CSR as Social Obligation Over the last century‚ many scholars tried to conceptualise CSR and its management applications. Bowen (1953) was the first to launch the concept of CSR as a social obligation. According to him‚ CSR is a social obligation “to pursue those policies‚ to make those decision‚ or to follow those lines of action which are desirable in terms of objectives and values of our society”. Carroll (1979)‚ following Bowen’s thinking‚ identified four stages of CSR development: economic
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Cited: The Corporation. Dir. Jennifer Abbott‚ Mark Achbar. Perf. Michael Moore‚ Ray Anderson. Manufacture Consent‚ 4 June 2004.Film. Adam‚ Dachis‚ “How advertising Manipulates Your Choices and Spending Habits (and What to Do About It)” http://lifehacker.com/5824328/how-advertising-manipulates-your-choices-and-spending-habits-and-what-to-do-about-it Rebecca A.Clay
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who owns businesses in China had practiced in Corporate Social Responsibility programme during one of the world’s most upsetting disasters – the Sichuan earthquake on 12th May 2008. To show their solidarity with the people of Sichuan and to play a part in relief efforts‚ BreadTalk created “Peace Panda”‚ Panda shaped bun with four different expressions symbolizing the terror of the 7.8 magnitude earthquake. The organization contributed 100% of the proceeds went to the Chinese Embassy and Red Cross
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CORPORATE SOCIAL RESPONSIBILITY CSR is about how companies manage the business process to produce an overall positive impact on society Achieving commercial success in ways that honor ethical values & respect people‚ communities & natural environment CSR OF WALT DISNEY COMPANY “ CSR is not a cosmetic‚ it must be rooted in our values‚ it must make a difference to the way we do our business” WALT DISNEY CO. The Walt Disney Company is one of the largest and most well-known corporations
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_____________________________________________________________________________________________ CORPORATE SOCIAL RESPONSIBILITY (CSR) Corporate Social Responsibility (CSR) in Hindustan Unilever Limited (HUL) is rooted in its Corporate Purpose - the belief that "to succeed requires the highest standards of corporate behavior towards our employees‚ consumers and the societies and world in which we live". HUL’s CSR philosophy is embedded in its commitment to all stakeholders -- consumers‚ employees‚ the environment
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7 Reasons You Should Care About Social Responsibility Sep 20 2014 47‚440 Views 153 Likes 48 Comments Share on LinkedIn Share on Facebook Share on Google Pluse Share on Twitter With an increase in consumer pressure for companies to be more socially responsible‚ making a positive contribution to society is becoming increasingly important. From the perspective of many corporations and business owners‚ however‚ social responsibility is often considered the “right thing to
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by being aware of the effects of their activities in the community and take measures to control them because this can affect the community and the environment by polluting the air‚ destroying the ecosystem‚ over using natural resources and so on. CSR is often called corporate citizen which means that companies should be good neighbors of the community not to work against it but collaborate with the citizen or the society in order to increase their welfare‚ to make a community a better place to live
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Management defines CSR as follows‚ “CSR refers to a whole range of fundamentals that organisations are expected to acknowledge and to reflect in their actions. It includes – among other things- respecting human rights‚ fair treatment of the workforce‚ customers and suppliers‚ being good corporate citizens of the communities in which they operate and conservation of the natural environment. These fundamentals are seen as not only morally and ethically desirable ends in themselves and as part of the organisation´s
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filings‚ and company websites. Why should the company engage in CSR "I believe that we have an obligation to serve our communities. Our philanthropic work helps our communities prosper while fostering FactSet’s spirit of teamwork and giving." -Phil Hadley‚ Chairman and CEO Mission: Strengthen the communities in which we live and work through charitable projects and giving. There is a prevailing culture in the organization which is CSR-friendly. In fact‚ there are teams put up to take care of such
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CSR AND COMPETITIVE ADVANTAGE Corporate social responsibility (hereinafter CSR) has become one of the central issues on the agenda of organizations today‚ but is still a long way from being a centre stage on corporate strategy (Smith‚ 2003; Stewart‚ 2006). One of the key problems is the lack of understanding about the impact CSR has on competitiveness (Porter and Kramer‚ 2006). There are many studies trying to analyze the relationship between CSR and financial performance (Chand and Fraser
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