"Conducting marketing audit" Essays and Research Papers

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    Strategic Audit of Staples

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    Strategic Audit Staples‚ Inc. Hudson Chodos Andrew Nelson David Pearson Management 3800: Public Policy Professor Bowen 11/3/11 I. Current Situation Looking at Staples current performance in the past year‚ we will look at three things: return on investments‚ market share‚ and profitability. * Return on Investments: 9.95% * Market Share: 90% of market cap when comparing Staples‚ Office Depot (5.72%)‚ Office Max (3.89%) * Profitability - $24.5 Billion in sales; $6.7 Billion

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    Value for Money Audit

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    VALUE FOR MONEY It could be defined as a concept that evaluates the use of resources at the disposal of an organization with the view to ensuring that the resources have been properly utilized. VFM frequently makes extensive use of performance indicators in the form of ratios and other statistics to sign post VFM through trends over time‚ in comparison to two operating units etc. Under this concept‚ we have three test ways to know if the firms resources have been properly utilized and it includes;

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    Audit course outline

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    students to enter the auditing profession To provide the basic information for students to prepare for the public accounting examinations such as the AuCPA exam and ACCA exam. To increase students with audit capabilities and gain knowledge of enterprise risk and internal control To examine the audit process planning‚ performance‚ and communication No teaching class during the week of mid-term exam3Written Examination1012Reports on Audited Financial StatementsLecture Discussion with students participation118Acquisition

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    Confirmation as Audit Evidence Introduction The confirmation in the auditing process is a technique for obtain and evaluate a communication from a third party in response to a request for information made by the auditor. The request of the information can be both written and oral communications. According to Aldhizer and Cashell (2006)‚ the auditor controls the initial mailing of confirmation requests to the client’s banks‚ debts of their customers and others. Prasad (2007) described‚ that the purpose

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    Audit Exam Corrections

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    the following statements is not true? The answer is B‚ Balance-related audit objectives are applied to both beginning and ending balances in balance sheet accounts. The reason this is the right answer is because the way audits are preformed‚ balance-related audit objectives are almost always applied to the ending balance sheet accounts. It never applies to the beginning balance in the balance sheet accounts. (Page 158) 8. Audit evidence has two primary qualities for the auditor; relevance and reliability

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    Acct 4400.002 Case Set 2 Case 2a Questions: 1. Read AU 110 (a) What are management’s responsibilities pertaining to the independent audit? According to the PCAOB Standards‚ section AU 110.03 clearly states that management shall bear responsibility for all issued financial statements‚ the adoption of sound accounting policies‚ and for establishing and maintaining a system of internal controls that will record‚ track and process transactions‚ events and conditions. Management shall also maintain

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    Audit Plan- Glaxosmithkline

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    Audit Plan- GlaxoSmithKline (GSK) Key business and audit risk: In order to make the report more efficient we must identify the key areas of business risk and auditing risk. Business risk can be defined as the risk‚ which could affect an organization’s ability to achieve its objectives (Gray and Manson‚ 2007). Audit risk is defined as the risk that the auditor gives an inappropriate audit opinion when the financial statements are materially misstated (Soltani‚ 2007). In Gray and Manson (2007)’s

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    Audit Expectation Gap

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    AUDIT EXPECTATION GAP The phrase "Audit Expectations Gap" was first introduced into the literature over thirty five years ago‚ by Liggio (1974)‚ under the Cohen Commission. It was defined as the difference between the levels of expected performance "as envisioned by the independent accountant and by the user of financial statements" The term ‘expectation gap’ is commonly utilized to describe the situation whereby a difference in expectation exists between a group with a certain expertise‚ and

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    Example Audit Engagement

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    EXAMPLE AUDIT ENGAGEMENT LETTER This example engagement letter is intended solely for general educational purposes. It is not intended for the purpose of providing specific legal‚ accounting‚ or other professional advice to any particular recipient or with respect to any particular jurisdiction. The author‚ publisher‚ and distributor of this document (1) make no representations‚ warranties‚ or guarantees as to its technical accuracy or compliance with any law ( federal‚ state‚ or local) or professional

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    Week 5 Assignment 1. In auditing the long-term investments account‚ an auditor is unable to obtain audited financial statements for an investee located in a foreign country. The auditor concludes that sufficient appropriate audit evidence regarding this investment cannot be obtained. a. F. Either a disclaimer of opinion or an “except for” qualified opinion. –If the auditor is unable to obtain financial statements for an investee it is considered a scope limitation in which either a qualified

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