B19 – IT Strategy Syllabus Start January 31‚ 2013 Ends April 25‚ 2013 Day and Time: Thursday 12-14 & 14-16 Instructors: Stefan Henningsson (sh.itm@cbs.dk) Jonas Hedman (jh.itm@cbs.dk) + guests Course Description This course uses the IVK Case Series to examine important issues in IT management through the eyes of Jim Barton‚ a talented business (i.e.‚ non-technical) manager who is thrust into the Chief Information Officer (CIO) role at a troubled
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that industry. In the Blue Ocean‚ there is a focus on trying to increase the size of the industry by attracting people who have never purchased in that industry. Compete in existing markets vs. Create uncontested markets to serve. Sounds good‚ right? But how do you do that? Existing markets are all the customers doing business in the
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off the road : Since the Metro began operations in December 2002‚ there has been a progressive reduction in daily vehicle demand due to the people shifting to Metro for commuting. In 2009‚ the Metro will take the daily share of 57‚953 vehicles for all other modes of travel such as cars‚ buses‚ two-wheelers‚ auto-rickshaws‚ etc. „« Vehicle cost saving : The annual vehicle (capital and operating) cost saving will almost triple from Rs.93.21 crore in 2007 to Rs.276.24 crore this year. „« Reduction
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which had a prestige reputation in China‚ this provided them with a distinct competitive advantage. Volkswagen (VW) is GM’s strongest competitor in the China‚ they had 25% market share in 2004 where SGM only had 10%. VW’s target market was very different from GM’s. VW’s best selling sedan was the Santana which was targeted at the lower market‚ about half the price of GM’s Buick. VW’s competitive strategy was based on price‚ hence most taxi in China are VW Santana. What is GM and SAIC’s agenda
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their knowledge‚ to stand together with the other developed countries and Malaysian students need to continue learning Science and Mathematics in English because it is a dominant language of the developed countries. Finally‚ based on these three advantages‚ its can make Malaysian people have a better life. Malaysian need high education to improve their knowledge. According to Noor Azimah‚ the Ministry of Education (MOE) not force the students to change their mother tongue in English but the MOE
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Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Marketing strategy is a method of focusing an organization ’s energies and resources on a course of action which can lead to increased sales and dominance of a targeted market
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I have chosen the Comparative Advantage Theory for my key term to discuss. I chose this term because it has a great importance on world trade clearly help shape the pattern of world trade‚ and also to get a better understanding of the concept. Comparative Advantage is the benefit or advantage of an economy to be able to produce a commodity at a lesser opportunity cost. According to Satterlee (2009)‚ opportunity cost is the value of what had to be given up‚ or forgone‚ to consume or achieve the object
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The Advantages of Recycling English 090 The Advantages of Recycling There are many reasons in which an individual should recycle items in order to reduce waste and help the natural environment from pollution. Recycling plastic‚ paper‚ and glass helps extend the life and usefulness of items that has already served its initial purpose by producing something that is useable. Different materials require different techniques when recycled. Recycling has a lot of benefits and
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Collaborative Advantage: The Art of Alliances Alliances between companies‚ whether they are from different parts of the world or different ends of the supply chain‚ are a fact of life in business today. Some alliances are no more than fleeting encounters‚ lasting only as long as it takes one partner to establish a beachhead in a new market. Others are the prelude to a full merger of two or more companies’ technologies and capabilities. Whatever the duration and objectives of business alliances
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A strong brand offers many advantages for marketers including: Brands provide multiple sensory stimuli to enhance customer recognition. For example‚ a brand can be visually recognizable from its packaging‚ logo‚ shape‚ etc. It can also be recognizable via sound‚ such as hearing the name on a radio advertisement or talking with someone who mentions the product. Customers who are frequent and enthusiastic purchasers of a particular brand are likely to become Brand Loyal. Cultivating brand loyalty
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