* Name : Ashu Kapoor * Enrollment No. : A2028711170 * Course : BJ&MC 2nd semester * Guide: * Institute: Amity School of Mass Communication. TERM PAPER TOPIC : APPLE ACKNOWLEDGEMENT I would like to express my greatest gratitude to the people who have helped & supported me throughout
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(2009). Cultural foundation. The Cultural theory jungle: divergence and convergence in models of national culture. Retrieved from Brazil-- Language‚ Culture‚ Customs and Etiquette Canada Culture. (n.d.). Retrieved 03 20‚ 2012‚ from Canadian Culture and Tradition Canada-- Language‚ Culture‚ Customs and Etiquette. (2011). Retrieved March 20‚ 2012‚ from Centre of Intercultural Learning Central Intelligence Agency. (2012). The World Fact Book. Retrieved on March 24‚ 2012 from Cross Cultural Organizational
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Do cultural barriers affect management practices of cross-national businesses in China? Over the decades academics and practitioners have been intrigued by the idea of cultural barriers challenging the management practices of cross-national businesses. The globalization of the world economy‚ on one hand‚ has created tremendous opportunities for global collaboration among different countries; on the other hand‚ it has also created a unique set of problems and issues relating to the effective management
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Role of Cross-cultural Misunderstanding in Ruining Lia’s Life Lia is born of a loving Hmong family‚ and just three months into her life‚ begins to reveal epileptic symptoms. According to the Hmong community‚ the condition is curable‚ and the presence of spirits in such a patient’s soul is considered a blessing. However‚ American doctors in a community medical center fail to understand and appreciate Lia’s parents’ approach to the child’s disease‚ and are only interested in saving this child’s
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Coss Cultural Communication: Perspective of Royal Dutch Shell Shell has over 100 different nationalities in its employee population. In a global organization like Shell‚ people need to constantly work with people from other nationalities as part of expatriate assignments. We had a candid interaction with company’s global learning head Manojit Sen. We are elucidating few interesting points from the discussion. Global organisations like Royal Dutch Shell face the constant challenge of cross cultural
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CROSS CULTURAL CONFLICT IN “THE TIGER’S DAUGHTER” OF BHARATI MUKHERJEE Rajaram Solaimalai Associate Professor in English‚ Thiagarajar College of Engineering‚ Madurai625 015 Tamil Nadu‚ India email: sreng@tce.tce website: www.tce.edu ____________________________________________________________ ____________ ABSTRACT: Bharati Mukherjee‚ an Indian born American novelist‚ is a familiar voice in the Indian Diaspora. Her fiction truly reflects the temperament and mood of the present American
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Sino-American Business Negotiations: A Cross-cultural Perspective Contents Abstract 3 内容摘要 5 Acknowledgements 6 Chapter I How Negotiations Work: An Overview 7 1.1 Concept of Negotiation 7 1.2 Major Elements of Negotiation 8 1.2.1 Interests 9 1.2.2 Power (Bargaining Strength) 10 1.2.3 Strategy 11 1.3 The Cross-cultural Negotiation Process 12 Chapter II Culture and its Impacts on Negotiations 15 2.1 Understanding Culture 15 2.1.1 Definition of Culture 15 2.1.2 Characteristics
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Cross Cultural Perspectives ETH-316 April 1‚ 2013 Cross Cultural Perspectives A money-spinning product fed by an incongruous campaign Just Do It‚ Nike a global company who increased its share from $ 877 million worldwide to $ 9.2 billion within 10 years (Nike’s “Just Do It” Advertising Campaign‚ 2011). A brilliant profit boosting marketing campaign‚ in which many evoked possibilities‚ audacity whereas others evoked indifference for human rights standards‚ and the ecological system. This paper
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Brief Integrative Case 1 Cross-Cultural Conflicts in the Corning–Vitro Joint Venture Vitro is a Mexican glass manufacturer located in Monterrey‚ Mexico. Vitro’s product line concentrates on drinkware but includes dozens of products‚ from automobile windshields to washing machines. Vitro has a long history of successful joint ventures and is globally oriented. Corning Inc. is most famous for its oven-ready glassware; however‚ Corning has diversified into fiber optics‚ environmental products
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Cross Cultural Communication Deanndra Johnson HCA/230 September 20th‚ 2013 Phyllis B. Phillips There are six principals in cross-cultural communication. The first principal states that the greater the cultural difference the greater the chance is for the communication ti break down. The second principal says that when communication breakdowns occur during cross-cultural encounters‚ the breakdowns are most often attributed to cultural differences. The third
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