Ngan (1155040726) Carolina Quiroz (1155065428) Marcelo Seguel (1155065429) Samir Sepúlveda (1155065427) Professor: Larry K. Y. Poon Teaching Assistant: Yvonne Ning Date: May 10th‚ 2015 Index Executive Summary 1 Methodology 2 Business Strategy of Tesla in the US: 3 Value proposition and Competitive advantage: 4 Customer‚ Market and Competitor Analysis in U.S.: 5 Key research findings – China as a potential market 6 Analysis of Tesla in the China Market 7 PEST Analysis: 7 Value Chain Analysis:
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Haier Background In 1920s China‚ a small factory opened in Qingdao‚ Shandong province‚ to manufacture refrigerators. Though the Qingdao factory survived for more than sixty years‚ by the early 1980s‚ poor management and heavy debt nearly forced it to declare bankruptcy. At the same time‚ the opening of the Chinese economy to the international market saw an influx of foreign companies seeking investment opportunities. One such company was Liebherr Haushaltergäte (Liebherr)‚ a leading German appliance
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Contents Introduction 3 McDonald’s Corporation 4 Business Strategy Implemented by McDonald 4 How did McDonald reach every corner of the world 7 Using the 7P’s of marketing mix‚ McDonald earned business success at every part of the globe; 7 Advantages of a franchise business and its impact on McDonald 10 Conclusion 12 References 13 Global Business Strategy of McDonald The McDonald ’s Corporation is the world ’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers
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Week 1: August 27 2012: What is Terrorism? Lectures will be complementary to the readings‚ not reproductions. JB’s own background: * Historian‚ not very interested in abstract models‚ concepts or theories * Started out studying Medieval Islamic history‚ later shifted to modern European history and extremist groupings (also right wing‚ neo-fascist etc.) * Before 9/11‚ warned about the threat presented against the US by jihadist groups but not taken seriously – of course‚ this changed
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Human trafficking is similar to a modern day slave trade; however‚ human trafficking is more problematic and encompasses more than just agricultural work. Sara Birkenthal‚ researcher and author of Human Trafficking: A Human Rights Abuse with Global Dimensions‚ defined human trafficking as “…the movement of persons within or across borders by any means (such as force or fraud) into forced labor‚ slavery‚ or servitude” (28). Humans can be trafficked for many different industries‚ such as commercial
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Terrorism has become a growing field of study over the years at the international level. The September 11th terrorist attacks on The United States set the landmark and redesigned counter-terrorism efforts not only in The United States but internationally. A terror group using civilian airplanes as weapons have clearly demonstrated the drastic changes in the tactics and methods used by terrorist. The evolution of terrorist tactics has been a stimulating field of study that various terrorism researchers
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MANAGING GLOBAL HUMAN RESOURCES The environment in which business competes is rapidly becoming globalized. More and more companies are entering international markets by exporting their products overseas‚ building plants in other countries‚ and entering into alliances with foreign companies. Global competition is driving changes in organizations throughout the world. Companies are attempting to gain a competitive advantage‚ which can be provided by international expansion. Deciding whether to enter
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In 1997‚ a group of college kids gave birth to something that would become a world renowned phenomenon‚ Counter-Strike. Counter-Strike is an online‚ team based‚ first person shooter. In this game‚ the two teams (terrorists and counter-terrorists) face off against one another using various team-specific weapons and attempt to gain victory by completing team specific objectives. The counter-terrorists must rescue hostages‚ protect V.I.P.’s‚ and protect bomb sites from the terrorists. While the
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Case 1: McDonald’s global marketing strategy 1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular‚ how does McDonald’s approach the issue of standardization? McDonald’s has become the most famous and successful fast-food restaurants all over the world. The concept of fast food and American-style food (burgers‚ fries) has conquered the world. We can talk about standardization regarding Mcdo’s strategy: the marketing mix is basically the same. Products: Fast
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Should our 48 states keep the tobacco age limit at 18 years old or raise it to the age of 21? I believe that the age limit should be raised to the age of twenty one for obvious reasons‚ Cigarettes have been shown to be more addictive and harmful than alcohol which has an age limit of 21 so why wouldn’t we have an age limit on a leading cause of cancer and death? I also believe that we should make every attempt at preventing teenagers from smoking; Smoking is a life changing decision and it shouldn’t
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