Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average‚ businesses spend six times more to acquire customers than they do to keep
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Consumer Attitude Toward Mobile Marketing INTRODUCTION Starting from background of the research area and why this study is important‚ this section of the study will continue with necessary definitions of the terms which will be used in this research. Additionally‚ this section will present problem discussion to enlighten the reader about current situation of the study area. Finally outline of the thesis will be shown to inform the reader about what will be encountered in the upcoming chapters
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Types Of Buying Decision Behavior Buying Decision differs from person to person. Deepening upon the need of the person‚ the decision gets change; Even if the product is small. There are different factors which influences the nature of buying. Hence buying decision has been classified into four different categories such as Complex buying behavior‚ Dissonance Reducing buying behavior‚ Habitual buying behavior and Variety seeking buying behavior. These are classified depending upon the degree of involvement
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The relation between fast food and obesity Nowadays‚ fast food has become a way of life. Both children and adults like to eat fast food. However‚ fast food is unhealthy. It causes many diseases‚ like obesity. Obesity is increasing among both children and adult. This essay will describe the relation between fast food and obesity. And it will also focus on research that contributes to the understanding of link between obesity and disease risk during childhood and adolescence. This essay will be divided
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Fast Food and Obesity Joscelyn Quarles Comp/170 February 20‚ 2013 Nancy Neff Fast Food and Obesity People know that fast food is not good for them‚ but how bad is really and how much do people really know about the bad effects of fast food on their bodies? Most people have seen the “Super Size Me” documentary; yes Morgan Spurlock ate McDonalds for every meal for 30 days. Most people would gain weight from eating McDonalds for 30 days in a row‚ but even just eating McDonalds three times a
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degree course: statistical specialisation for marketing databases. He is also a marketing consultant and statistician‚ member of the Association Francaise de Marketing and of the Societe Francaise de Statistiques. ¸ ´ ´ ¸ His research focuses on the customer relationship‚ particularly in relation to satisfaction‚ loyalty and retention. Abstract Complaint behaviour is a set of consumer dissatisfaction responses. It is an explicit expression of dissatisfaction‚ but dissatisfaction is only one determinant
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you probably enjoy the convenience of fast food. You drive up‚ place your order and presto! You’ve got a whole meal and you didn’t even have to get out of your car. As convenient as it is‚ fast food is unhealthy for consumers‚ inhumane to animals‚ and the employees who process the meat work in hazardous environments. When you take all these factors into consideration - is the availability and popularity of fast food really good for the nation? Fast food has contributed to the obesity of the
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Home Food vs. Fast Food Home Food vs. Fast Food This generation has many people of all ages which are becoming more obese simply because they are eating more fast food than home food. Restaurants and many other fast food places have foods that contain high in fat‚ sugar‚ and salt. Having a healthy regular diet at home will keep you away from many health problems. Also having fast food only on special occasions is fine as well. We all need food to survive‚ but we should learn to make wise decisions
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Fast Food could Contributes to Unhealthy Weight Gain Fast food is unhealthy; leads to obesity and disease‚ but the convenience and addictiveness of it contributes to the laziness of the general population. Most people eat fast food for the lack of time then having prepare a decent meal. It seems as though there is a fast food restaurant on every street corner while driving home. The general population oversees the fact that eating nothing but these greasy foods will attribute to weight gain
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government not regulate the consumption/endorsement of fast food if there is a common misconception that Americans are all overweight and if it is harmful to a citizen’s health in general? The government’s role in this nation is to protect its people from harm and anything that could potentially be of great risk to them. However‚ I’ve deduced that the government has failed in one major aspect of American life. Beginning in the early 1960’s‚ the fast food industry has molded itself so permanently into each
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