reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of
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Consumer Centric e-Commerce Business Models in India Article by : Atul Jain Batch : IIFT (IB) PT 2016 Roll No. 12 Designation : Associate Vice President Company : Net Distribution Services Pvt. Ltd. Executive Summary E-Commerce in India is rising at a fast pace but in reality it is still far behind that of China in the present scenario. However‚ within the country‚ it is growing at a fast pace as compared to other industries in India. With more and more players entering the e-Commerce
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Brand Community Introduction During the last fifteen years‚ there are many popular subjects: relationship marketing and brand building‚etc.These hot subjects encourage interaction and speed up the incubation of new sources of disciplinary growth: Brand Relationship(the relationship between consumer and brand).In Brand Relationship theory sysytem‚more scholars focus on the relationship between consumer and brand‚ but Muniz and O’Guinn(2001) did more research on the relationship among consumers
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Equity Maxims 1. He who comes to equity must come with clean hands * D&C Builders v Rees – Lord Denning. A small building firm did some work on the house of a couple named Rees. The bill came to £732‚ of which the Rees had already paid £250. When the builders asked for the balance of £482‚ the Rees announced that the work was defective and they were only prepared to pay £300. As the builders were in serious financial difficulties‚ they reluctantly accepted the £300 “ in completion of the
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BRAND AND BRAND POSITIONING INDONESIAN BRANDS 2 II TABLE OF CONTENTS Introduction Approach 1 Brand.......................................................................................................................................................... 5 2 Brand positioning ................................................................................................................................. 6 3 The Brand Steering Wheel..........................................
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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wrong. It is one of the equitable maxims that ’Equity looks to the intention and not the form’ which stands that it is fair to look at the intention rather than the fact they got the formalities wrong. This maxim was shown in the case of Berry v Berry (1929) where a deed was held to have been altered by a simple contract which is not possible in common law. However‚ equity decided that it is allowed with the presence of intention. The flexibility of equity had provided much more fairness and justice
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Return on equity or return on capital is the ratio of net income of a business during a year to its stockholders’ equity during that year. It is a measure of profitability of stockholders’ investments. It shows net income as percentage of shareholder equity. Formula The formula to calculate return on equity is: ROE = Annual Net Income Average Stockholders’ Equity Net income is the after tax income whereas average shareholders’ equity is calculated by dividing the sum of shareholders’
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Maxims and Equity Equity in its broadest sense means fairness. Within the legal system it’s known to be a body of law that looks at all concerns which fall separate from the jurisdiction of common law. It allows courts to use their discretion and apply justice in accordance with “natural law”. Dictionary.com’s definition of maxim is “an expression of a general truth or principle‚ a principle or rule of conduct”. Maxims of equity can be described as an established principle of fairness. They
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Assignment: Loans and Equity The U.S. Small Company Association (SBA) continues to be aiding‚ helping‚ counseling‚ and safeguarding the interest of smaller businesses and their concerns since 1953 (www.sba.gov 2010). They recognize the key role smaller businesses took part in the building blocks of exactly what America was built on along with the requirement for their help in economic recuperation and growth. SBA is focused on Americans to help all of them with beginning‚ building‚ and growing
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