Custom Snowboards‚ Inc. Expansion into Europe The management of Custom Snowboards‚ Inc. is considering an expansion into Europe. The percentage of the total sales from Europe has grown and the growth is expected to continue. The company could pursue this expansion from a variety of different options. Business Risk Assessment: The CEO is concerned about the risks of expansion into Europe. In particular‚ he wonders about what affects an European expansion will have on the internal operations of the
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Case Study Background Custom Molds Inc produces custom made molds for plastic parts and manufactures connectors for the electronics industry. The father founders of Custom Molds Inc are father and son‚ Tom and Mason Miller‚ in 1987 which is located in Tucson‚ Arizona. Tom Miller who is a mechanical engineer‚ had vast experience in the connector industry with AMP. Mason Miller is a double degree holder in chemistry and chemical engineering‚ a graduate from Arizona State University. Originally‚
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business. Although production is traditionally being focused on quality and design of both molds and plastic parts (mass production/ customization accordingly)‚ total number of order is remained the same‚ but client’s desires have been shifted. 1). Custom Molds Inc. has faced the following major issues: Although the number of parts orders remained virtually constant‚ the volume per order for parts has increased significantly during last 3 years. These‚ has created bottlenecks and has led to late deliveries
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Burton Snowboards: A Marketing Assesment Snowboarding is a wintertime sport that is rapidly growing in popularity. The founder of the sport‚ Jack Burton Carpenter‚ is amazed at the success of the snowboarding market and contributes the success of the market to his determination of foreseeing snowboarding becoming a popular winter sport. The following assignment will describe with specifics the environmental forces influencing the snowboarding industry‚ the differences in marketing goals in comparison
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Burton Snowboards Jake Burton is the founder and owner of world’s leading snowboarding company. Since 1977‚ his company has created snowboarding gear that sets the standards for the rest of the industry. In order to be successful‚ his motto is to "always focus on the sport and everything else took care of it self." The Exchange Process at Burton Snowboards Exchange process is when two or more parties’ gives something of value to each other to satisfy each party’s perceived needs. Exchange
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Case study questions: Burton Snowboards Q1) Analyze Burton using the competitive forces and value chain models. When examining Burton Snowboards we can see how they considered factors of the competitive forces model in an attempt to expand globally. Traditional customers At its peak burtons controlled over 40 % of the US snowboarding market and remains the market leader despite growing competition. One way Burtons has stayed market leader is by being adaptable and dynamic which is a competitive
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CUSTOM VANS‚ INC. Where would you locate the two plants‚ and why? To determine whether the shipping pattern can be improved and where the two new plants should be located‚ the total costs for the whole transportation system for each combination of plants as well as the existing shipping pattern costs will have to be determined. In the heading identifying the combination being discussed‚ Gary and Fort Wayne‚ will be omitted because they appear in every possible combination. The derivation of total
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In what ways does Burton Snowboards create utility for its different types of customers? Burton create utility for people who would like to enjoy a different type of activity in the snowing environment: • Form utility: Burton took the idea of building the snowboard from snurfer which use to be received as a toy modify its concept to create a snowboard that can be perceived as a winter sport activity. • Time utility: Burton’s snowboards products are available for people who enjoy snowboarding
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Burton Burton Snowboards takes surfing to the mountains‚ with premium snowboards and equipment. Jake Burton‚ the world’s first snowboard maker‚ founded the company in 1977 in Londonberry‚ Vermont. Despite it being small and privately owned‚ Burton is the industry leader in snowboards and equipment controlling 40% total market share in the winter sports industry. Burton is a global business with its main headquarters in Vermont‚ Japan and Austria and worldwide distribution capabilities in over
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Case Study: Custom Molds‚ INC Case Study: Custom Molds‚ INC Custom Molds Inc.‚ manufactures custom designed molds for plastic parts and produces custom made plastic connectors for the electronics industry. Established in 1987‚ the primary focus was to provide manufacturers or electronic connectors a source of high-quality custom-designed molds for producing plastic parts. After building a strong brand reputation through the designing and fabrication of precision molds‚ Custom Mold’s expanded
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