MKT370 – Marketing Policies Ben Bentzin ● Spring 2013 ● Unique: 5220 Administrative details Instructor: Ben Bentzin‚ Tel (512) 828-7070 Email: ben.bentzin@mccombs.utexas.edu Office: CBA 6.216 (6th floor of CBA North‚ top of the escalator) Please include “MKT 370:” in the subject line of any emails Amy Williams - arwilliams@utexas.edu Sec. 5220‚ Mondays/Wednesdays‚ 8:00a - 9:15a‚ UTC 1.102 By appointment on Mondays and Wednesdays only‚ typically from 9:30am to 10:30am. FIN 357 (or FIN 357H) and
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Separating Users and Non-Users In my opinion the above presented calculations are not completely accurate‚ because responseswere differed among consumers who had used a previous Contadina product from those who were non-users . Therefore I present a calculation which differentiates the users and the non-users of Contadina products.Contadina use share at the time of the pizza introduction was estimated at 25%. Therefore22.92 million users and 72.58 million non-users are on the nationwide market.
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Barilla –Supply Chain Inventory Management Barilla TABLE OF CONTENTS EXECUTIVE SUMMARY 3 ISSUES IDENTIFICATION 3 ENVIRONMENTAL AND ROOT CAUSE ANALYSIS 3 ALTERNATIVES AND/OR OPTIONS 3 RECOMMENDATION AND IMPLEMENTATION: 3-4 Executive Summary: In an attempt to control inventory swings‚ reduce costs‚ and improve sales we have introduced the JITD initiative. This initiative has been a failure
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the author name] LETTER OF TRANSMITTAL To Mr. Mike Valenti‚ Michael’s Homestyle Pasta‚ Connecticut. Subject: Report for action to be taken in the wake of salmonella contamination Based on the request of MHP‚ a report on the way forward to deal with salmonella contaminated pasta shells has been prepared. It contains analysis of the current situation‚ options available‚ their evaluation and the recommendation. It is recommended that MHP inform the chain of restaurants about contamination and
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BARILLA SpA (A) Table of Contents Part One: Executive Summary 3 Part Two: Immediate Issue 4 Part Three: Systemic Issues 4 Part Four: Qualitative Analysis 5 Part Five: Alternatives 6 Part Six: Recommendation 8 Part Seven: Recommendations Implementation Plan 9 Part Eight: Monitor and Control 10 Part One: Executive Summary In order to respond to extreme demand variability and incidents of high stock out rates Barilla is currently applying pressure to both its’ manufacturing and logistics
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Executive Summary P2 Issue Identification P3 Root Cause Analysis P4-6 Alternatives and Options P7-9 Recommendations P10-11 Implementation P12-13 Monitor and Control P14 Exhibit P15 Executive Summary Barilla SpA (A) continues to be a market leader in pasta production. We are currently experiencing a growing burden of demand fluctuations for our dry pasta products putting extreme demand variability on our manufacturing and logistics operations. Our current forecasting
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BARILLA SpA CASE ANAYLSIS XUELAI (ANDY) HU Contents Executive Summary 2 Issue Identification 3 Environmental and Root Cause Analysis 4 Alternatives or Options 6 Recommendations and Implementation 6 Monitor and Control 8 Executive Summary Barilla SpA‚ a large vertical integrated corporation that makes pasta and bread products is experiencing rising costs due to extreme variability in demand from its distributors. In order to improve company’s sale margins‚ Giorgio Magialli
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List your three favorite foods: *Salmon *Mac ’n’ cheese *Liver Why are these your favorite foods? - I love fish‚ and salmon has the best taste for me. I love mac ’n’ cheese because I love cheese and pasta (so good combo) also when I was younger it was the easiest to make for me so I grew up eating it. I love liver because in my culture kebabs are a well known food‚ and liver kebab was always one of my favorites‚ its tender‚ also not as fattening as
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the largest pasta manufacturer in the world‚ making 35% of all pasta sold in Italy and 22% of all pasta sold in Europe. In addition‚ Barilla held a 29% share of the Italian bakery-products market. Competing in a crowded field of over 2‚000 Italian pasta manufacturers and the Italian pasta market as a whole was relatively flat‚ growing less than 1% per year. Per capita pasta consumption in Italy averaged nearly 18 kilos per year and relatively consistent throughout the year. A few pasta types experienced
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Barilla’s Just-in-Time-Distribution Program - Case Report I. Part 1: Executive Summary Barilla‚ the word’s largest pasta producer‚ is confronting with huge fluctuation on its production because the production is dictated by distributors’ orders. This variation leads to expand production price as well as piled up inventory at distributors’ depots. However‚ there was also stockout registered at retailers. My decision is to implement Just-in-Time-Distribution at Barilla‚ in order to reduce the
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