A Case Study in Creative Approaches to Customer Satisfaction Surveys Background The Washington Suburban Sanitary Commission (the Commission or WSSC) is a bi-county agency in Maryland established to provide water supply and wastewater treatment services for approximately 1.7 million people in Montgomery and Prince George’s Counties. WSSC has a service area of almost 1‚000 square miles‚ and serves about 430‚000 accounts. Ascellon’s work on this project was guided by three critical objectives that
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OF SOCIAL AND APPLIED SCIENCES DEPARTMENT OF BUSINESS & ECONOMICS Master Research Proposal Improving Customer Service Quality in 4-5 Star Hotels in North Cyprus Student Name - Asif HUSSAIN Supervisor Prof. Dr. ERDAL TURKAN Email: asif_del04@yahoo.com Address:13‚Kucuk Medrese sokak Lefkosa 27-01-2011 1. Title: Improving customer service quality in 4-5 Star Hotels in North Cyprus 2. Background This research will focus on an additive exploration
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meeting their customers’ expectations in the area of customer satisfaction. Starbucks has to come up with an action plan to address this issue‚ considering its significant correlation and impact to sales and profitability. SITUATION ANALYSIS Company Starbucks is acclaimed for its superior value proposition in the early 1990’s by creating an experience around the consumption of coffee‚ a ‘third place’. The brand is positioned to offer the highest quality coffee‚ close customer intimacy‚ and
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Emotional Dissonance and Customer Service: An Exploratory Study Craig C. Julian ABSTRACT. In this paper‚ the broad context for the study of emotional dissonance and its importance to marketing is set out. The relevant literature on emotional dissonance‚ its antecedents and outcomes are introduced together with the knowledge gap in the literature. The conceptual framework of emotional dissonance is expanded via exploratory research using case studies in order to identify the key issues and the
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Customer Service Policy Mission Statement My customer service mission would be to go above and beyond the customer’s expectations and achieve the highest level of customer satisfaction to maximize the long-term growth and success of the company. We will provide a superior customer service experience and build a corporate culture that is focused on delivering quality customer service to maintain customer loyalty. Customer Retention/Loyalty The importance of customer retention to the organization
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CUSTOMER SATISFACTION IN INDIAN BANKING SECTOR By‚ Sushanta Chakraborty PGDM 1st year‚ SEC B Roll No. 57 INTODUCTION Business need to attract and establish a customer market and would need to retain it through satisfaction. That is the key to its business performance (Johnson et al. 2000). In order to attain this goal‚ a company should have a high satisfaction rate from its clients. The increasing competition
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quality is an approach of doing business’s that attempts to maximize the competitiveness of doing business by continual improvement of its products ‚ services people processes and environment.Tq is achieved by strategic planning‚ long term commitment‚continual improvement‚education and training‚ unity of purpose‚ fact based decision making process and customer focus. It includes activities that include everyone in the company manager and workers jointly working to improve quality in the company in a
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CHAPTER 3 VALUES‚ ATTITUDES‚ AND JOB SATISFACTION "Regardless of which studies you choose to look at‚ when American workers are asked if they are satisfied with their jobs‚ the results tend to be very similar: Between 70 and 80 percent report they’re satisfied with their jobs" (p. 61). 1 "How does one explain these findings? … Because people are likely to seek jobs that provide a good person-job fit‚ reports of high satisfaction shouldn’t be totally surprising. Second‚ based on our knowledge of
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to acknowledge the fact that business now revolves around customers (Keith‚ 1960). As a result‚ marketing becomes one of the most prominent philosophies in business. Therefore‚ to get a better understanding of today’s business‚ this essay will be discussing about three important concepts. These concepts are marketing as a business philosophy‚ the understanding of customer value‚ followed by the link between marketing and customer value. In addition‚ this essay will be using the Village “Gold
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Creating Good Customer Relationship through Effective Customer Service: A Key to Greater Profitability to Merchandising Business Excellent customer service – the daily‚ ongoing support of a company’s offerings – is critical in creating brand identity and ultimate success. Customer Service is the service provided in sustain somebody financially customer service most often includes answering questions‚ taking orders‚ dealing with transactions and relations‚ handling complaints and perhaps scheduling
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