School of Management and Economics Fed 323; International Marketing Strategy Master’s thesis‚ spring 2006 Examiner: Anders Pehrsson Coca-Cola or Pepsi; that is the Question - A study about different factors affecting consumer preferences Authors: Eva-Lena Andersson 820517 Evelina Arvidsson 820410 Cecilie Lindström 820404 Abstract Master thesis‚ School of Management and Economics‚ Växjö
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Week 5 Individual Assignment: Ethical Cross Cultural Perspectives at Starbuck’s Coffee Vita Carnevale December 5‚ 2012 Dr. Lena Watson / Ethics316 Ethical Cross Cultural Perspectives at Starbuck’s Coffee Multinational Corporations “MNC” such as Starbucks‚ are important factors in the processes of globalization. National and local governments often compete against one another to attract the type of company’s facilities‚ with the hopes
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The influences of cross cultural training on the organisation and staffs Cross-cultural efficiency is very fundamental in international organisations and even in domestic organizations that have suppliers‚ customers and partners in other countries. We need to firm understanding of it into everything we do‚ when working across cultures becomes our normal way of working. Therefore‚ cross cultural training becomes an important part of training employees because organisations want to push their performance
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Individual Assignment: “Euro Disneyland” 1. Using Hofstede’s four cultural dimensions as a point of reference‚ what are some of the main cultural differences between the United States and France? PDI: Power Distance IDV: Individualism MAS: Masculinity UAI: Uncertainty Avoidance PDI: Power Distance IDV: Individualism MAS: Masculinity UAI: Uncertainty Avoidance The main cultural differences when using the Hofstede dimensions are in the dimensions Power
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ross Cultural Exchanges and the Silk Road Edit 0 0 130… Cross Cultural Exchanges and the Silk Road Notes (pg. 287-310) In the year 139 B.C.E.‚ the Chinese emperor Han Wudi sent an envoy named Zhang Qian on a mission to lands west of china. The emperor’s purpose was to find allies who could help combat the nomadic Xiongnu‚ who menaced the northern and western borders of the Han empire. From captives he had learned that other nomadic peoples in far wester lands bore grudges against the Xiongnu
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Slavery: A Sectional Issue From the time of the first exploration of the New World to the eve of the Civil War‚ slavery played a significant role in the development of the United States. Before the American Revolution‚ the North and South both practiced slavery. Whether the first African Slave trade between England and the West African Coast‚ or the last slave trade where Virginia and Carolina profited by selling slaves to the black belt states‚ slavery was a dominant presence for nearly
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A Scandinavian Case 1. Why did Conquip send an RFQ with a 10 percent price-reduction requirement rather than calling de Winter in for a negotiation? Is there any downside to having run the negotiation this way? Conquip sent the RFQ possibly attempting to anchor the negotiation and to prove its strong position towards the negotiation. This strategy is risky and could be harmful if the other party doesn’t have this value between its reservation and target price‚ thus‚ if this value is out of
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(meeting social expectations and social rules) and effectiveness (achieving one’s goals). Understanding the individual’s role in cross-cultural communication has gained the attention of several researchers (Gudykunst‚ 1998; Ting-Toomey‚ 1988).Gudykunst as well as others (Klopf‚ 2001; Ting-Toomey‚ 1988) have given us a framework for examining the role that general cultural dimensions play in the communication process. Gudykunst‚ in his 1998 book titled Bridging Differences: Effective Intergroup Communication
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/1746-5648.htm Lost in translation? Language‚ culture and the roles of translator in cross-cultural management research Huiping Xian Human Resource Management and Organisational Behaviour Division‚ Graduate Business School‚ Manchester Metropolitan University‚ Manchester‚ UK Abstract Purpose – To promote more open discussion on translating data‚ this paper aims to provide a critical and reflexive evaluation
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Introduction to Cross – Cultural Psychology Josie Quezada PSY/ 450 Instructor: Desiree’ Deshay January 29‚ 2015 Psychology has many different branches that concentrate on different areas; one of the branches that focus on how cultural influences human behavior is cross – cultural psychology. Cross – Cultural psychology helps an individual understand the behavior‚ emotions‚ and the ability of connecting with different people from different cultures. It is not only an effective branch in psychology
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