"Crm implementation failure at cigna corporation case study" Essays and Research Papers

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    Crm recommendation

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    which need to strengthen no matter how good is it. There is some recommendation we would like to give Maybank. Currently‚ Maybank has go through many CRM project to increase customer retention beside attract more new customer. Based on that‚ we would like to recommend Maybank should build a higher customer service performance staff culture before the CRM project implemented. This culture can be build through strengthen the objectives of Maybank which is “humanizing financing service across Asia”. The

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    Target Corporation Patrick Cunningham M03619570 Professor John Phelps‚ Ph.D. February 6‚ 2014 Executive Summary: This case study analyzed five different projects Target Corporation had to decide on capital spent for which project created the most value and the most growth for the company and its shareholders. By analyzing the financial statements and exhibits of each project‚ I was able to determine the positives and negatives of each of these alternatives. The alternatives were Gopher

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    INTRODUCTION In early July 2007‚ the New York based hedge fund Perry Capital proposed to raise its stake in NEC Electronics Corporation (NECE)‚ the then publicly listed subsidiary of Japanese conglomerate‚ NEC Corporation‚ from 4.8 percent to 25 percent. The offering was ¥5‚000 a share‚ at about 60 percent premium. Perry’s investment in NECE traced back to late 2005‚ the year its first exposure to Asian markets‚ with the initial investment cost at around ¥3‚200 a share. Perry believed the intrinsic

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    Optimal Crm Strategies

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    Optimal CRM Implementation Strategies Seung Hyun Kim Department of Information Systems‚ National University of Singapore‚ Singapore 117417‚ kimsh@comp.nus.edu.sg Tridas Mukhopadhyay Tepper School of Business‚ Carnegie Mellon University‚ Pittsburgh‚ Pennsylvania 15213‚ tridas@cmu.edu A lthough companies have spent a great deal of money to adopt CRM (customer relationship management) technologies‚ many have not seen satisfactory returns on their CRM implementations. We study optimal CRM implementation

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    E-CRM

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    methods‚ strategies‚ software and other web-based capabilities can be used by an organization to improve its customers’ knowledge in term of products and services provided. It is called Electronic Customer Relationships Management (Chaffey‚ 2009). E-CRM can also improve its product value-added provided to their customers as it can satisfy customers’ sophisticated demand by capturing‚ integrating and distributing data gained by that organization at its Website (Shan and Jea‚ 2003). Because of e-CRM’s

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    Acme Corporation Case

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    Monroe College School of Business MG112 Winter‚ 2013 Acme Corporation Tautvydas Kieras Professor Borak 1. What are the potential ethical issues faced by acme corporation? The biggest ethical issue is that ACME is taking care of one of their biggest client needs to go to the adult entertainment club. If media finds out about Acme Corp is paying for clients to go to places like this‚ they are going to think that Acme Corp is bribing their clients to stay with them. 2. What should

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    Case 1 Atlantic Corporation Maastricht University School of Business and Economics Corporate Governance and Restructuring 1. Is the acquisition of Royal’s linerboard mill and box plants a sound strategic move? Consider the short- as well as long-term outlook for linerboard prices and the profitability of the linerboard industry. Furthermore‚ what basis‚ if any‚ is there for expecting AtlanticRoyal’s combined linerboard and box mill operations to do better/worse than the industry overall?

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    The Boeing Corporation is the world’s leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. Additionally‚ Boeing designs and manufactures rotorcraft‚ electronic and defense systems‚ missiles‚ satellites‚ launch vehicles and advanced information and communication systems. As a major service provider to NASA‚ Boeing operates the Space Shuttle and International Space Station. The company also provides numerous military and commercial airline

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    Case study: Intel Corporation 1968-2003 Intel has made numerous strategic changes to its business model over the last 30 years to address changing market conditions and therefore maintain its ability to add value‚ buttressing the organizations effectiveness at capturing profits. The technology landscape has been extremely dynamic over this period and companies that have not adapted rapidly have faced extinction. Intel is amongst the survivors while others such as Compaq no longer exist. The first

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    Guanxi is one of the powerful forces in chinese culture‚ literally means “Relationship”. The concept of Guanxi has its roots from the Confucianism which came into existence since 5th BC and became the culture of china. In confucianism the relationship is given the importance in the family or in the workplace or in the social life. Guanxi express the relationship of one person to another or to one party to another. However‚ more importantly the term also express an obligation of one party to another

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