CASE IBM : Restructuring The Sales Force In 1993‚ IBM’s Board of Directors decided the time was right for dramatic action. The once proud company had seen its sales fall from almost $69 billion in 1990 to $64‚5 billion in 1992. In the same period‚ profits plunged from $5‚9 billion to a loss of $4‚96 billion. In April 1993‚ the Board hired Louis V. Gerstner‚ Jr. to serve as its new Chairman and Chief Executive Officer and to turn the company around. Just three months into the job‚ Gerstner announced
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___________________________________________________________________________ IBM Brand Equity Restoration and Advertising Evolution [pic] ______________________________________________________________________________ This case was written by Professor Michele Greenwald‚ Visiting Professor of Marketing at HEC Paris‚ for use with Advertising and Promotion: An Integrated Marketing Communications Perspective – 7th edition by George E. Belch and Michael A. Belch. It is intended
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Cross Cultural Communication: Far East Asian Countries This paper gives a short overview of the observed behavioral pattern across some of the far east Asian countries. Understanding these behavioral patterns is important for doing effective communication with people/people group from these countries. The effective communication holds one of the key of establishing business and personal relationship in these countries. This paper also looks into some of concepts and theories in intercultural and
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determine a company’s health and direction. These tools are better known as ratio analysis. Ratios are among the more widely used tools of financial analysis because they provide clues to and symptoms of underlying c... Words | Pages: 712 | 3 Save to My Folder More Papers Here Financial Ratio Analysis Report of Ford Motor Company ...s‚ however‚ more needs to be looked at than the easily attainable numbers like sales‚ profits‚ and total assets. Luckily‚ there are many well-tested
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that were particular to my culture. Later on that evening she had pulled me to the side and told me that the culture that she was raised in was completely different from mine. She was raised in New York all of her life and she had never experienced such a distinct culture. At that time I told her that she did not know half the story! As time went on‚ she attended more and more Indian functions and realized that the main differences between the western and Indian cultures were religion‚ marriage
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IBM Case Analysis “What happened to IBM‚ the symbol of American supremacy?” -Challenge to America video‚ 1993 Problem Statement IBM needs to grow revenue and stay competitive in the dynamically changing computer marketplace of the 1990’s by maintaining technological leadership and accepting the organizational transformation which needs to be undertaken for them to excel. IBM needs to recapture their previously held powerful position in the personal computer and microprocessor markets and
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IBM Q.1) What are the strengths‚ weaknesses‚ opportunities and threats are suggested in Louis Gerstner’s comments. Ans: Strength It is the world’s premier commercial centre of technology innovation. IBM’s 3 major growth engines –services‚ software and component (OEM) technology provide more than half of IBM’s revenue. Technological advancement: IBM has “blue chip” 500 today’s fastest computers. Weakness No share in all segments e.g. hardware‚ software‚ etc Opportunities It is the period
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ago. Since American culture is comprised of numerous nationalities‚ it is important to identify both the characteristics of individual nationality nutrition trends and those of which that have been picked up through current trends in the American culture. We
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Pink Ribbon Culture v. Feminism The pink ribbon culture is getting out hands. Up until the late 1990’s‚ the breast cancer sisterhood stood as a symbol of unification‚ advocacy and women empowerment. It is not a secret that the women’s health movement helped to encourage women with breast cancer to support each other. These women fought ardently to ban cruel medical procedures and to increase federal funds for the research of a cure. Feminism is what led women to speak up and find solutions to a
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IIIrd Semester Syllabus for Core and Applied Component Courses in English. St. Xavier’s College –Autonomous‚ Mumbai. St. Xavier’s College – Autonomous Mumbai Syllabus For IIIrd Semester Courses in ENGLISH (June 2013 onwards) Contents: Syllabus for Courses: A.ENG.3.01 – The Elements of Poetry A.ENG.3.02 – Indian Writing in English 1850-1980 A.ENG.3.MS -- Media Studies (Applied Component) Page 1 of 4 IIIrd Semester Syllabus for Core and Applied Component Courses in English. St. Xavier’s
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