Coca-Cola in Great Britain Live On The Coke Side of Life Table of Contents Introduction 3 PESTLE Analysis of the macro-environment 4 SWOT Analysis 5 BCG Matrix 6 SPICC 7 Suppliers 7 Publics 7 Intermediaries 7 Competition 8 Customers‚ consumers and markets 10 Soft Drinks Market 10 Table 1: Soft Drinks UK Market Segmentation 11 Market for smoothies 12 Table 2 : Forecast of UK retail sales of smoothies‚ 2001-11 13 Table 3 :Brand manufacturers sales of the smoothies
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COCA COLA is a registered trademark of The Coca-Cola Company in the United States since March 27‚ 1944 Coke products could be found in over 200 countries worldwide‚ with consumers downing more than 1.8 billion company beverage servings each day History of the Coca‑Cola logo Coca-Cola was invented by John S. Pemberton in 1886. ASA Griggs Candler - Founder Revenue - 46.854 billion ( 2013) Interbrand’s best global brand study of 2011‚ Coca-Cola was the world’s most valuable brand LOGO EVOLUTION
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fact the are global companies: The Coca-Cola Company Successful adapting Wal-Mart Stores Inc. Not successful adapting Globalization‚ and therefore cultural diversity‚ was inevitable for these 2 companies. Wal-Mart: grow quickly and became U.S. most important supermarket chain. It was estimated to control 20% of the groceries market in 1998 (only 28 years after their beginning). In 5 years they had already 24 stores and had 12.6 millions in sales. Coca-Cola: the soft drink was created in 1886
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.......................30 Historical Summary Coca-Cola started as a fountain beverage used for medicinal purposes in 1886 selling for five cents a glass. It grew quickly‚ but only after a bottling system was developed did Coca-Cola have a chance to became the world-famous brand it is today. In 1894 in a candy store in Vicksburg‚ Mississippi‚ sales of Coca-Cola impressed the stores owner‚ Joseph A. Biedenharn. He began bottling Coca-Cola to sell‚ using a common glass bottle. Two attorneys
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Question 1 Question 1 Group 8 Group 8 Coca-Cola:Deciding on the Look Coca-Cola:Deciding on the Look CASE 10 CASE 10 Question 1 Question 1 How do you think the analytical model of decision making might have been applied by Coca-Cola when designing new bottles?What specific task might have been done at each step in the process? How do you think the analytical model of decision making might have been applied by Coca-Cola when designing new bottles?What specific task might
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assignment‚ is to study Coca-Cola to evaluate the Coca-Cola with the Performance Management and Appraisal. First‚ this assignment write about the definition of the Performance Management and Appraisal‚ after that will explain methods of evaluation will not only cover traditional mended but also modern method‚ it will ensure this assignment will get a picture what the current environmental of the Coca-Cola Second‚ will introduction background of the organization which is Coca-Cola. Then will be describe
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Discuss the PESTEL changes of an organization over the last decade. PESTEL Analysis for Coke Coca-Cola‚ the largest manufacturer‚ distributor and marketer of beverage concentrates and syrups in the world. Coca-Cola is recognized as the world’s most valuable brand. They market four of the world’s top five non-alcoholic sparkling brands‚ including diet and light beverages‚ mineral water‚ enhanced waters‚ juices and juice drinks‚ teas‚ coffees and energy and sport drinks. Through the world’s largest
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Assignment The government charged the Coca-Cola Company with marketing and selling a beverage that was injurious to health. They charged the company with producing a beverage that produced serious mental and motor deficits due to the use of synthetic caffeine. They also claimed that Coca-Cola was misbranded because its name implied that the product contained coca‚ yet it did not contain the whole coca leaf (because the cocaine was removed) and the name constituted a
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Foundations of Economics for Business and Management Analyze the market for Coca-Cola 04.12.2010 Coca-Cola is perhaps the most popular and well known soft drink worldwide. Almost 98% of people worldwide know the word Coca-Cola and it is available in more than 190 countries. Coca-Cola belongs to the Coca-Cola Company and is only one of the 400 non-alcoholic brands that this company owns. The Coca-Cola Company is one of the largest corporations in the world‚ with a global workforce of
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Coca-Cola Magi Cans Case Essay My understanding of the magi can promotion was that it was a new and innovative way of promotion by Coca Cola which should have brought in more fans but instead created a negative perception towards its product and attracted bad publicity towards its campaign. It was bold on Coca Cola’s part to go ahead with such a costly advert but what it failed to do was make the necessary corrections to its campaign during its test marketing phase where the company decided
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