Rishi Gupta Roll no 0471483906 Contents 1. Executive Summary 2. Objective of study 3. Research Methodology 4. Introduction to CRM 5. Data presentation‚ analysis and interpretation 6. Findings 7. SWOT analysis 8. Conclusion 9.
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mix (People‚ Presentation or Physical Evidence and Process) and the Customer Relationship Management as possible differentiators. To fulfill the purpose‚ we introduce an extended model of the CRM concept‚ including the three additional P’s. After an analysis‚ it is concluded that the extended model of the CRM concept is actually used as a differentiator. However‚ as the major Indian bank have a similar strategy; it then appears really difficult to differentiate to a large extent. Background The
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APJEM Arth Prabhand: A Journal of Economics and Management Vol.1 Issue 6‚ September 2012‚ ISSN 2278‐0629 CUSTOMER RELATIONSHIP MANAGEMENT IN BANKING SECTOR: A COMPARATIVE STUDY OF SBI AND OTHER NATIONALISED COMMERCIAL BANKS IN INDIA SANJAY KANTI DAS* *Head‚ Department of Commerce‚ Lumding College‚ Lumding‚ Nagaon‚ Assam. Pinnacle Research Journals 68 http://www.pinnaclejournals.com
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Literature Review Mr CRM in Entertainment Services: A Comparative Study Between Inox and Adlabs . The major objective of this research was to determine the factors that constitute the base of customer relationship management (CRM) with respect to two multiplexes in Indore city (Inox and Adlabs). The results of this study can be of use for multiplex as well as single-screen theatres. It can also be perceived as a comparison of multiplex theatres vis-à-vis single-screen theatres. Customer Relationship
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Marketing and human resource management ASSIGNMENT ADVANTAGES OF CONTINUED RELATIONSHIP MARKETING What is relationship marketing? Relationship marketing is a more personal approach to promotion which encourages a dialogue with customers and allows more targeted communications. If done well‚ benefits include increased customer retention‚ and the generation of ’brand ambassadors’ who promote your product via word of mouth. Advantages of
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INTERNET BANKING & ATM AS A TOOL FOR CRM: A COMPARATIVE STUDY BETWEEN PUBLIC AND PRIVATE SECTOR BANKS ABSTRACT Customer Relationship Management (CRM) plays very important role in retaining customers. As Mahatma Gandhi said customers are very important for any business organization. The same view has been endorsed by Philip kotler also. Research study shows that instead of creating new customers every day it’s better to retain the existing customers. In order to retain existing customers banks
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expansion had been phenomenal‚ turnover had increased substantially‚ the very nature of competition itself had changed. Nevertheless‚ the nature of decision making had remained the same: banking after all was a serious subject. Surprisingly‚ the SBI was not a nationalized bank./ It had been created by an Act of Parliament in 1955‚ a logical successor to the Imperial Bank of India‚ which in turn had been created merging the four Presidency Banks in the 1930s. Their immediate objective in 1955 was
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“CHANGES IN BANKING TOOLS ‚ TECHNIQUES AND REACH DUE TO DOOR STEP BANKING”. A STUDY IN THE REGION OF MUMBAI. Synopsis SUBMITTED TO THE Somaiya Instiute of Management Studies and Research Mumbai UNIVERSITY‚ Maharashtra FOR THE Sem V Project of Masters in Marketing Management By Yuvaraj K Pawar UNDER THE GUIDANCE OF Prof. Dr. Sunil Pillai Somaiya Institute of Management studies and Research Vidyavihar‚ Mumbai‚ Maharashtra TABLE OF CONTENTS |S.NO. |TOPIC
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the CRM and deposits relations via. Responses of the questionnaire distributed to 350 customers of the 7 chosen banks and the qualitative as the paper generalises the view amd opinion of eminent individuals of the concerned 7 banks regarding their marketing strategy and that the strategy are directed towards encouraging deposits. The findings clearly state that the market trends of deposits in the Nepalese Banking Sector has an upward trend and that there is a positive relation between CRM and deposits;
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WHAT IS CRM? All customers are not equally profitable‚ and more or less profitable customers need to be treated differently. CRM deals with the management of this relationship with the customers‚ wherein‚ we analyze which customers are profitable and which are not and then we take the steps accordingly to ensure the retention of the customers. This is done with the help of target promotions and services to increase the share of wallet- the percentage of the customers’ purchases made from the retailer
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