Include Why Nokia ? History Mission statement Target Market Positioning 4Ps Brand personality Market Segmentation BCG Matrix SWOT analysis Nokia Corporation is a Finland based multinational company Headquarter -- Keilaniemi‚ Espoo‚ city neighboring Finland’s capital Helsinki. CEO -- Olli-Pekka Kallasvuo Chairman -- Jorma Ollila. Founder -- Fredrik Idestam in 1865. Nokia started as a pulp‚ rubber and cable manufacturer “ Nokia is world third richest
Premium Nokia
Consumer Behavior (MKT 202) Consumer Behavior Research Project: (Group work) (Due Date for submission – April‚ 19th‚ 2012‚ Presentation Date- April 22/24‚ 2012) You are required to write a paper on the consumer behavior of a target group which influences the formation of marketing strategies of any BRAND. Find a live project at a company‚ preferably Multinational. Choose from categories like Telecommunication‚ Banks‚ Paints‚ Media‚ Newspaper‚ Saloons‚ Chips‚ Milk‚ Snacks‚ Bread‚ Cosmetics
Premium Marketing Marketing strategy
going forward which the company might use to respond to the impacts of globalisation you have identified. Table of Contents 1. Background 1.1 What is Globalization? 1.2 The Importance of Globalization regarding a business 1.3 Nokia - a brief introduction 2. Characteristics and issues influencing Globalisation 3. How globalisation impacts the company 3. 1 Product 3 .2 Logistics 3. 3 Acquisitions 4. Evaluation and recommendations 4.1 Rugman
Premium Nokia Mobile phone
NOkia Organisation structure at Nokia Introduction Nokia is an international producer of computer software‚ internet and telecommunication equipment‚ it is one of the major candidates competing in the smart phone industries (Studymode2013). Dominating the market around 15 years‚ Nokia was perceived as the more dominant and relentless brand within its industry. However‚ due to a number of problematic issues within the company‚ Nokia was forced into making implosive and drastic design resulting
Premium Organizational structure
NOKIA COMPANY BACKGROUND Company Information Nokia Corporation (Nokia) is player in mobile industry. The Company makes a range of mobile devices with services and software that enable people to experience music‚ navigation‚ video‚ television‚ imaging‚ games‚ business mobility and more. Nokia also provides equipment‚ solutions and services for communications networks through Nokia Siemens Networks. From January 1‚ 2004 through March 31‚ 2007‚ Nokia had four business groups: Mobile Phones‚ Multimedia
Premium Nokia
Nokia as a company Overall Nokia has detailed many personality characteristics for its brand. The main focus of Nokia is relationship marketing; the company personality is like a trusted friend. Building friendship and trust is the main objective of the Nokia brand. When Nokia positions its brand in the crowded mobile phone marketplace‚ its message is to “bring people together”. This gives consumers a sense of trust and consideration by the company‚ as though to say that Nokia understand what
Free Mobile phone Marketing
NOKIA 6630 A Product Development and Launch Case Study Discussion Issues How would you assess the competitive position of Nokia in the market ? What are the current and future threats for their product portfolio ? Is Nokia’s positioning clear ? How relevant or appropriate is their NPD strategy? Give details. What would you do differently‚ if anything ? EXECUTIVE SUMMARY This case study is about the launch of new product Nokia 6630 by Nokia Corp. on 14
Free Mobile phone GSM
IMPACT OF BRAND AWARENESS ON CONSUMER DECISION MAKING Extent to which a brand is recognized by potential customers‚ and is correctly associated with a particular product Expressed usually as a percentage of target market‚ brand awareness is the primary goal of advertising in the early months or years of a product’s introduction.( Noel. K‚ Francoise. R. 1995)‚ Brand awareness‚ In general‚ means the extent to which a brand associated with a particular product is documented by potential and existing
Premium Brand Brand management Branding
com/telecommunication-companies-swot-analysis/9-nokia-swot-analysis.html http://www.allbusiness.com/human-resources/employee-development/597569-1.html http://www.scribd.com/doc/23549554/Nokia-Strategic-Management http://www.scribd.com/doc/29509314/Nokia-Assignment http://www.scribd.com/doc/46803480/NOKIA-Presentation http://www.scribd.com/doc/46607834/Nokia-Ppt-Marketing http://www.scribd.com/doc/38618221/Nokia-STP-Strategy http://www.slideshare.net/merragun/nokia-strategy-presentation http://www.slideshare.net/merragun/nokia-strategy-3763661
Free Mobile phone Nokia
Nokia under Kairamo 1977-1988: Era of Growth Transformation from a paper and rubber concern to a major global electronics and telecom concern – RESTRUCTURING THE COMPANYS ORGANIZATION 1989 Nokia was influential in establishing the second generation network (2G) – allowed phones to work throughout Europe – INNOVATION / DIFFERENTIATION Nokias mergers and acquisitions activities – boosted revenues + adding valuable patents ‚ investments in R+D DIFFERENTIATION Nokia under Vuorilehto: Challenging Times
Premium Nokia Mobile phone