Jim Black: Sales Representative by Steven L. McShane University of Western Australia Perth‚ Australia This case may be used by current adopters of: S. L. McShane & M. A. von Glinow‚ Organizational Behavior‚ 3rd ed. (Boston: McGraw-Hill‚ 2005); S. L. McShane Canadian Organizational Behaviour‚ 5th ed. (Toronto: McGraw-Hill Ryerson‚ 2004); S. L. McShane & T. Travaglione‚ Organisational Behaviour on the Pacific Rim‚ 1st ed. (Sydney: McGraw-Hill Australia‚ 2003) Copyright © 1995. Steven L. McShane
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Dragons Den is a popular TV programme where a panel of successful business entrepreneurs invest money into people’s business plans. The people with a business ideas are looking for an investment from the Dragons. The people try to convince the Dragons about their business service by presenting their pitch formally. Levi Roots was looking for “£50‚000 for a 20%” share to help him expand his business‚ Reggae Reggae Sauce‚ from local to international. Before Levi Roots went on TV he must have prepared
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INTRODUCTION The Red Cross is an international humanitarian movement with approximately 97 million volunteers in 187 members’ national societies and staff worldwide which was founded to protect human life and health‚ to ensure respect for all human beings‚ and to prevent and alleviate human suffering. The organisation is formed to help people‚ manage accident and promote peace we are guided by strategy 2020 our collective plan of major humanitarian and development challenges of the present decade
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Professional Selling Plan for Nike+ By: Daniel DeMaiolo‚ Marc Russell‚ James Kopanic‚ Tiffany Sokol‚ Kelsey Rupert‚ and Zachary Mehl Dr. Cynthia E. Anderson MKTG 3740 Selling Plan October 11‚ 2008 Table of Contents 1. Executive Summary………………..2 2. Product Description…….………….6 3. SWOT Analysis……………………8 4. Target Market……………….……11 5. Product Strategy…………………..14 6. Customer Strategy………………..16 7. Relationship
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excellence. We achieve this through effective goal setting and ongoing developmental training‚ with the purpose of transitioning to the field sales force. (*2) (Philosophy of selling) Abbott Nutrition has a very focused and unwavering philosophy when it comes to selling. Through a method known as SPIN selling‚ Abbott aggressively trains their employees to not only hear their customer but to really listen. When listening to the customer an Abbott
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Personal Selling I. Personal Selling Basics A. What is Personal Selling? We all know‚ or at least have an impression‚ of what personal selling entails. As a general rule‚ college students tend to be somewhat negatively predisposed toward personal selling‚ particularly as a career. As such‚ in addition to explaining a variety of personal selling concepts and explaining personal selling’s role in the promotion mix‚ a goal for these notes is to dispel some of these negative impressions
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FORMULATING PERSONAL-SELLING STRATEGY • Sales Management achieves personal-selling objectives through personal-selling strategy • Key decisions in personal – selling strategy are : a) The kind of sales force required and b) The size of sales force required • The decision on the kind of salespersons defines the role that sales personnel play in their contacts with customers & prospects. The decision on the size of the sales force dictates deployment of sales personnel
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and selling. Training programmes‚ enterprise development and the current thrust for competitiveness have now given high priority to promoting marketing awareness among small business owners‚ and marketing is now assuming its rightful place along with other business functions. Since early 1990s there has been a change in the thinking of businessman from product orientation to consumer orientation. Modern business concerns lay emphasis on ‘selling satisfaction’ and not merely on selling products
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Marketing and sales are both activities aimed at increasing revenue. They are so closely intertwined that people often don’t realize the difference between the two. Indeed‚ in small organizations‚ the same people typically perform both sales and marketing tasks. Nevertheless‚ marketing is different from sales and as the organization grows‚ the roles and responsibilities become more specialized. Comparison chart Improve this chart | Marketing | Sales | Approach: | Customer orientation - Listens
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1. Executive Summary: 2.1. IKEA Objectives: * IKEA produces cheap and affordable products for the customers. * The company wants better life for those who cannot afford expensive products. * IKEA always helps to produce right product for the right consumer. * IKEA always tries to sell their products at low prices. * The company’s global developments and its continual commitment is to have a positive impact on people and the environment. 2.2. IKEA Vision: The Vision
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