Journal of Consumer Research Inc. Brand Community Author(s): Albert M. Muniz‚ Jr. and Thomas C. O’Guinn Source: Journal of Consumer Research‚ Vol. 27‚ No. 4 (March 2001)‚ pp. 412-432 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/319618 . Accessed: 29/09/2011 15:11 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit
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which formal organizations establish the need for purchased products and services and identify‚ evaluate and choose among the alternative brands and suppliers’ ( Webster and Wind- Philip Kotler 12E ‚ Page 196) Definition of individual Buying or Consumer buying: Individual buying is defined as follows “The decision process and physical activity engaged in when evaluating‚ acquiring‚ using or disposing of goods and services”( Ignou Text Book) Some features of organizational buying are as
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Mr. Lancaster‚ The firm of Anderson‚ Olds‚ and Watershed is pleased to receive your notification to proceed with the audit and look forward to working with you. From the Audit Committee meeting minutes‚ we understand that Apollo Shoes requires help with the yearly audit because the former CPA firm withdrew unexpectedly (University of Phoenix‚ n.d.). Anderson‚ Olds‚ and Watershed will conduct the audit and “prepare the state franchise tax returns as well as the federal tax returns” (University
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differ significantly from each other based on the given preference attributes. The author used conjoint analysis technique to identify the five important attributes and to segment the parents into clusters. A focus group discussion (FCD) was also initially conducted to shortlist the important preschool attributes. Further‚ personal interviews and survey questions were utilized in identifying the significant preference models. The preference rankings were analyzed using a non-metric conjoint analysis
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physical fitness games and sports are essential. All young men and women inschools‚ colleges‚ universities and training institutions should play games.Even business executives and others engaged in serious and very responsible activities should play some game in their spare time. It is necessary for their good health‚ physical fitness andmental alertness.A proper balance should be maintained between work and games. Work would become burden it there are no games and sports. A fair amount of physical
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world: http://swisslegacy.com/ http://www.arkndesign.com/ http://www.fdsze.com/portfo/ http://www.brighton2011.com/ http://www.moma.org/interactives/exhibitions/2008/elasticmind/ Agustin‚ C. O.‚ & Singh‚ J. (2005). Curvilinear effects of consumer loyalty determinants in relational exchanges. Journal of Marketing Research‚ 42‚ 96–109. CrossRef‚Web of Science® Times Cited: 32 PolyU eLink Ajzen‚ I.‚ & Fishbein‚ M. (1980). Understanding attitudes and predicting social behavior. Englewood
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a Mile in Someone Else’s Shoes As we grow our experiences teach us lessons and shape how we view the world. In Plato’s “Allegory of the Cave‚” he uses the example of the prisoners to show how our view of the world changes when we are faced with new information that contradicts the reality we thought we knew. The world as I viewed it completely changed when a close friend committed suicide. I learned the true meaning of what it means to “walk a mile in someones else shoes”. Its a saying we all know
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CONSUMER BEHAVIOUR MANAL KHOSLA A3906413412 C-50 ACKNOWLEDGMENTS My sincere thanks to Faculty Guide under whose able guidance and kind cooperation I was able to complete the project work titled "Consumer Behaviour” Also‚ I do thank my friends and family for helping me . Every effort has been made to enhance the quality of work. However‚ I owe the sole responsibility of the shortcoming‚ if any‚ in the study. ABSTRACT Consumer behaviour is the study of individuals‚ groups‚ or organizations
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Consumer Ethics “If you can’t make it‚ just fake it‚” states Gernhauser (2007‚ p 318). Because of the constant change of styles and trends‚ our society is often affected by who buys what. Instead of buying fake goods to fit into today’s society‚ the focus of the consumer should be buying what looks good rather than focusing on where it came from. Consuming counterfeits does not only affect the US society‚ but other countries as well. Behind consuming counterfeits‚ there is a farther depth most
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Playing sports teaches people lessons about the life. Nowadays‚ a large group of people are crazy about doing sports with other zealous fellows. They always keep themselves occupied with all kinds of sports instead of lying in sofa‚ watching soap operas. I am a loyal advocator to this passionate life style. While possessing a good health‚ beneficial classes of life are extra gains of doing sports. Doing sports constantly can steel people’s willpower and teach them the lesson of persevering
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