Consumer Buying Behavour for Sony Products
ROURKELA INSTITUTE OF MANAGEMENT STUDIES
DISSERTATION REPORT
ON
“COMSUMER BUYER BEHAVIOUR OF SONY PRODUCTS IN BHILAI, CHHATTISGARH”
Submitted for the Partial Fulfillment of the Requirement for the Degree of Master of
Business Administration (M.B.A), Rourkela
Under the Guidance of
Prof. Ashutosha Mishra
(Faculty Member, RIMS)
Submitted By
SAGAR KUMAR
REGD. NO.-0706260163
MBA-IV (2007-09)
Submitted To
MAHESWARI SALES
(Exclusive Show Room)
Akashganga, Supela, Bhilai-490023
Training Certificate
Ref no. 1262/66
Name of Student Sagar Kumar
Institute Rourkela Institute of Management Studies
Branch/year MBA-marketing/2007-2009
Start date of training 01/07/2008
End date of training 15/08/2008
Stiffen Received Rs 3000/-
Project Title Buying Behavior/Need Analysis & Generation of Prospective Customer List for SONY Products.
His conduct during the training was good. We wish him all the best for the future.
Krishna Kumar Tawari
Dealer Date-18/08/2008 (Sony Exclusive, Bhilai)
[pic]
Sony India Private Limited
Ground Floor, 25/1, Yashwant Niwas Road
Indore-452 003 (India)
Tel : (0731)-5055762/63
Fax : (0731)-5055761
To whom so ever it may concern
This is to inform that Mr Sagar Kumar of Rourkela institute of Management studies have under taken a short term project (from 1/07/08 to 15/8/08) on Buying Behavior/Need Analysis & Generation of Prospective Customer List for Sony Products under my supervision and the work done was satisfactory.
V.Anand Menon
Territory Incharge
Sony India Pvt.Ltd.
Indore Branch.
CERTIFICATE
This is to certify that the project titled “Buying Behavior/Need Analysis & Generation of Prospective Customer List for Sony Products in Bhilai, Chhattisgarh.” Is an original work of Mr. Sagar Kumar bearing university
DISSERTATION REPORT
ON
“COMSUMER BUYER BEHAVIOUR OF SONY PRODUCTS IN BHILAI, CHHATTISGARH”
Submitted for the Partial Fulfillment of the Requirement for the Degree of Master of
Business Administration (M.B.A), Rourkela
Under the Guidance of
Prof. Ashutosha Mishra
(Faculty Member, RIMS)
Submitted By
SAGAR KUMAR
REGD. NO.-0706260163
MBA-IV (2007-09)
Submitted To
MAHESWARI SALES
(Exclusive Show Room)
Akashganga, Supela, Bhilai-490023
Training Certificate
Ref no. 1262/66
Name of Student Sagar Kumar
Institute Rourkela Institute of Management Studies
Branch/year MBA-marketing/2007-2009
Start date of training 01/07/2008
End date of training 15/08/2008
Stiffen Received Rs 3000/-
Project Title Buying Behavior/Need Analysis & Generation of Prospective Customer List for SONY Products.
His conduct during the training was good. We wish him all the best for the future.
Krishna Kumar Tawari
Dealer Date-18/08/2008 (Sony Exclusive, Bhilai)
[pic]
Sony India Private Limited
Ground Floor, 25/1, Yashwant Niwas Road
Indore-452 003 (India)
Tel : (0731)-5055762/63
Fax : (0731)-5055761
To whom so ever it may concern
This is to inform that Mr Sagar Kumar of Rourkela institute of Management studies have under taken a short term project (from 1/07/08 to 15/8/08) on Buying Behavior/Need Analysis & Generation of Prospective Customer List for Sony Products under my supervision and the work done was satisfactory.
V.Anand Menon
Territory Incharge
Sony India Pvt.Ltd.
Indore Branch.
CERTIFICATE
This is to certify that the project titled “Buying Behavior/Need Analysis & Generation of Prospective Customer List for Sony Products in Bhilai, Chhattisgarh.” Is an original work of Mr. Sagar Kumar bearing university
Bibliography: 1) Kotler Philip, “Marketing Management”,8th Edition, June, 1995, Page no. 172-197. 2) Boyd, Westfall, Stasch, “Marketing Research”, 7th Edition, 1998, The Marketing Research process, Page no. 63-127,311-465. 3) Schiffiman Leon G. and Leslie Layas Kanuk, “Consumer Behaviour”, 6th Edition, 1997, Market Segmentation, Page no. 48-64, Consumer Behaviour, Page no. 376-392, Consumer Decision Making, Page no. 503-508.