Mountain Dew Case 1. Based on the case facts - how is Mountain Dew positioned as a brand? What was the role of creative execution/creative concepts in managing the Mountain Dew brand? • Mountain Dew used to be positioned as the hillbilly soft drink. Mountain Dew is positioned as a brand of soft drink for a person who embraces excitement‚ adventure and fun. As said by its positioning statement‚ “ To young‚ active soft-drink consumers who love adventure‚ Mountain Dew is the soft drink that gives
Premium Advertising Thought Caffeine
Module: Strategic Planning Process Lecturer: Michael Shovelin Date: 04th September 2010 Postassignment: Case example Global Forces and the European brewing industry ------------------------------------------------- This assignment is based on the case example ‘Global forces and the European brewing industry’ and relates to two questions raised in chapter 2 at the end of the case example (Johnson et al. 2008‚ p. 91) of the book ‘Exploring Corporate Strategy: Text
Premium Beer Brewing Alcoholic beverage
Case Analysis MEMO Subject: Drowling Mountain –Analysis and Strategic Recommendation Drowling Mountain non-profit Ski Resort was the popular choice among Syracuse residents‚ New York. However‚ the company has experienced loess for the past two years. Due to the fact that too many competitors with lowers prices and current state of economic recession (appendix 1)‚ in addition‚ the company is debt heavy (appendix 2) to an extent that impacting its profitability. Based on those reasons‚ the company
Premium Pricing Revenue Target market
Assignment #1: Starbucks Keeps It Brewing In Asia Sarah Bean Consumer Behavior MK510 Professor Kelly Bruning April 15‚ 2012 Abstract The following paper will discuss how Starbucks would utilize tea and instant coffee in marketing and conducting business in Asia. In this particular aspect I will discuss the culture‚ habits‚ and perceptions of tea on the Asian culture. Starbucks has the opportunity to capitalize on a top fixture
Premium Coffee
Abstract Green Mountain Coffee Roaster’s Keurig Single Brew system is dominating the U.S. market with an overwhelming market share. Analysts expect sales of single-cup brewing systems to continue to grow in the U.S. and competitors are eyeing a piece of the pie. An analysis of Keurig’s current position‚ based on Michael E. Porters 5-Forces‚ highlights a number of key areas of opportunity and risk for the company. Handled correctly‚ the Keurig product line should continue its growth‚ however‚ a
Premium Coffee Starbucks Coffee preparation
Introduction: Sushi King. Sushi King first opened their doors in 1995‚ pioneering a new era of Japanese cuisine in Malaysia with their unique ‘Kaiten Sushi’ or ‘Revolving Sushi’ with quick service restaurant concept. Offering a wide variety of sushi along with an expansive menu of other Japanese food at affordable prices in a friendly‚ cosy environment‚ Sushi King quickly gained popularity to become a favourite amongst locals and foreigners alike. From a single outlet in Kuala Lumpur‚ they have
Premium Sushi Japanese cuisine
Case Analysis: Mountain Dew‚ Selecting the New Creative section 001: due on Feb. 15 section 020: due on Feb. 20 As you can see from the ending of the case‚ Mountain Dew is trying to decide which 3 of 5 potential creative spots to develop. Additionally‚ the case describes several background features‚ such as market situations‚ Mountain Dew brand history‚ and market research. In two pages‚ you are expected to choose three out of the total five potential creative spots (Cheetah‚ Mock Opera‚ Dew
Premium Super Bowl Audience theory Audience
Men were born to live in a community. Willy-nilly‚ they have to live with the others and in their relations they often seek for the company whose interests‚ characteristics‚ tastes are similar to theirs. Therefore‚ we can judge fairly exactly a man by his contact with his friends. “A man is known by the company he keeps”‚ so runs a popular saying. In fact‚ many examples can be used to verify the above saying. Ba is a lazy student. He always neglects his study‚ wandering day in day out from casinos
Premium Friendship Interpersonal relationship Man
Drowling Mountain Resort Situation Drowling Mountain is a community resort‚ situated 45minutes away from Syracuse‚ New York‚ one of the larger cities in New York‚ with a population of 145‚170 people in 2010. Drowling Mountain was also located near some surrounding communities in Onondaga County‚ which has a population of 321‚830 people. Drowling Mountain offers snow related activities such as snowboarding and skiing‚ along with operating a full service chalet‚ which has equipment rentals
Premium Resort Piste Skiing
Analysis Mountain Dew Background : Mountain Dew was invented by the Hartman Beverage Company in Knoxville‚ Tennessee in the late 1940s. The drink became a favorite on the Eastern seaboard‚ through Kentucky‚ Tennessee‚ and eventually spread up through the Great Lakes states (skirting the big cities) and into the Northern Plains of Minnesota and the Dakotas. PepsiCo originally assigned Mountain Dew to the Ogilvy & Mather ad agency. In 1973 PepsiCo assigned the brand to BBDO‚ its agency of record
Premium Retailing Marketing Jakarta