APPLE INC. INTRODUCTION: Apple Inc. with its headquarters in Cupertino‚ California is an American multinational corporation which manufactures designs and sells personal computers‚ electronics‚ online services‚ computer software‚ cellular phones‚ portable music players‚ watches and variety of other related things including applications. Apple Inc is mainly famous for its hardware products which includes its smart phone ‘iPhone’‚ Apple TV‚ its portable music player ‘iPod’‚ its line of computers ‘Mac’
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Direct from Dell-Strategies that Revolutionized an Industry 1. a. In a span of 20 years‚ from 1984‚ Michael Dell became the leader of one of the most profitable and innovative organizations in the world. The meteoric rise of Dell Computers Corporation was largely a result of some innovative strategies and perspectives and reveals a new model for doing business in the information age. Discuss the major mistakes made during this period and the resulting lessons learnt by Dell. First mistake‚ though
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SWOT Analysis of Dell Computers Strengths‚ Weaknesses‚ Opportunities and Threats Analysis Dell Computers relies on its Direct Method to sell its products. This model is not perfect.. Addressing its flaws is key to maintaining Dell ’s competitive edge. Dell Computer Corporation started in 1984 by Michael Dell with this very simple premise as its basic foundation: that personal computers could be built and sold directly to customers and by doing this‚ Dell could address their specific needs
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Data Analysis: 4 Business Strategy of Apple inc. 4 Operating System of the Company 5 Economic growth of Apple Inc. 6 Unit Sales of iPhone in 2011-2012 : 7 Apple computer company statistics: 8 Total annual revenue: 9 Total financial asset: 10 Sales of Share: 10 Revenue Contribution from the Divisions of Apple Inc: 11 Impact of Apple Inc in Home country and Host Country 12 Retail Store visitors of Apple Inc: 13 The Marketing System of Apple Inc 14 A. The company’s market and market orientation:
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direct business model is one in which a company bypasses the dealers in the supply chain and supply directly to the customers. The company following a direct business model treats suppliers and service providers as if they are inside the company. Dell uses this Direct Business Model very efficiently. It buy passes the dealers in the supply chain building each to order. It uses technology to blur the traditional boundaries between users‚ suppliers‚ manufacturers. This model is named virtual Integration
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1.Straightforward. Unique. Powerful. Dell has based its success on a simple concept: maximizing their understanding of our customers’ needs‚ and then fulfilling them with superb value; high-quality‚ relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use. Their continuously evolving strategy combines a revolutionary direct customer model with new distribution channels to reach more consumers and small businesses. So that their
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made contributions to the field are Michael Dell and Andy Grove. Michael Dell is the founder and CEO of Dell Computers. Andy Grove the former CEO and cofounder of Intel. How these two men got started in their perspective fields and the obstacles they have overcame to make their companies on the Fortune 500 list. We will compare their styles‚ changes they made‚ and how they kept their companies on top of their perspective fields. Michael Dell started his computer company in college dorm
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Blue Mountain Spring Water‚ Inc. Blue Mountain Spring Water Marketing Plan Executive Summary This three year marketing plan has been developed to show where our company is heading and how we are going to get there. For us to reach these goals we had to obtain a loan to expand our facility to accommodate the additional machinery and storage that will be needed. We have been in business for the past five years and have showed a significant profit each year. The next coming three years will
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Drama Assessment – Commedia dell’Arte This term during our drama lessons we have been exploring and learning about Commedia dell’Arte‚ a comical and slapstick style of theatre that first became popular in Italy during the 16th century. I had never heard of Commedia before we began studying it in class‚ so my first impressions were that it was extremely over the top and exaggerated! At the start of the topic I didn’t think that I would enjoy it very much as‚ because of the use of stock characters
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Week Six Case Analysis: Dell Direct and Not-So-Direct MRKT 5000 Online Course Julia Huelsmann Dell Direct and Not-So-Direct Case Summary: When the Texas-based Dell computer company started in 1984‚ its creator Michael Dell was interested in having a completely different distribution approach from his competitors. In order to keep costs low‚ minimize inventory costs and cater to customer needs‚ Dell sold directly to customers. By 1997‚ Dell’s distribution model was working extremely
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