NIKE – INTRODUCTION : Nike‚ Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon‚ near Beaverton. It is the world ’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $16 billion USD in 2007. As of 2008‚ it employed over 30‚000 people world-wide. Nike and Precision Castparts are the only Fortune 500 companies headquartered
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[Writer Name] [Supervisor Name] [Subject] [Date] Nike Company’s Background History Nike in 1962‚ started as Blue Ribbon Sports‚ as its Founder member‚ Phil Knight thought there was a market for athletic shoes designed by athletes for athletes. In the year 1964‚ Bill Bowerman‚ Knight’s track coach & Phil Knight joined hands together & NIKE Inc. was co-founded with headquarters in Beaverton‚ Oregon. Nike’s grassroots strategy was born of low capital and necessity‚ but became one of the
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Nike: Spreading Out to Stay Together | By: Karol Czajkowski | Case 10 | 5/2/2013 5/2/2013 REVIEW QUESTIONS 1. If a sporting good can be used in sporting event‚ and especially if that event can be televised‚ Nike has likely made such a product and added a swoosh to it. But in this day and age‚ are there anymore sporting products that Nike would do better not to produce? Explain your reasoning. In the present day there are some products that Nike would not have
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NIKE‚ INC COMPANY PROFILE Nike‚ Inc. is the biggest producer of athletic apparel and footwear global by sales. Headquartered in One Bowerman Drive‚ Beaverton‚ USA‚ the company sells products through 346 retail outlets across and 343 stores outside the US with famous brands such as Nike‚ Converse and Umbro over 170 countries. It is employing 34‚400 workers and has been being competed strongly by Adidas and Puma (Nike company website‚ 2010). ok For the last five years‚ Nike’s revenue increased steadily
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Nike is the leading footwear company in the world. PEST Analysis sums up how the company’s business strategies fare in the macro environmental level. Nike‚ Inc. is an incorporated company that designs‚ develops and markets worldwide athletic footwear‚ apparel‚ equipment and accessories. Nike employs both traditional and non-traditional distribution channels in almost 200 countries with primary market regions in the United States‚ Europe‚ Asia Pacific‚ and the Americas. Nike has some 20‚000 retailers
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the 4p’s on nike! introduction: nike is a global sports shoe giant company. It is the largest seller of athletic footwear in the world‚ holding the lion share of 33% of the global market. The company has production facilities in Asia‚ sales facilities in almost 200 countries‚ and customer service and other operational units worldwide. The marketing mix or the 4p’s of marketing are product‚ price‚ place and promotion. Nikes 4p’s are the following: 1. Product Nike offers a wide range
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Nike- A Brief History Products Sponsorship Some of Nike most notable sponsorship recipients are the likes of: Michael Jordan Cristiano Ronaldo Rafa Nadal Nike’s Innovation In order to stay one step ahead of their rivals‚ Nike has created a lot of new technology which has enabled the company to maintain their place as the most valuable sports brand in the world. Charity Nike Better World Nike aims to become more and more sustainable in an ever changing world where environmental factors
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Nike Advertisement Analysis Every day many Americans sit back and watch the world go by‚ dreaming of getting out and reaching their personal ambitions. Although everyone has goals in mind to achieve‚ success depends on the drive he or she has inside. Imagine a shoe that can supplement that motivational drive. The Nike advertisement creates a conceptual situation that a running shoe can take a person anywhere they want. The caption states this running shoe will be there to give you motivation‚ “if
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E. > 4 Q3 Which brand of shoes do you prefer to buy? A. NIKE B. ADIDDAS C. OTHER (Specify)…………………………………… Q4 Out of the two brands which is your preferred brand for sporting products (other than shoes)? A. Nike B. Adidas Q5 Which brand products are you better informed about? A. ADIDAS B. NIKE C. NONE Q6 If you have visited a retail outlet of Nike and Adidas then which brand’s staff was better informed about the
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selected was Nike. Nike is engaged in the marketing and sales of footwear‚ apparel‚ equipment‚ accessories and much more around the globe. The primary reason I selected this was the company was despite proving itself to be one of the most sustainable businesses in the world. There is quite a significant amount of controversy on just how sustainable some of its business practices truly were in the past. The main controversy being its use of sweatshops to produce its merchandise. Nike is quite possibly
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