Coca Cola Logo Evolution
COCA COLA is a registered trademark of The Coca-Cola
Company in the United States since March 27, 1944
Coke products could be found in over 200 countries worldwide, with consumers downing more than 1.8 billion company beverage servings each day
History of the
Coca‑Cola logo
Coca-Cola was invented by
John S. Pemberton in 1886.
ASA Griggs Candler - Founder
Revenue - 46.854 billion ( 2013)
Interbrand's best global brand study of 2011, Coca-Cola was the world's most valuable brand
LOGO EVOLUTION
The Coca-Cola logo was created by John
Pemberton's bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo's distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the
United States during that period.
Robinson also played a significant role in early
Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs.
LOGO EVOLUTION
1887 -1890s – Inserting the trade mark
In
1887, the familiar Spencerian script was first used. Compared to todays version, the script varied depending on its application, the word Trademark also commonly appeared in the bottom of the first 'C swirl'.
1890-1891 – Extra swirls
For
just one year, COKE logo changed its appearance quite dramatically with this extra swirly script. Afterwards, the logo returned to its previous font.
1900–1941
By
the turn of the century, the script began to be standardized, by the 1940s the script finally took the form of which it will be most familiar.
1941-1960s – Tail tweaked In
this version, the words ‘Trademark
Registered’ moved out of the tail of the
‘C’ and were noted as ‘Reg. US Pat Off’ below the Coca‑Cola name.
1958-1960s – A fishy shape This
period saw the introduction of the
Arciform or ‘fishtail’
Company in the United States since March 27, 1944
Coke products could be found in over 200 countries worldwide, with consumers downing more than 1.8 billion company beverage servings each day
History of the
Coca‑Cola logo
Coca-Cola was invented by
John S. Pemberton in 1886.
ASA Griggs Candler - Founder
Revenue - 46.854 billion ( 2013)
Interbrand's best global brand study of 2011, Coca-Cola was the world's most valuable brand
LOGO EVOLUTION
The Coca-Cola logo was created by John
Pemberton's bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo's distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the
United States during that period.
Robinson also played a significant role in early
Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs.
LOGO EVOLUTION
1887 -1890s – Inserting the trade mark
In
1887, the familiar Spencerian script was first used. Compared to todays version, the script varied depending on its application, the word Trademark also commonly appeared in the bottom of the first 'C swirl'.
1890-1891 – Extra swirls
For
just one year, COKE logo changed its appearance quite dramatically with this extra swirly script. Afterwards, the logo returned to its previous font.
1900–1941
By
the turn of the century, the script began to be standardized, by the 1940s the script finally took the form of which it will be most familiar.
1941-1960s – Tail tweaked In
this version, the words ‘Trademark
Registered’ moved out of the tail of the
‘C’ and were noted as ‘Reg. US Pat Off’ below the Coca‑Cola name.
1958-1960s – A fishy shape This
period saw the introduction of the
Arciform or ‘fishtail’