To what extent do you agree that the main beneficiaries of CSR will always be a firm’s stakeholders rather than its shareholders? Corporate social responsibility has a number of affects for both the stakeholders and shareholders in a business. The effects on both of these will be dependent upon the type of business and the social responsibility programme which they adopt. But who benefits the most? And over time will this always be the same? All firms need to fulfil the needs of their customers
Premium Corporate social responsibility Social responsibility Finance
ABSTRACT Purpose: The purpose of implementing corporate social responsibility (CSR) has been a long debated topic. However there is a lack of literature within the supermarket industry. The aim of this project is to use previous research within the supermarket industry in investigating how aware and concerned consumers are of CSR practices‚ and how CSR activities affect consumer behaviour and their ethical decision making. Method: This study used a quantitative research approach with a semi-structured
Premium Ethics Business ethics Corporate social responsibility
How important is it to implement Ethics and CSR for managers of today’s organization? How does ethics and Corporate Social Responsibility affect the management of today’s organizations? Abstract This article describes the importance of ethics and corporate social responsibility for managers of today’s companies and the effect it can have. In the beginning the discussion starts with the definition of organizational culture and goes then to the part of ethics and corporate social responsibility
Premium Ethics
What is meant by externalities? How have oil companies in Trinidad and Tobago employed solutions to externalities as part of their corporate social responsibilities (CSR)? Externalities exist when a third party bears costs or receives benefits arising from an economic transaction in which he or she is not a direct participant. This occurs when producers or consumers provide benefits to third parties or impose costs on third parties for which the market system does not enable them to receive
Premium Social responsibility Corporate social responsibility Corporation
drawbacks? Key features of Shakti: Axiomatic truly ‚ ‘Rural caravan’ of HUL as it can be popularly called is Project Shakti. Untapped and unexplored for years Indian rural market remain unnoticed and undiscovered as par as the business opportunities‚ especially in FMCG sectors‚ are concerned. As its Balance sheet and income statement had been quite less heavy due to the loss turnover in sales and net profit‚ HUL was all afoot to launch something new to be used as the springboard to jump to
Premium Corporate social responsibility
HISTORY OF UNILEVER Unilever has had a very long history with the Indian consumer. It has had its presence since 1888 when crates full of sunlight soap bars were noticed in the Kolkata Harbour with the words ‘Made By Lever Brothers’ embossed to it. This long presence has helped it have an advantage over its competitors like P&G which came in way later around 1960’s. Here is the chronology of important events of Hindustan Unilever: TIMELINE: * 1888 Sunlight soap introduced in
Premium Unilever
Shakti-Marketing FMCG to the rural Consumer Case Analysis Notes Section E‚ Group 7 Submitted By Anshu Khanna PGP/17/257 Diksha Singh PGP/17/267 Mohd. Shajeer PGP/17/277 Priya Chandak PGP/17/287 Shiji Thilak PGP/17/297 Q1q Q1)How is HUL placed in the Indian Consumer market? Hindustan Unilever Limited is the biggest player in the market share of FMCG sector of the country. The FMCG sector of the country is the fourth largest sector of the economy with a size 13.1 billion USD. It is
Premium Brand Rural Marketing
companies‚ which are basically “volume targeters” need to find new market regions and/or segments to sustain their topline & bottom-line. • Companies can exploit rural market segment/region to for new opportunities. • There are some organizations like HUL‚ ITC‚ LG‚ Mahindra etc. who are already benefiting from the rural focus through innovative ideas. 3 SOLOTAXONOMY Approach • Pre-structural – Urban markets are already crowded & saturated. • Uni-structural – Agriculture’s share in overall
Free City Urban area Village
736 crores in 2011-12. Unilever has 52% share holding in HUL. Some of its brands include Lifebuoy‚ Lux‚ Breeze‚ Rexona as soaps; Kwality Walls as ice cream; Brooke Bond‚ Taj Mahal‚ Bru as tea and coffee; Surf‚ Wheel and Rin as laundry detergents; Ponds talc and cream‚ Fair and lovely cream; Pepsodents and Close up as toothpaste; Clinic plus‚ Clinic All Clear‚ Dove as shampoos‚ etc. HUL is one of the largest exporters of India today. HUL export offers high level of service with flexibility and
Premium Fast moving consumer goods Unilever
Project Shakti The Internet Marketing of Project Shakti HUL is India’s largest fast moving consumer good company and is a 51.55 percent owned subsidiary of the Anglo-Dutch Unilever‚ a Fortune 500 transnational. HUL employs 36‚000 people and claims to touch the lives of two out of three Indians. The old Shakti Web site gives the following objective: "to create income-generating capabilities for underprivileged rural women‚ by providing a sustainable microenterprise opportunity‚ and to improve rural living
Premium Poverty Rural Microfinance