MARKETING REPORT Oral Care Market(India)-Mouthwash Submitted by-NISHMA VERMA 8/24/2012 This report deals with oral market of India especially the mouthwash sector. the various aspect of marketing and research and development of mouthwash product are discussed in detail. INTRODUCTION (COSMETIC MARKET) According to to a research RNCOS industrial research-The rising beauty concerns among both men and women are propelling the Indian cosmetics industry‚ which has witnessed a strong growth in
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THE SUCCESS STORY OF PATANJALI : AN AYURVEDIC BRAND IN FMCG MARKET. Dr Pooja Ramchandani‚ Assistant Professor At HR College. INTRODUCTION : In a country like India‚ The Fast-Moving Consumer Goods (FMCG) market is amongst the most difficult markets to crack as there is no lack of competition in this market and conquering distribution remains an uphill task. However‚ the Patanjali success story stands out as an exception. Apart from it’s massive surge in the brand’s revenue over the past five
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Stock pricing (20 points) Colgate-Palmolive Co. has just paid an annual dividend of $0.96. Analysts are predicting an 11% per year growth rate in earnings over the next five years. After that‚ Colgate’s earnings are expected to grow at the current industry average of 5.2% per year. If Colgate’s equity cost of capital is 8.5% per year and its dividend payout ratio remains constant‚ what price does the dividend-discount model predict Colgate should sell for? 3. Bond pricing (15 points) Consider
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HR Restructuring - The Coca Cola & Dabur Way: The Leader Humbled It all began with Coca Cola India’s (Coca-Cola) realization that something was surely amiss. Four CEOs within 7 years‚ arch-rival Pepsi surging ahead‚ heavy employee exodus and negative media reports indicated that the leader had gone wrong big time. The problems eventually led to Coca-Cola reporting a huge loss of US $ 52 million in 1999‚ attributed largely to the heavy investments in India and Japan. Coca-Cola had spent Rs 1500 crore
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people. This was an unacceptable action of ways to favor one between other‚ based on skin colors. In this essay i will be annotating the main points to analyze the discriminatory that occurred to both colored and white skinned. Jim Crow Law is a distasteful constitution that disassociated both different religion. Public activity was also against both religion. For example‚ based on the Jim Crow Laws number 13 it stated “PARKS it shall be unlawful for colored people to frequent any park owned or maintained
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Understanding the value of Creativity in Advertising Creativity is thinking new things. Innovation is doing new things." (Theodore Levitt) In today’s media landscape where it’s very difficult to shape consumers attitude and intentions and move them to next level of buying process‚ advertisers find it even more difficult and challenging to break through the clutter of competing advertisement. The advertising industry has experienced dynamic changes over the last several decades. The changes
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construction of an argument. The use of fallacies can be found in most advertisements. Such as the Colgate Total advertisement which claims to fight plaque germs that other toothpaste brands let back. This piece of literature contains fallacies and persuasive techniques. Claims are made throughout their ad stating that their toothpaste beats the competition. Therefore the advertiser uses a number of fallacies and techniques to convince the consumer to purchase the product they are trying to sell
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4: BACK TITRATION CONTENT NO. CONTENT PAGE 1. Synopsis 3 2. Introduction 3 3. Theory 4 4. Procedure 4 5. Results and Calculations 5 – 6 6. Discussion 7 7. Conclusion 7 8. References 8 1. SYNOPSIS The purpose of this experiment is to use the back titration method to determine the percentage of calcium carbonate in toothpaste. Instead of using standard titration methods where an acid is titrated directly using a standard solution of a base‚ back titration is used because the sample
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Investigating the Properties of pH The manufacture’s claim is that Sensodyne toothpaste micro hardens tooth enamel to help protect against the effects of acid wear‚ helps stop the twinges of pain from sensitive teeth formulated with low abrasivity‚ neutral pH and gentle yet effective cleaning system. To find out if the manufactures claim on Sensodyne toothpaste is the correct level of pH. I expect the Sensodyne toothpaste to be a neutral pH level as the manufactures claim that this products pH
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experiment is to find out the amount of calcium carbonate in toothpaste through back titration since calcium carbonate does not dissolve in water. A roughly weighed amount of calcium carbonate is mixed with hydrochloric acid and then titrated against sodium hydroxide. When the indicator turns from pink to orange‚ the volume of sodium hydroxide used is taken down. After doing some calculations‚ the average percentage of calcium carbonate in toothpaste is 19.2%. This average percentage is relatively close
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