CORPORATE SOCIAL RESPONSIBILITY The term social responsibility means different things to different people. Generally‚ corporate social responsibility is the obligation to take action that protects and improves the welfare of society as whole as well as organizational interests. According to the concept of corporate social responsibility‚ a manager must strive to achieve both organizational and societal goals. Current perspectives regarding the fundamentals of social responsibility of businesses
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supporting a new cottage indus- Measuring and publicizing social performance is a po- try of report writers. tentially powerful way to in uence corporate behavior – Such publications rarely offer a coherent framework assuming that the ratings are consistently measured and for CSR activities‚ let alone a strategic one. Instead‚ they accurately re ect corporate social impact. Unfortunately‚ aggregate anecdotes about uncoordinated initiatives to neither condition holds true in the current profusion
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Corporate strategy Strategy is defined as the direction and scope of an organization over the long-term‚ which achieves advantage for the organization through its configuration of resources within a challenging environment‚ to meet the needs of markets and to fulfill stakeholder expectations. Johnson and Scholes (1982). Strategy can be used to describe an approach‚ stance‚ or long term. Strategies exist at several levels in any organization - ranging from the overall business (or group of businesses)
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References: An Introduction to Business Ethics: Course Website. (2003). Retrieved from http://highered.mcgraw-hill.com/sites/0072836474/student_view0/chapter1/chapter_overview.html Corporate Social Responsibility Reich‚ R. (2007). Supercapitalism: The Transformation of Business‚ Democracy‚ and Everyday Life. New York: Vintage Books. Socially Responsible Investing
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htm Principles of corporate rebranding Principles of corporate rebranding Bill Merrilees and Dale Miller Department of Marketing‚ Griffith University‚ Gold Coast‚ Australia Abstract Purpose – The paper aims to highlight the importance of corporate rebranding in branding practice‚ which is neglected in theoretical treatment‚ so an extended theory is to be developed. Design/methodology/approach – From the literature‚ the existing state of the theory of corporate rebranding is articulated
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1. Corporate Social Responsibility Corporate social responsibility has several definitions but is simply defined by Woods and others (2013‚ 27) as the obligation of organisations to behave in ethical and moral ways. It generally refers to the notion that corporations have a responsibility to the society that sustains them. Over the years‚ the theory of corporate social responsibility has continued to develop in importance and significance. In modern day business it is common practice for organisations
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Enron was a company that fully intended to dominate the world market but instead magnificently crashed and burned as the largest corporate failure in global history. What is seldom acknowledged is that Enron had a comprehensive‚ state-of-the-art and award winning management control and governance system in place. The failure of Enron provides a blueprint of how insufficient attention to changes in leadership and culture can undermine such a state-of-the art management control system (Free‚ Stein
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practical role of the management accountant is to increase knowledge within an organization using a set of practices and techniques aimed at providing managers with financial and operational information to help them maintain effective control over corporate resources and reduce the risk associated with making decisions. Therefore the information generated by the management accountant should meet the following requirements: 1) allocate costs between costs of goods sold and inventories for internal
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Report on Discussion Task 5 National Cultures and Corporate Cultures Culture is an essential aspect in the operation and management of business. Presently corporate cultures are chosen from a diversity of national cultures. In that process the organisational structure is influenced in the first place by the general relationship between employees and their organisation. In the second place the hierarchical system of authority defines superiors and subordinates‚ complemented by the general view
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global conglomerate corporate group‚ so to keep organization growth and sustain in a long run‚ corporate strategy becomes much more important to Sony ‘. In this report‚ we will review the following issues: 1) Overall company background and brief proportion of business‚ 2) From core competency to diversification‚ 3) Today’s Sony‚ and future perspective 4) Recommendation and conclusion. After reading this report‚ you will have a better idea about the current corporate strategy of Sony and
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