ROURKELA INSTITUTE OF MANAGEMENT STUDIES DISSERTATION REPORT ON “COMSUMER BUYER BEHAVIOUR OF SONY PRODUCTS IN BHILAI‚ CHHATTISGARH” Submitted for the Partial Fulfillment of the Requirement for the Degree of Master of Business Administration (M.B.A)‚ Rourkela Under the Guidance of Prof. Ashutosha Mishra (Faculty Member‚ RIMS) Submitted By SAGAR KUMAR REGD. NO.-0706260163 MBA-IV (2007-09) Submitted To MAHESWARI SALES (Exclusive Show Room)
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Course Review – Consumer Behaviour‚ 40% of Grade Exam format: Part A – 2 Questions‚ Lecture One Question One – 3 marks (“Define Consumer Behaviour”) Question Two – 2 marks Part B – 5 out of 8 Questions‚ 7 marks each – Questions based on the following topics Lecture 4 – Memory and Retrieval (1 question) Research indicates that there are three categories of memory; sensory‚ short term and long term memory. Once information is gathered‚ it can then be retrieved‚ recognised or recalled
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Factors influencing consumer behaviour Faktory ovlivňující chování spotřebitele J. Stávková‚ L. Stejskal‚ Z. Toufarová Faculty of Business and Economics‚ Mendel University of Agriculture and Forestry‚ Brno‚ Czech Republic Abstract: The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers’ involvement. consumption expenditures are purposefully subdivided according to the classification made by the Statistical office
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“Factors affecting the purchasing behaviour for laptops in India” Prepared for Dr. Sunanda Sangwan Professor of Research Methodology Prepared by Group: 4 ‘B’ Rajkumar Singhania (20110 Priyanka Brar (20110035) Hrudaya Ranjan Bihara (20110 Sunny Dahiya (20110 Saurabh Malik (20110 Jenish Saroha (20110 Dushyant Singh (20110 12th December‚ 2011 MEMORANDOM DATE: December 12th‚ 2011 TO: Dr. Sunanda Sangwan FROM: Group – 4 ‘B’ (Rajkumar‚ Priyanka‚ Hrudaya‚ Sunny‚ Saurabh
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BUYER BEHAVIOUR MODULE CODE: 4MAM7A41 MODULE LEADER: FRANK AUTON GROUP COURSEWORK ASSIGNMENT “INVESTIGATING THE BLACKBERRY MARKET SHARE DECLINE” CHERRY NAIR 135803821 DESPINA LAZAROGLOU-BRIANI 13501130 FATIHI AGBAJE 13204792 DIMITRIS KASIDOKOSTAS 13534381 GREGORY ZAKHAROV 13556886 WORD COUNT: 3856 Index Executive summary 3 Introduction 4 Objectives 6 Research Methodology
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nceCONSUMER BUYING BEHAVIOR FOR LIFE INSURANCE POLICY A REPORT ON CONSUMER BUYING BEHAVIOR FOR LIFE INSURANCE POLICY ABHISHEK GUPTA ROLL NO – 10101 BATCH XVIII‚ 2010-2012 Report submitted in partial fulfillment for the award of Post Graduate Diploma in Management VIGNANA JYOTHI INSTITUTE OF MANAGEMENT (APPROVED BY AICTE‚ MINISTRY OF HRD‚ GOVT OF INDIA) BACHUPALLY‚ HYDERABAD VIGNANA JYOTHI INSTITUTE OF MANAGEMENT‚ HYDERABAD Page 1 CONSUMER BUYING BEHAVIOR FOR LIFE INSURANCE POLICY
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that consumer behaviour is affected by ethical issues. Do consumers really care about marketing ethics? Ethics is a complex concept to define‚ and there is an attempt made by contemporary theorists to highlight ethical behaviour in a marketing context. Issues surrounding marketing ethics and social responsibility are inherently controversial. An area that causes particular dispute is the question of the effect of ethical and unethical marketing activity in regards to the purchasing behaviour of consumers
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Student name: Altanay Murad Student ID: M00397646 Workshop tutor: Michael Cardoso Workshop lessons – Monday 10.30; 12.30 MIDDLESEX UNIVERSITY HRM 1120 Submission Deadline: 19th of April Module leader: Ms Sara Calvo Word count = 1‚557 Introduction First‚ I will explain what is Human Resource Management‚ what is this module concerned with‚ what I have learned and which topics were the most interesting and valuable for me. Secondly‚ my feeling towards the module and comments
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Questionnaire 5 Executive Summary The project focused on finding out the Online Buying Behaviour of consumers between the age group of 18-30 years. The stated objective of the study was further broken down to secondary objectives which aimed at finding information regarding the popular product categories‚ frequency of purchases‚ average spending‚ factors affecting buying decision process etc. The exploratory research was carried out with 27 respondents with a set of 10 open
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launched iPod‚ the world’s first portable hard disk media player in 2001. The launch of the iPod has brought about a revolution in the music industry with preferences of the consumers having changed from physical sales to digital sales. We would study the iPod phenomenon and the factors that have led to its tremendous consumer response. Currently‚ Apple iPod is the leader in portable music player devices all over the world. With sales of more than 45 million iPods in the period from July 2010 to
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