Whose values count? Culture: any group sharing values‚ beliefs‚ customs “…isms” ethnicism/racism sexism heterosexism (homophobia) classism ageism prejudice against disabled religious bigotry Cultural Competence Familiarity with other groups culture Know thyself People including students‚ therapist‚ profs‚ are humans first and Three challenges to know about yourself Humans rarely contemplate the origin‚ validity or meaning of their value Humans underestimate the arbitrariness
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Contents Section 1 Introduction 3 1.1 Introduction to the topic 3 1.2 Introduction to UNILEVER 4 1.3 Project objectives 5 1.4 Research Questions 5 1.5 Research approach 6 Section 2 Information Gathering 7 2.1 Sources used and reasons 7 2.2 Description of method used to collect information 8 2.3 Limitation of gathering information 9 2.4 Ethical Issues 9 2.5 Ratio Analysis 10 2.5(a) Limitation of ratio analysis 11 2.6 SWOT analysis 13 2.6(a) Limitations of SWOT analysis
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Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share. Laercio Cardoso must decide: (1) whether Unilever should divert money from its premium brands to target the lower-margin segment of low-income consumers; (2) whether Unilever can reposition or extend one of its existing brands to avoid launching a new brand; and (3) what price‚ product‚ promotion‚ and distribution strategy would allow Unilever to deliver value to low-income consumers without cannibalizing
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REQUIRED READING FOR ALL STUDENTS NEW STUDENT GUIDE JANUARY 2013 REQUIRED READING FOR ALL STUDENTS NEW STUDENT GUIDE JANUARY 2013 You are required to read this to help you prepare for your studies at George Brown College. Students who deferred from the previous semester and re-applied to the January 2013 semester are also required to follow these steps. MANDATORY STEPS Confirmation and Payment by Offer Expiry Date 1. Confirm and Pay your fees before the Offer Expiry Date on your Acceptance
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Importance of Cross-Cultural Training for Expatriates As soon as an employee is chosen for an overseas position‚ cross-cultural training turn into a key step in the process of preparation for the desired foreign effectiveness. Cross-cultural training is considered the primary instrument for supporting successful cross-cultural interaction and dealings.. The training is presented to an organization after a decision has been made to send an employee or a manager abroad for an overseas assignment‚
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A respected and well known corporation no doubt would be Nike. In order to save money and cut expenses Nike has outsourced its labor outside of the United States. Production and labor cost are indeed a lot cheaper outside of the United States. Nike had factories located in China‚ Vietnam‚ Indonesia‚ and Mexico due to the cheap cost of labor in those countries. In the 1990s Nike was criticized for child labor in Cambodia and Pakistan. The accusations claimed that children were being used to do
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1). Intercultural communication focuses on “sharing of meanings” across cultures‚ whereas cross-cultural communication focuses on comparisons of communication styles. Using a variety of academic sources‚ evaluate both of these theories to determine which is the most useful for developing effective communication with people from other cultures. You may also draw on personal experience in the development of your argument. Everyone in this world is in one way or another influenced or affected by culture
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Institution: St Theresa International College Campus/Faculty/Department/Campus: Faculty of....BBA.........‚ Department of.....Hotel & Tourism Section 1 : General Information 1. Course Code and Title 215 424 Psychology for Hospitality & Cross-Cultural Communication 2. Total Credits ……3 .Credits (…3-0-6..) 3. Program and Type of Course Bachelor/Master/Doctor of……Business Administration……Program in.....Hotel & Tourism.. Core course/Major required course/Major elective course 4. Responsible
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LEADERSHIP ACROSS CULTURES: THE ROLE OF CROSS-CULTURAL COMMUNICATION COMPETENCE Dr. Alexi Matveev College of Staten Island New York‚ NY‚ USA Dr. Elena Lvina Concordia University Montreal‚ Quebec‚ Canada Abstract New theoretical frameworks are needed to better understand effective transformational leadership in different cultural contexts. In this article we illustrate the relationship between transformational leadership and the cross-cultural communication competence frame. We show
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The following report pertains to Unilever Company. This report is an analysis of the internal and external factors of Unilever. This analysis will give an overview of the industry intensity and the profitability by using The Porter’s Five Forces approach. Overview Unilever was created in 1930 through the merger of Margarine Unie‚ a Dutch margarine company and British based Lever Brothers‚ a soap and detergent company. Over the next decades‚ Unilever continued acquiring companies and brands
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