A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands Karen L. Becker-Olsen‚ Charles R. Taylor‚ Ronald Paul Hill‚ and Goksel Yalcinkaya ABSTRACT This study examines the impact of marketing-oriented corporate social responsibility (CSR) communications on perceptions of the firm and its brands among consumers in two diverse cultures‚ economies‚ and political landscapes. The authors’ main hypotheses are
Premium Factor analysis Marketing Corporate social responsibility
The Bracero program is attempting to reduce illegal immigration. This was a system of contract labor whereby farmers could hire young Mexican men‚ pay them low wages‚ and send them back to Mexico when they were not needed. It was about a year after World War. It was a contract that the united states and Mexico had agree on which was on August 6‚ 1942 when Mexico and United States which was a binational agreement. Allowing them to be able to work from six weeks to six months. It had reestablished
Premium United States Mexico Immigration to the United States
Cross-Cultural Perspectives Cross-Cultural Perspectives Cross-Cultural Perspectives McDonald’s is the largest fast food chain restaurant in the world. Ray Kroc founded the franchise in 1955 in California. The company pride itself on their tasty hamburgers and delicious french-fries. McDonald’s is also known for its quick service and its drive through. The company went from one restaurant location‚ to locations in different states‚ to a global corporation. McDonald’s continue
Premium Food Ford Motor Company Cooking
Below are four scenarios pertaining to cultural diversity. For this assignment‚ you will prepare a research paper that focuses on one of these scenarios‚ analyzing what happened‚ what the consequences either are or might be‚ and how the situation can be corrected and/or prevented in the future. These must be concrete suggestions that could actually be implemented rather than vague references or opinions. While the situations have been fictionalized‚ there have been actual situations that are very
Premium Citation Bibliography APA style
The K to 12 Program covers Kindergarten and 12 years of basic education (six years of primary education‚ four years of Junior High School‚ and two years of Senior High School [SHS]) to provide sufficient time for mastery of concepts and skills‚ develop lifelong learners‚ and prepare graduates for tertiary education‚ middle-level skills development‚ employment‚ and entrepreneurship. What is K to 12? K to 12 means Kindergarten and the 12 years of elementary and secondary education. Kindergarten refers
Free High school College Higher education
would you help an individual that wants to start an exercise program through the five different stages of change (pre-contemplation‚ contemplation‚ preparation‚ action and maintenance)? Be specific‚ be creative‚ and be compassionate and supportive. CONTEMPLATION This person wants to start an exercise program‚ making this person past the pre-contemplation stage and in the contemplation stage. If he is asking about starting an exercise program he may be exploring the effort‚ time‚ or cost of changing
Premium Exercise Physical exercise Health club
Cultural Diversity in the Workforce Cultural diversity in the workforce has both advantages and disadvantages. Just like anything implemented in business‚ there are always things that are great in one perspective and of course things that are not going to work well in every situation. An example of this is resolving conflicts in the workforce due to cultural diversity. What can a company do to resolve conflicts in the workforce because of cultural diversity? There are‚ however‚ things
Free Culture
Cross-cultural Depression Rogina Harden Psy/450 January 8‚ 2013 Stephen Hoyer Cross-cultural Depression Kraft (2013)‚ "Sadness is a short adjustment period. Depression is a long term illness.” What exactly depression is in clearly defined terms and where this disease comes from is something that has been left to discussion for some time. Butcher‚ Mineka‚ and Hooley (2013) make it clear to be aware of the cultural and historical context before making labels. However‚ 350 million depression diagnoses
Premium Social status Psychology Culture
over the world‚ international trading has occurred frequently. Moreover‚ the importance of cross-cultural leadership has been come out an enormous issue in most countries as well. However‚ because difficulty of language and cultural differences‚ senior managers who are overseas for work have some problems with adopting new culture and working with other managers. Therefore‚ international businesses need a program which could support them to succeed their task. This report will identity two nations from
Premium Cross-cultural communication Management Geert Hofstede
Cross Cultural Communication Presented by Urban Rez Solutions Urban Rez Solu.ons Who we are What we do Our experience Goals and Objectives Global Village City of Toronto Toronto‚ with a population of 2.48 million people (5.5 million in the GTA -‐ Greater Toronto Area) is heralded as one of the
Premium Cross-cultural communication Communication Culture