Running head: DELL COMPUTER CORPORATION Improving the Dell Computer Corporation Heather Mueller Corporate Communications Section One Improving the Dell Computer Corporation The key issues presented in the “Dell Computer Corporation” case study is that Dell needs to align its’ identity with its’ image‚ and stop relying heavily on technology (Dell Case Study P. 58). Increased dependence on technology‚ along with a gap between image and identity‚ can cause complications
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Dell Computers Issue Identified in the Scenario that is also Facing the Company When Michael Dell started Dell Computer in 1984‚ he believed that by selling personal computer systems directly to customers‚ his company could better understand customers’ needs and provide the most effective computing solutions to meet those needs. During that period‚ competing computer makers experienced poor supply-chain management strategies that usually involved assembling in advance and sending to distribution
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retailers but price still remains a major factor in affecting consumer buying decisions. In addition‚ it is the most flexible of those components. The ability of price to affect consumer decision and its flexibility makes pricing strategies important in meeting Dell’s objectives in a competitive environment. The main objective of Dell is to produce the low price and profitable notebook for the customer. For Dell Company‚ all the prices that they sell are posed to the internet and they usually
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Strategic Management Perspective Maris G. Martinsons Dell Computer is arguably the most successful business among those established within the last twenty years (Microsoft just misses qualifying under this timeframe). As I have stated recently in different venues‚ I believe that this company provides a classic example of how the principles of strategic management have been used to translate an innovative vision into a successful and sustainable enterprise. Dell Computer has also realized tremendous benefits
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Richard Shim‚ Analyst‚ IDC "The old Dell was phenomenal at balancing growth and profitability. The new Dell appears to be still having to struggle" Rob Cihra‚ Analyst‚ Caris & Co. "Businesses are spending with a lot more conviction at this point in the year than they were at this point in time last year‚ We feel like we’ve been chasing demand‚ and we’re feeling like we are starting to get out in front." Michael Dell‚ CEO‚ Dell Inc. Introduction On February 18th 2010
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Grande do Sul and Minas Geraias 4 VI. Decision criteria 5 VII. Alternative courses of action 6 VIII. Conclusion and Recommendation 7 I. Time context The year 1999 will be used as the base year for Dell Computer Corporation to resolve the challenges they are facing. II. Point of View The point of view of Mr. Keith Maxwell‚ Senior Vice President for Worldwide Operation of Dell Computer Corporation will be used in the study since his decision would be the basis for the first location
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DELL LOGISTICS NETWORK: DELL LOGISTICS NETWORK Dell’s new and improved design for a channel distribution model: Order processing Pre-production Accessories ready Configuration Test Boxing Distribution preparations Shiping (transportation) TRANSPORTATION SYSTEM DESIGN: TRANSPORTATION SYSTEM DESIGN Optimize inbound and outbound transportation networks Collaborate with the best logistics and transportation providers Mode of transportation – By Ship By Rail By Air “GREEN” INITIATIVES Transport
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From: XXXXX To: XXXXX Subject: Ford Motor Company vs. Dell Computer Corp: Supply Chain Strategy Date: March 17‚ 2007 Summary: As per our meeting earlier this week‚ here is the information you requested regarding the supply chain strategy of the Ford Motor Company. I have also included a quick comparison to the strategy used by Dell Computers in attaining my final recommendation. Ford ’s Dilemma: The director of supply chain systems at Ford has two options to consider before implementing
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The role of company policy to support diamonds and creates competitive advantages 1. Create pressure for innovation: Investing in human resources is the foundation of every successful economic process‚ and the true supporter of achievement corporate strategic goals. Innovation is the production of new ideas different from what exists in the environment surrounding business. Innovation management is risk-taking in adopting new ideas and solutions for traditional thinking. The area of innovating thinking
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Rackable Systems (SGI) was founded in 1999 as a specialist server company. At that time‚ all the other server making companies used the latest and best high technology chips or software which they bought from ADM or Microsoft to complete their own servers‚ and then they can provide customers services. SGI wanted to find a new way that they could enter the market without competition‚ and based on its unique server which meet customer needs better than its competitors and offer customers maximum flexibility
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