2010 International Conference on Economics‚ Business and Management IPEDR vol.2 (2011) © (2011) IAC S IT Press‚ Manila‚ Philippines Business Strategies for the Indian Cement Industry A Business Intelligence and Analytical Perspective for the 21st Century Roshan Shankar Division of Computer Engineering Netaji Subhas Institute of Technology‚ University of Delhi New Delhi roshankar@gmail.com Udit Agarwal Division of Instrumentation and Control Engineering Netaji Subhas Institute of Technology
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Clark Faucet Company case study on culture BACKGROUND By 1999‚ Clark Faucet Company had grown into the third largest supplier of faucets for both commercial and home use. Competition was fierce. Consumers would evaluate faucets on artistic design and quality. Each faucet had to be available in at least twenty-five different colors. Commercial buyers seemed more interested in the cost than the average consumer‚ who viewed the faucet as an object of art‚ irrespective of price. Clark Faucet Company
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when that company was spunoff from PepsiCo.KFC primarily sells chicken in form of pieces‚ wraps‚salads and sandwiches. While its primary focus is friedchicken‚ KFC also offers a line of roasted chickenproducts‚ side dishes and desserts. The marketing mix is generally acceptedas the use and specification of the ’four Ps ’describing the strategic position of aproduct in the marketplace.ProductPricePlacePromotion Product Anything that can be offered to a market tosatisfy a want or need.KFC
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Virgin Atlantic’s Marketing Approach Introduction Britain’s the second largest carrier service. Its huge popularity has ensured its success worldwide. This success is also due to a strategic plan implemented buy Virgin Atlantic. This presentation will attempt to point out some of these key strategies Isolating Its Target Market The airline decided early on that its target market would be business men and leisure travelers. By catering solely to this target‚ virgin created a niche market for
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ANIRUDH TAKKAR +91-9739064381 anirudht808@gmail.com CAREER OBJECTIVE | My short-term objective is to get an entry level management position in a good company which challenges me intellectually so as to allow me to hone and use my learned marketing skills. A reasonable level of autonomy in the job will be welcome so that I can make use of my passion for innovation. My medium-term objective is to be on the Board of Directors of a medium or large enterprise and use my gained experience for
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Assessment 1 Introduction PUMA is a major German multinational company that produces athletic shoes‚ fuma SE‚ officially branded as PUMA is a major German multinational company that produces athletic shoes‚ footwear‚ and other sportswear headquartered in Herzogenaurach‚ Bavaria‚ Germany. The company was formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. The relationship between the two brothers deteriorated until the two agreed to split in 1948‚ forming two separate entities
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of Apple’s products are high quality‚ innovative and modern. The packaging of Apple products are as much important as the actual technologies themselves. Attention the to the fit and finish of the box or packaging is a major part of Apple’s marketing strategy. A great deal of energy is invested in ensuring that every part of their products looks eye-catching‚ from the sleek hardware to the large photos on the box. The packaging is also an essential element to protect the products and package
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ROHL FAUCETS REVIEWS Rohl faucets are functional‚ reliable and have straight up satisfying visual appearance. The Rohl kitchen and Rohl bathroom faucets embody the essence of French design. These faucets give your home kitchen a whole new look‚ and they bring the touch of elegance that a lot of homeowners crave. The design of these faucets pairs straight lines with the most subtle and gentle curves‚ to give you all the details that you need in terms of beauty. These faucets are made from the most
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Burger King‚ often abbreviated as BK‚ is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County‚ Florida‚ United States. Burger King Holdings is the parent company of Burger King; in the United States it operates under the Burger King Brands title while internationally it operates under the Burger King Corporation banner. The company began as a Jacksonville‚ Florida-based restaurant chain in 1953. Originally called Insta-Burger King. After the company
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VERO MODA Shreya Ghosh Fashion Communication Fashion Marketing and Retailing VERO MODA was one of the first brands to launch within the Bestseller family. Today VERO MODA is one of the largest brands in the company. The vision of the brand was to fulfill a need for good quality‚ on-trend clothing at affordable prices. VERO MODA is the brand of choice for the fashion-conscious‚ independent young woman who wants to dress well and pay less. Today‚ VERO MODA has more than 1‚000 stores in
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