VS 1 A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS TEAM MEMBERS ANUPAMA VENU CLAES JOTORP DEEPAK TUSHIR GUSTAV TENERZ SAIRAM KRISHNAN SANJAY SHARMA SUNANDA SURESH 09014 09126 09032 09128 09088 09090 09112 2 INDEX 1. INTRODUCTION 1.1. BRIEF ANALYSIS OF INDUSTRY 1.2. BRIEF DEFINITON OF INDUSTRY 1.2.1.TRENDS IN THE INDUSTRY 1.2.2.MARKET ANALYSIS 1.2.3.MAJOR PLAYERS AND MARKET SHARES 1.3. MAJOR FORCES SHAPING THE INDUSTRY 1.3
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MANAJEMEN KEUANGAN Analisis Rasio Keuangan antara Nike Inc. dan Adidas Group Anggota Kelompok : Herlina 1011031008 Fina Nidaul Mufiddah 1011031048 Maria Ansela Handayani 1011031062 Novia Niki Pertiwi 1011031070 Tiaraku Oktia 1011031082 S1 AKUNTANSI FAKULTAS EKONOMI UNIVERSITAS LAMPUNG 2011/2012 NIKE‚ Inc. CONSOLIDATED FINANCIAL STATEMENTS FOR THE PERIOD ENDED FEBRUARY 28‚ 2010 (In millions‚ except per share data) INCOME STATEMENT
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STRATEGIC MANAGEMENT – A MODEL FOR GROWTH-DRIVEN DENOMINATIONAL LEADERSHIP Rev. Stephen O. Asaju Nigerian Baptist Theological Seminary‚ Ogbomoso‚ Nigeria. INTRODUCTION Strategic Management as a term and concept is not new. The term was first used in the 1970s‚ and it meant that a staff of strategic planners more or less thought up strategic programs and then tried to sell them to decision makers. In the 1980s and 1990s‚ the view of strategic planning
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Advertising and Public Relations | | Executive Summary Best known for their “Just do it” branding‚ Nike was founded in 1955 by an athlete named Phil Knight who ran track for Bill Bowerman. Originally starting as a footwear distributor for a company known today as “ASICS”‚ the founders of the company decided to take a different approach to their business. When they launched their Nike line‚ they realized that having an athlete endorse their shoes would be a great way to reach out to the world
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FPL An Overview FPL Group‚ Inc. is Florida’s largest electric utility company. In 1925‚ through the consolidation of numerous electric and gas companies‚ they formed Florida Power & Light Company (FP&L). FP&L grew steadily over the next 50 years until rising fuel costs‚ operating issues‚ and construction costs began to decrease profitability. In the mid-1980s‚ FPL diversified with four major acquisitions - Colonial Penn Life Insurance Company‚ Telesat Cablevision‚ Inc.‚ CBR Information Group
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Case note on Nike Cost of Capital Group 2 Members : Devendra Rane‚ Vivekkumar Nema‚ Chandrashekhar Joshi‚ G. Ajithkumar‚ Prakash Shetty Case Background: * NorthPoint Large Cap Fund weighing whether to buy Nike’s stock. * Nike has experienced sales growth decline‚ declines in profits and market share. * Nike has revealed that it would increase exposure in mid-price footwear and apparel lines. It also commits to cut down expenses. * Kimi Ford’s initial assessment at a discount rate
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Nike: Sweatshops and Business Ethics History What started with a handshake between two running geeks in Oregon in January 1964 are now the world ’s most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track &field coach and Phil Knights a University of Oregon runner under Bowerman coach‚ found the Nike Company‚ named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing
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potential strengths‚ weaknesses‚ opportunities‚ and threats within the Nike Corporation. It will look at the role of promotions as a consumer product company‚ offer possible promotional objectives‚ and consider other promotional methods the Nike Corporation may wish to implement in its quest to remain the market leader. History‚ Development‚ and Growth From their marketing strategies to their selling philosophies‚ Nike has developed one of the most recognizable and demanded name and logo
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Problem 17-1 Dividends and Taxes [LO2] Dark Day‚ Inc.‚ has declared a $5.60 per share dividend. Suppose capital gains are not taxed‚ but dividends are taxed at 15 percent. New IRS regulations require that taxes be withheld at the time the dividend is paid. Dark Day sells for $94.10 per share‚ and the stock is about to go ex-dividend. What do you think the ex-dividend price will be? (Round your answer to 2 decimal places. (e.g.‚ 32.16)) Ex-dividend price $ Problem 17-2 Stock Dividends [LO3]
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Problem How can Nike continue to increase their sales and profitability‚ not only here in the U.S. but around the world? Nike also needs to improve their public image as well as their customer service to continue to be competitive in the apparel industry. Possible Action Alternatives 1) Continue expansion into global markets where competitors have been successful. There are huge opportunities for Nike to grow across multiple dimensions in terms of international expansion. Nike should take advantage
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