Customer Perception Based Brand Equity Analysis of Dinshaw’s Ice-cream Abhijeet Agashe *‚ Rupesh Pais**‚ Rashmi Shahu*** Abstract A brand is a name that has the power to influence a buyer. Brand influence could be as a result of a set of mental associations and relationship built up over time among customers or distributors. Brand equity is the differential effect of a brand knowledge on a consumer response to the marketing of a brand. The present study focuses on the study of the basic four dimensions
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1. DENTAL INSURANCE As we know that poor care of mouth and teeth can affect a person general health and well-being throughout his life. Generally‚ when this problem comes‚ there is a need to start seeing a dentist regularly…and everyone knows a hole in tooth can put a bigger hole in wallet…that costs money! Because dental disease is so common‚ being protected by dental insurance and using it wisely is essential safeguards for any individual or a family. Dental insurance provides with an effective
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UNIT 3 GENERAL INSURANCE General Insurance: Principles‚ products (Fire‚ Marine‚ Motor vehicles‚ public liability‚ third party insurance‚ medi-claim and health policies‚ group insurance‚ burglary insurance). 1 Sunil Kushwaha INTRODUCTION Insurance is an important aid to minimize the effect of uncertainties of life as well as property. With the increasing complexities in our personal and professional life‚ the range of risks that the insurance companies accept has also expended
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PROJECT REPORT ON AVIATION INSURANCE T.Y.BBI (SEMESTER VI) ACADEMIC YEAR: 2011– 2012 SUBMITTED BY: PAYAL PEDNEKAR. ROLL NO: 1182326 PROJECT GUIDE PROF. PRATIBHA JITESH. VIDYA PRASARAK MANDAL’S R. Z. SHAH COLLEGE OF ART’S SCIENCE AND COMMERCE MITNAGAR ROAD‚ MULUND (EAST) MUMBAI - 400081 DECLERATION I Payal Pednekar the student of Banking and Insurance Semester 6th (2011-12) hereby declare that I have completed the project on Aviation Insurance. The information
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Insurance Reforms in India: FDI Cap to relax to 49 Percent 15 September‚ 2009‚ Business News - No Comment Ads by Google The Indian Government is keen on getting the current Foreign Direct Investment (FDI) cap raised from 26% so as to enable foreign investors up their stakes in insuranceorganisations in India. While the Insurance Regulatory Authority of India (IRDA) has been holding the FDI cap steady at 26%‚ there have been lobbying from various stake holders in the insurance industry to increase
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A STUDY ON CUSTOMER PREFERENCES AND SATISFACTION OF RICE COLOR SORTER WITH SPECIAL REFERENCES TO GENN PRODUCT BY G.NIRANJANA (Reg No: 951711631038) MEPCO SCHLENK ENGINEERING COLLEGE‚ SIVAKASI A PROJECT REPORT Submitted to the FACULTY OF MANAGEMENT STUDIES In partial fulfilment of the requirements for the award of the degree of of MASTER OF BUSINESS ADMINISTRATION ANNA UNIVERSITY CHENNAI CHENNAI JULY-AUGUST‚ 2012 Mepco Schlenk Engineering College Department of Management Studies
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* Standard Costing Introduction Cost figures‚ in general‚ can be divided into two broad categories. They are Historical Costs and Standard Costs. Historical costs are available‚ after they are incurred. Such cost figures may have some value‚ once they are analysed. By analysis‚ the inefficiencies and deficiencies in production may be detected. However‚ the damage would have occurred‚ by the time the analysis under Historical costs is made. Analysis can be done only after the completion of the
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Perception What makes customers prefer Coffee Bean compared to other café places like Starbucks? The answer can be found in the way customers perceive the available brands. Perception is the process by which an individual selects‚ organizes and interprets the information he receives from the environment. 3 Stages Of Perception The first stage that begins the whole perception is the select process; this is attending to the object or an event in the environment with one of more of the five
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Vehicle insurance Vehicle insurance (also known as auto insurance‚ GAP insurance‚ car insurance‚ or motor insurance) is insurance purchased for cars‚ trucks‚ motorcycles‚ and other road vehicles. Its primary use is to provide financial protection against physical damage and/or bodily injury resulting from traffic collisions and against liability that could also arise therefrom. The specific terms of vehicle insurance vary with legal regulations in each region. To a lesser degree vehicle insurance may
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Islami Life Insurance Co. Ltd. emerged as the 1st full-fledged Islami Life Insurance Company in the country in 2000 and has‚ by the grace of Almighty Allah‚ been able to bring confidence among the common people of the country. As a result‚ in 2010 the Company has earned a total premium of Tk. 651.36 crore showing an increase of 3.2% over the previous year which is no doubt a remarkable achievement. Last year they had taken a holistic approach in doing business‚ with focus on quality customer service
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