Preview

Addidas and Nike

Good Essays
Open Document
Open Document
470 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Addidas and Nike
Questionnaire
Name:
Address:

Q1 Age Group: 1. 15-20 2. 20-25 3. 25-35 4. 35-50 5. <50
Q2 How many pairs of sports shoes do you buy in a year on an average? A. 1 or none B. 2 C. 3 D. 4 E. > 4
Q3 Which brand of shoes do you prefer to buy? A. NIKE B. ADIDDAS C. OTHER (Specify)……………………………………
Q4 Out of the two brands which is your preferred brand for sporting products (other than shoes)? A. Nike B. Adidas
Q5 Which brand products are you better informed about? A. ADIDAS B. NIKE C. NONE
Q6 If you have visited a retail outlet of Nike and Adidas then which brand’s staff was better informed about the products and provided you with a better insight of the products? ……………………………………………………………………..
Q7 Which brand’s products are you more up-to date on? A. Nike B. Adidas
Q8 How much do you rate the After Sale Service of Nike and Adidas respectively on a scale of 1 to 10: …………………………………………………………………
Q9 which store consistently provides the best values for your money? A. Nike B. Adidas C. Others………
Q10 which store has the best advertised sales and specials? A. Nike B. Adidas
Q13 which store has the best quality merchandise? A. Nike B. Adidas
Q14 which store maintains the best everyday price for most merchandise? A. Nike B. Adidas
Q15 which store has the most convenient store layout for shopping? A. Nike B. Adidas
Q16 Tick the one with which you are agree:-

Description | Co. Name1 | Co. Name2 | | Addidas | Nike | This store has modern-looking equipment and fixtures. | | | Materials associated with this store's service (such as shopping bags, catalogs, or statements) are visually appealing. | | | The store layout at this store makes it
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Nike and Under Armour (Accounting Paper)
    • 5144 Words
    • 21 Pages

    Nike and Under Armour (Accounting Paper)

    Nike was incorporated in 1968 and has become arguably synonymous with elite footwear/apparel amongst the world population (Nike 10K, 2009). Nike’s primary business “is the design and development and worldwide marketing of high quality footwear and apparel” (2009, pg.1). In addition, Nike also designs/markets sports equipment and accessory products. Nike puts a heavy emphasis on investing in the innovation and design of their products to give their customers a high-quality product. Nike is the largest seller of athletic footwear and apparel in the world (2009). Nike sets the bar for other companies in the sports apparel/footwear industry, like Under Armour.…

    • 5144 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Good Essays

    The Story Behind The 'Swoosh'
    • 670 Words
    • 2 Pages

    The Story Behind The 'Swoosh'

    After Bill approached Phil Knight wanting to make a lighter running shoe they designed the ‘Tiger.’ Going on to sell $8000 worth of ‘Tiger’s, together the Bill-Phil partnership started Nike. The Tiger was the most durable and light running shoe of its time. First being sold from the back of a car at Oregon University during track events. Considering the weight and durability, the ‘Tiger’ was a comfortable shoe with gas-filled membranes. The Nike shoe gave athletes the edge they wanted and began to explode in sales.…

    • 670 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Esssay
    • 400 Words
    • 2 Pages

    Esssay

    Key competitors are: Reebok-CCM Hockey, Bauer Hockey, Easton, and Graf. – Competition in the industry…

    • 400 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Under Armour
    • 996 Words
    • 4 Pages

    Under Armour

    1.What is your assessment of the strength of competitive pressures stemming from rivalry among Under Armour, Nike and Adidas-Reebok?…

    • 996 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Giant Leap Executive Summary Essay Example
    • 550 Words
    • 3 Pages

    Giant Leap Executive Summary Essay Example

    After analysis of the four major markets, we came to the conclusion that there was ample business opportunity for a high-end (8-9 Star) quality athletic shoe since none of the other companies were pursuing that portion of the market. We also wanted to restrain our model availability to 200-250 to position our products firmly in the high quality differentiation niche market, and in order to play on our strength of low reject rates that can be realized with smaller model availability. By year 16 positive gains were shown in every category. Net Revenues increased by $92 million, Earnings Per Share…

    • 550 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    case 2
    • 449 Words
    • 3 Pages

    case 2

    1. How strong are the competitive forces confronting Under Armour, Nike, and The Adidas Group? Provide a…

    • 449 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Nike & Reebok
    • 4042 Words
    • 17 Pages

    Nike & Reebok

    In 1964 in Oregon, Phil Knight and Bill Bowerman join together to make a new enterprise; each contributed about $500 to the partnership. The company started bringing low priced and high tech athletic shoes from Japan to replace the German domination of athletic shoes in the industry. In 1971, a graphic design student created the Swoosh trademark for a $35 fee. In the same year Jeff Johnson, Blue Ribbon Sports ' first employee, made his most durable contribution to the company in coming up with a new name, Nike, after the Greek goddess of victory. NIKE is the world 's #1 shoemaker and controls over 20% of the US athletic shoe market.…

    • 4042 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Good Essays

    btec level 3 business unit12 p1-p2
    • 2655 Words
    • 11 Pages

    btec level 3 business unit12 p1-p2

    Adidas is known to be one of the famous designers and manufacturers of sports clothing and accessories. They’re a multinational organization that has their branded products sold in different stores such as JD, Footlocker and Sports direct, however they also operate in stores as well as online. Adidas have gained a global awareness as a result of the quality product they sell but they’ve been successful because they have coped with changes such as completion level and other issues that have caused the downfall of some businesses in the UK and abroad. Adidas is a manufacturing business as well as a retailer; they sell their product to other…

    • 2655 Words
    • 11 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Addidas Vs Nike Research Paper
    • 251 Words
    • 2 Pages

    Addidas Vs Nike Research Paper

    Nike and Addidas have reinvented the sportswear brands. They both attract consumers and created a vision that embedded top quality of products within the consumer’s mind. Nike is still known as one of the best providers in the sportswear market but Addidas is slowly reaching up its potential. Addidas is expanding rapidly and give Nike stiff completion on the market shares in the sportswear industry. Nike acquired Umbro, hurley, Converse and Cole Haan. Addidas extended its brand acquisition to Reebok and Rockport. Nike’s slogan is “Just do it” and Addidas slogan is “Impossible is nothing”. Nike and Addidas are both reputable brands globally. Noth of these companies are popular throughout every household. They both targets individuals that love…

    • 251 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Nike
    • 2209 Words
    • 9 Pages

    Nike

    'Globalization ' is a slogan of key ideas for business theory and practice. It is often confusing; sometime used as a way of describing the spread and connectedness of production, communication and technologies across the world; the overlapping of economic and cultural activity; rather is also used to the efforts of the International Monetary Fund (IMF), the World Bank and others to create a global free market for goods and services; politically and potentially, damaging for a lot of poorer nations - is really a means to exploit the larger process; in the sense of connectivity in economic and cultural life across the world, has been growing for centuries. However, many believe the current situation is of a fundamentally different order to what has gone before. The speed of communication and exchange, the complexity and size of the networks involved, and the sheer volume of trade, interaction and risk give what we now label as 'globalization ' a peculiar force.( 1) With increased economic interconnection, some argue, multinational corporations. which rose the globalization of the 'brands ' like Coca Cola, Nike and Sony. Anthony Giddens (1990: 64) has described globalization as 'the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa '. This involves a change in the way we understand geography and experience localness. As well as offering opportunity it brings with considerable risks linked, for example, to technological change. . Globalization, thus, has powerful economic, political, cultural and social dimensions.…

    • 2209 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Better Essays

    Nike Promotion
    • 1968 Words
    • 8 Pages

    Nike Promotion

    The existing domestic industry focus is on casual and comfortable shoes. Demand is up for the "brown shoe" casual footwear with a comfortable and rugged design. This is because of the increasing number of workplaces allowing casual dress codes.…

    • 1968 Words
    • 8 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Amateur and Professional Soccer Players
    • 1618 Words
    • 7 Pages

    Amateur and Professional Soccer Players

    Adidas +F50s series is targeted specifically to a soccer audience. Their target market is strictly soccer players that are looking for the best soccer boots in the market. Soccer involves fashion and technology; therefore, there is always some innovative products created to satisfy the players needs. +F50s come from a series of “F” Adidas soccer boots. Before the +F50s there were F10s, and F30s. The +F50 series are aimed to an older market, people who are 15 to 30 years old. As we know, in soccer shoes are the most important part of a player’s gear, as a result, companies spend big amounts of money developing new technologies that can be used in their shoes. Also, we know customers who are older than 18 years of age are more likely to have a higher income; thus, they are willing to spend in a high price premium quality pair of shoes. Adidas +F50 are unisex so women can experience this technology as well. This is important because women soccer is growing rapidly therefore they are also part of the F50 series target audience.…

    • 1618 Words
    • 7 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Analysis of Nike by Porter Five Forces Model
    • 1430 Words
    • 6 Pages

    Analysis of Nike by Porter Five Forces Model

    One and a half months ago, the biggest athletic event in the world ultimately drew its curtains after a pitched one-month-long battle, which saw thirty-two teams vying for the roll of honor of being crowned the final kings of football – the World Champions – and earn bragging rights for four years at least. It was not only a world war among 32 national teams, but also a white war among several major sponsors. Concentrating on those big-name stars, spectators would easily find that Adidas and Nike became the largest winners among various brands, obtaining the sponsorship of 12 and 9 among the 32 teams respectively. Coincidentally, in the current athletic footwear market, Nike control the largest market share though facing enormous challenges from both existing and potential competitors. This essay will base on the Michael Porter’s Five Forces Model, analyze both the internal and external competitive factors of NIKE, unearth the deep secret for NIKE as the market leader, and look forward to the future athletic footwear market.…

    • 1430 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Mercury Athletic Footwear Case Study
    • 767 Words
    • 4 Pages

    Mercury Athletic Footwear Case Study

    Luehrman A. T., Helprin L. J. (2009). Mercury Athletic Footwear: Valuing the Opportunity. Harvard Business Publishing.…

    • 767 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Marketing and Nike
    • 328 Words
    • 2 Pages

    Marketing and Nike

    Answer: There are two different tactics I can take when I am a #2 competitor going against the #1. I can do a direct attack, where I match everything the #1 does in terms of product, advertising, price and distribution. The chances of winning are slim, and...…

    • 328 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics