for the company to run its business. According to the company‚ it was aware of the environmental impact caused by a business of its scale and therefore it had decided to implement a wide range of initiatives to improve the quality of life of its customers‚ the workforce‚ and the society at large. While Coca-Cola’s water sustainability initiatives earned accolades from its collaboration partners‚ it came in for severe criticism from activists and environmental experts for allegedly depleting groundwater
Premium Coca-Cola Sustainability Diet Coke
{draw:frame} Headquartered in Purchase‚ New York‚ with Research and Development Headquarters in Valhalla‚ The Pepsi Cola Company began in 1898 by a Pharmacist and Industrialist Caleb Bradham‚ but it only became known as PepsiCo when it merged with Frito Lay in 1965. Until 1997‚ it also owned KFC‚ Pizza Hut‚ and Taco Bell‚ but these fast-food restaurants were spun off into Tricon Global Restaurants‚ now Yum! Brands‚ Inc. PepsiCo purchased Tropicana in 1998‚ and Quaker Oats in 2001. In December
Premium Pizza Hut Coca-Cola KFC
to find better ways to connect with the employees and launch new initiatives in the ever-fast changing market. Coca-Cola Enterprises (CCE) faced strong competition from other beverage companies and needed a way to work more effectively with its customers and partners. This required innovation and a new way of communicating within the corporation. In 2008‚ CCE acknowledged that the current communications platforms were no longer enabling the innovation and collaboration required to take it to the
Premium Coca-Cola Diet Coke Thums Up
summary: The case discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the late 1980s. Initially the company found it very hard to sell itself to the Indian government as the Indian economy was highly regulated. So to lure Indian government Pepsi Co made promises of working towards enrichment of the rural economy Punjab by getting involved in the agricultural activities. Pepsi Co also made several promises to make its proposal look very
Premium Coca-Cola Soft drink Marketing
stemming way before the introduction of New Coke. Coca Cola had been battling with Pepsi Cola since Pepsi’s introduction in 1903. Until just after World War II‚ Coca Cola had a commanding 60% market share1. Pepsi’s superior management decisions and marketing mix with the aging of the baby boomers enabled them to close the gap in the soft drink market segment. As the baby boomers got older and more health conscious coca cola began to lose market share. Pepsi‚ which was already the favorable product
Premium Coca-Cola Cola Pepsi
Relations 9/28/10 Background: Pepsi has been a favorite soda of millions of people for over a decade. In 1993‚ PepsiCo received the Silver Anvil Award for businesses for successfully solving a crisis that had to do with one of its products. To understand the severity of the crisis it was first facing in 1993 it is important to understand a little history of the company. It was first created in 1898 when Pepsin and Cola nuts were combined in a unique recipe. Pepsi is a brand name that is actually
Premium Pepsi Cola Pepsi Challenge
Drink Brand 27 Table 1: Sample Profile 25 Table 2: Favorite Drink 26 Table 3: Favorite Soft Drink Brand 27 Table 4: Importance of Criteria 28 Table 5: Calories Concern * Gender Crosstabulation 29 Table 6: Coke Zero Recognition 29 Table 7: Media 30 Table 8: Times Drinking Coke Zero within last week 31 Table 9: Mean and Standard Deviation from each Construct 31 Table 10: Hypothesis 1-1 32 Table 11: Hypothesis 1-2 32 Table 12: Hypothesis 1-3 33 Table 13: Hypothesis 2-1 34 Table 14: Hypothesis
Premium Coca-Cola Diet Coke Soft drink
big cities‚ such as Beijing‚ Shanghai‚ Shenzhen‚ etc. However‚ many Chinese consumers show a low level of satisfaction towards the company. This research proposal is prepared to provide guide for formal research to investigate the customer satisfaction towards Laura Arias in China. Based on the research result‚ decision can be made as to how Laura Arias can improve the customer satisfaction for better sales in China. The structure of this research proposal will strictly follow what has suggested
Premium Sampling Research
CUSTOMER PERCEPTION TOWARDS MOBILE BANKING WITH SPECIAL REFERENCE TO INDIA Purpose: The objective of this paper is to study customer perception towards mobile banking and finding important factors in India. Design/Methodology/Approach: The research methodology is largely based on extensive literature review and is based on exploratory research followed by descriptive analysis. The data collected thorough questionnaire‚ which is based on both open ended and closed ended questions. The questionnaire
Premium Mobile phone Personal digital assistant Bank
Mildenhall‚ vp global advertising strategy & creative excellence Brand DNA Founded / 1886 HQ / Atlanta‚ Georgia Employees / 146‚200 Product / Sparkling and still ready-to-drink beverages Promise / To refresh the world The ubiquity of Coke is the stuff of legend. Just last December the ColaLife charity partnered with the brand to distribute vital medication to far-flung regions of Zambia‚ such is the reach of The CocaCola Company’s network. But a global presence is not the same as
Premium Coca-Cola Diet Coke