opportunities‚ and defending against the threats to its well being. The SWOT analysis for Dell is summarized below. Strengths Direct to customer business model. Uses latest technology. Dell is the market leader in personal computers. For the last couple of years it has held its position as market leader (it took it from rivals Hewlett-Packard). Dell’s brand is one of the best known in the world. Dell has a remarkably low operating cost relative to revenue because it cuts out the retailer
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marketing opporunities & MARKETING MIX ASSIGNMENT LENOVO VS DELL BRANDS: Lenovo：The company was founded in 1984 by a group of eleven engineers‚ headed by Liu Chuanzhi‚ in Beijing. This company had become the biggest PC manufacturer of domestic and distributed third party products through its wholesale business. Today，these two companies lenovo and IBM are united under the Lenovo name. With Lenovo’s landmark acquisition of IBM’s Personal
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COST LEADERSHIP STRATEGY Dell Computers have been the industry leader with there cost-leadership strategy. They strive to provide technology and support at a lower unit cost than their competitors. They are a direct model company. Their unique relationship with customers gives Dell the opportunity to know exactly what their customers want and offer products that their customers need. They have a strong focus on being a "market taker" rather than a "market maker". Capitalizing on their ability
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Implementation at Dell Computer 1. Why has Dell moved to different kinds of organizational structures over time? Answer: Dell needs to move to different kinds of organizational structures over time in order to change and adjust the business itself to fit with a change in environment. In 1984‚ Dell did the business alone but the demand was coming a lot. To serve the huge demand‚ Dell needed to hire more employees and assign a tons of work to each person. When the business is bigger and bigger‚ Dell alone cannot
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SWOT of Dell Strengths Dell Company has always been the largest PC maker and one of the best known and renowned computer brands in the world. For the last couple of years it has strongly held its position as a market leader. It was also known by its direct relation with the costumer by cutting out retailer and supplies directly to the costumers which approached to them loyal consumers. Weaknesses The company has such a huge range of products and components from many
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Dell SWOT Analysis Strength: one of the best known brands in the world first PC maker to offer next-day‚ on site product service direct to customer business model‚ without distribution retailers uses the latest technology low operating cost because of cutting out retailers and supplies directly to customers each system is built to order to meet each customer’s demands and specifications not a manufacture‚ parts are made by suppliers‚ Dell assembles with relatively cheap
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cooperation among departments becomes crucial and it is necessary to manage processes across the organization to promote cooperation swiftly. Taking Dell as a case study‚ this paper focuses on the operational methods and strategies both inside and outside the corporation and how they are managed under the competitive environment in the IT era. The choice of Dell stems from the fact that it provides an appropriate case of how the management of operational processes across the organization‚ utilizing IT effectively
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Part 4. Is Dell a merchandiser or a manufacturer? Dell Inc. is both‚ a merchandiser and a manufacturer. The company emphasizes its business model on delivering a quality product to fit customers’ needs‚ in the process Dell may create custom-made products from a variety of suppliers and merchandise them as a finished product directly to a customer. On a different scenario Dell may manufacture a product itself and them merchandise or distribute it within its chain of subsidiaries. What information
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Porters Five Forces – Competitor Analysis Michael Porter’s five forces model is used to explore the competitive environment in which a product or company operates. In this case it will explore the competitive environment of Dell and the Tab Streak. The Five Forces Analysis looks at five key areas: | New Entrants | | Suppliers | Industry competitors and extent of rivalry | Buyers | | Substitutes | | Threat of New Entrants The computer industry is a highly competitive one with
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www.dell.com Dell’s Higher Standard To the Global Dell Team: Dell’s success is built on a foundation of personal and professional integrity. We hold ourselves to standards of ethical behavior that go well beyond legal minimums. We never compromise these standards and we will never ask any member of the Dell team to do so either. We owe this to our customers‚ suppliers‚ shareholders and other stakeholders. And we owe it to ourselves because success without integrity is essentially meaningless
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