Module: Sales and Marketing for Tourism‚ Hospitality and Leisure Assignment: Company Report and Promotional Plan Tutor: Catherine Bedwei-Majdoub Module code: TH50040E Intended: Managing Director Contents Page 1. INTRODUCTION 1.1 Industry 1.2 Sector 1.3 Company Overview 2. MARKETING MIX 2.1 Product 2.2 Price 2.3 Place 2.4 Promotion 3. SWOT – Internal & External Analysis 3.1 Strengths 3.2 Weaknesses 3.3 Opportunities 3.4 Threats 4. PEST ANALYSIS 4.1 Political
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In our group opinion‚ we think that Starbuck is not doing the CSR only for marketing their company but however one of Starbuck CSR like Starbuck shared planet which focus on recycle and reducing waste‚ Energy conservation‚ Water conservation‚ Building greener store which provide benefit to both environment and community. Now I will show you what have Starbuck been successfully done on each categories that helps to preserve the environment and Starbuck Company not to be considered as a green wash
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University of Agricultural Sciences Faculty of Natural Resources and Agricultural Sciences Department of Economics iiiii Corporate Social Responsibility (CSR) Theory and Practice in Pakistan Syed Kamran Hameed Master’s thesis · 30 hec · Advanced level Degree thesis No 634 · ISSN 1401-4084 Uppsala 2010 ii Corporate Social Responsibility (CSR) Theory and Practice in Pakistan Syed Kamran Hameed Supervisor: Karin Hakelius‚ Swedish University of Agricultural Sciences (SLU) Department of Economics
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Pioneer Petroleum Cases Analysis The Problem: Pioneer Petroleum Corporation (PPC) has two major problems that are interfering with the goal of the firm to maximize shareholder wealth. The first is that PPC has been calculating their weighted average cost of capital incorrectly‚ by incorrectly calculating their after tax cost of debt and their cost of equity. This miscalculation has subjected PPC to more risk and has hurt the company’s ability to make appropriate investment decisions. This has
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Begins to Take Corporate Social Responsibility Seriously: CSR and Social Harmony in the PRC©1 Edward F. Ahnert2 Abstract: This essay describes the evolution of Corporate Social Responsibility in the Peoples Republic of China. It links that evolution to the major shifts in Chinese economic policy and in particular to the call for a harmonious society since 2002. It describes how since 2008 the government of China has become the major promoter of CSR not only to achieve a harmonious society but also to
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H&M’s sustainability program‚ “H&M Conscious‚” integrates corporate social responsibility with their corporate values and makes sustainability a core tenet of their quality concept. H&M is intent on confronting existing challenges in the fashion industry‚ including wage and labor conditions at supplier factories‚ climate change‚ and the availability of natural resources because their consumers are showing increased interests in sustainability. This simultaneously strengthens H&M’s offerings to consumers
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The vehicles currently available at Lotus Car Rental‚ like the majority of the other cars on the road‚ run on gasoline or diesel‚ but the cost of petroleum products are constantly raising. As of today‚ the price of West Texas crude oil is $107 a barrel (Davies‚ July). The high cost of crude oil directly correlates to the high cost of the refined petroleum that we use to fuel our vehicles such as diesel and gasoline. This means the day to day cost of driving a car is rising every day and the costumers
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Summary of Weekly Petroleum Data for the Week Ending April 25‚ 2014 U.S. crude oil refinery inputs averaged 16.0 million barrels per day during the week ending April 25‚ 2014‚ 26‚000 barrels per day less than the previous week’s average. Refineries operated at 91.0% of their operable capacity last week. Gasoline production decreased last week‚ averaging over 8.6 million barrels per day. Distillate fuel production decreased last week‚ averaging over 4.9 million barrels per day. U.S. crude oil
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Part One: Identify the three most important CSR issues that the company faces and explain why each is relevant for the firm. In order to identify these issues‚ you should read not only corporate reports and the company’s website‚ but also media reports and any research papers that offer commentary on both the company’s activities and its significant social and environmental impacts. Part Two: Critically evaluate the nature and degree of the company’s responsibilities in relation to
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INTRODUCTION 2 Industry Analysis 2 FINANCIAL RATIOS ANALYSIS 3 MARKET BETA 5 Analysis of SPC’s beta 5 Comparison to peers’ beta 5 STOCK PERFORMANCE ANALYSIS 6 Unsystematic Risk 7 Industry level 7 Firm level 7 COST OF EQUITY 8 COST OF DEBT 9 Analysis between competitors 9 IMPACT OF CORPORATE EVENT 10 Reason to such a huge reaction 11 Potential effect on SPC’s future performance 11 INTERESTING FACTS 11 Beyond the conventional CSR efforts 11 INTRODUCTION Singapore Petroleum Company (SPC)
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