss in detail the various theories of globalisation followed by the brand with main focus on Theodore Levitt’s
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series we therefore focus upon the concept of terrorism‚ looking specifically at its definition‚ classifications and key characteristics. These are the initial building blocks of knowledge we require to understand terrorism so that we are better prepared to counter its threats. Concept of Terrorism Defining Terrorism Terrorism is nothing new‚ its origins can be traced back in time for centuries but it remains a much contested concept to this day. Academic opinions remain
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Table of Contents Executive Summary 3 Reason to Choose Lamborghini 4 Brand History 5 1963-72……………………………………………………………………………………………………………………………………………6 1973-87 7 1987-93 8 1994-98 9 1998 and beyond 10 Brand Summary 11 Brand Values 12 Points of Parity 12 Unique Selling Point 13 Brand Distinctive Features 13 Brand Identity and Equity 14 Points of Difference 15 Brand Architecture 15 Marketing Environment 16 Target Market….…………………………………………………………………………………………………………………….………16 Competition………………………………………………….……………………………………………………………………………
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Concept Analysis: Pain Victoria McCrady Chamberlain College of Nursing NR501: Theoretical Basis for Advanced Nursing Spring Session B 2013 Concept Analysis: Pain Pain is one of the most common reason patient seek out help. The concept of pain can affect every person is some form or way. Pain can stand alone as a theory or fix with other theories like Comfort‚ Self- care‚ and more. As a surgical nurse I need to have a higher understanding of the patients I care for to ensure they receive
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BRAND AWARENESS OF CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION OF THE STUDY BRAND AWARENESS Brand awareness is the probability that consumers are familiar about the life and availability of the product. It is the degree to which consumers precisely associate the brand with the specific product. It is measured as ratio of niche market that has former knowledge of brand. Brand awareness includes both brand recognition as well as brand recall. Brand recognition
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1- Consumer Behaviour. One of the most challenging concept in marketing deals with understanding why consumers behave in a certain way or do what they do (or don’t do). Two major psychological concepts are often used to explain and understand the consumer’s behaviour. The first is the so called in psychology the cognitive psychology in which the focus of the study is the mental behaviour i.e. the internal influence such as perception‚ memory‚ attention‚ attitude‚ beliefs‚ values‚ personality
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