Successful public relations campaigns no longer have to stop at billboards‚ store greeters and newspapers. In this age of social networking‚ media and technology‚ there are numerous opportunities to explore various methods of implementing effective public relations campaigns and a variety of companies have been capitalizing on these different methods. Following‚ you will see examples of employing the Internet‚ nature and a host of other methods in order to catch the eye and attention of consumers
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Muscle Milk Advertising Campaign With health and fitness being at the forefront of importance in today’s world‚ a proper diet with essential nutrients‚ vitamins and protein are critical. Part of the inconvenience of eating so healthy is the time it takes to prepare balanced‚ healthy meals. The following article will introduce the reader to a health food company named Cytosport who has an easy‚ ready to drink/eat products named Muscle Milk. The following media plan is driven by several key goals
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As I watched “The Price of Sugar”‚ it became very clear that the situation of the inhabitants of Haiti and the Dominican Republic could easily be related to the concepts of Enrique Dussel with regards to his notion of social sin. Due to the extreme poverty levels of the population of both countries‚ the people living there are easily taken advantage of and become instrumentalized by those higher in power. Furthermore‚ the powerful members of society are also able strip the dignity from these
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BUS3003 – Advertising and Promotion Management Group Project Xiaomi Advertising Campaign Executive Summary Campaign Topic Xiaomi Company Background Xiaomi is a mobile internet company dedicated to creating an all aspect user experience. Founded in 2010‚ Xiaomi has fast become one of the leading tech firms in China. The company is currently valuated at over 10 billion USD and has over 3000 employees. The “MI” in Xiaomi logo is short for Mobile Internet. But it also has other meanings‚
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THE ADVERTISING CAMPAIGN Meaning : The campaign planning is the joint effort of both the advertiser and his ad Agency. The advertiser supplies much information about the product‚ the channel of distribution‚ competition the product‚ and the firm. The agency may collect other information from the market‚ in respect of target audience etc. Advertising campaign planning simply means planning the advertising campaign. Advertising campaign planning concerns many people in the advertising agency
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Introduction For over twenty-one years‚ fuel price in Malaysia has been fluctuating ever since. Back then‚ the cost of a litre of petrol was only RM0.89. The history of fuel price increment started since the year 1990 when petrol price increased to RM1.10. Today‚ the price of a litre of RON97 is retailed at RM2.40 while RON95 at RM1.90. Malaysia government is subsidizing fuel pump at around 40 sen per litre and had already spent up to RM56 billion by giving gasoline‚ diesel and gas subsidies each
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with advertisement. The commercial advertising is everywhere in our life. Advertising adopts a variety of appeals to cause customers’ cognition for the brand such as emotional appeals. (Vestergaard&Schroder‚ 1985) Therefore‚ excellent advertising campaigns will deeply strong the influence of product or brand in consumer’s mind. Finally‚ it can increase the sales of product and take the expected market share. In this essay‚ it will develop an advertising campaign for McDonald’s. In the first part
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Here are eight steps you can follow to keep your advertising campaign on track and successful: Market research: Before you even start thinking about where you might want to place an ad or even what it could look like‚ it’s important to do at least some basic research. Even if you aren’t in a position to bring in an expensive research firm‚ you can ask your current customers questions about why they come back to you‚ as well as taking a close look at your target demographic’s needs and interests
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McDo launches TVC ’Kuya’‚ gaining positive feedback from audience MANILA‚ JULY 22‚ 2013 - Adding up to their list of notable McDonald campaigns‚ Leo Burnett Manila produced another heartwarming television commercial for McDonald Philippines‚ with the airing of ’Kuya’ (older brother) earlier this week. The TVC campaign ’Kuya’ showcased a young guy who treats his older brother‚ who has a down syndrome‚ with Mc Donald’s Breakfast McSaver Meals while having chat about their crushes. "We wanted
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Developing an Advertising Campaign Checkpoint Tara Bertram MKT/230 December 18‚ 2013 Antonio Darosa Developing an Advertising Campaign Checkpoint An advertising campaign is a series of advertised messages that employ a common theme‚ which develops the integrated marketing communications. When developing an advertising campaign‚ it is necessary to come up with a campaign theme. A theme will help develop the tone for the individual advertisements and other selected forms of marketing that might
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