10/Oct/2012 Author: Bin Liu | ID #: U1037223 | Assignment # 2 | A Completed Analysis of Marketing Plan for Pepsi New Zealand | Executive Summary This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its “second leader” position in the soft drink market in New Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular‚ the internal analysis focuses on the power of suppliers‚ buyers‚ new entrants‚ and product substitutes
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In favour of Pepsi: 1st advert: Coke vs Pepsi Two delivery drivers for Pepsi and coke are sat at a diner and ask for a Pepsi and coke‚ they are both working late to make some extra money and have a joke and laugh together after liking a song that was playing‚ they offer each other their drinks but when the coca cola driver drinks the Pepsi he has a drink but doesn’t give it back‚ the camera shows the outside of the diner and shows windows smashing‚ they’re having a fight or disagreement. I didn’t
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QUESTION 1 a) Seasonal demand can be consumer interest in purchasing particular products only during a specific period within the calendar year. For example‚ Christmas trees‚ most fruits‚ school books and uniforms‚ TVs‚ cards and tourism sector among others are subject to seasonal demand. There are certain problems that are associated with this kind of seasonal demand they include; Over stocking is one of the problems of this kind of demand. Seasonal demand poses problems for businesses because
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Compare and Contrast I have decided to compare and contrast the Coke a Cola and Pepsi Cola websites. I found that these two companies have been fighting to bring customers to their side since the birth of the two companies. If you ask anyone who drinks soda‚ they have a favorite‚ wether it being Coke or Pepsi. A major factor in getting a customer to buy your product is marketing. If a company appears to the public as an inviting company‚ people will flock to them. This is especially important in
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Industry Forecasting For the purpose of this assignment‚ we will review Apple Inc.‚ a technology based company that has extended beyond computers and provides a number of different device options for their consumers. The devices offered by Apple range from computers to cell phones‚ and reflect the technological advances that have taken place over the past decade. A PESTEL Analysis of Apple‚ Inc. would be important in order to identify information pertinent to the marketing campaign of the company
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Forecasting HSM 260 07/19/2013 Forecasting Exercise 9.1 In the text‚ exercise 9.1 provides data for Palmdale Human Services. In this exercise it asks for the 20X5 figures using several forecasting models. The process of find 20X5 will include the use of moving averages‚ weighted moving averages‚ and exponential smoothing. The Palmdale Human Services personal expenses for the past four years are represented in the following data: Fiscal Year | Expense | 20X1 | $5‚250‚000 | 20X2 | $5‚500
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wo of the largest and most profitable corporations in the United States are the Atlanta‚ Georgia based Coca-Cola Company and the New York based Pepsi Cola Company. While both are called "colas" they both attempt to address the same target tastes but from different approaches. Coke was the first on market with what is still a "secret" formula and Pepsi followed with a similar (not exact) taste. Since taste is very much a factor of your personal likes‚ either or neither may appeal to you or seem sweeter
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8 7 9 12 14 15 a) Develop a 3-year moving average to forecast registration from year 4 to year 12. b) Estimate demands again for years 4 to 12 with a weighted moving average in which registration in the most recent year are given a weight of 2 and registration in the other 2 years are given a weight of 1. c) Graph the original data and the two forecasts. Which of the two forecasting methods seems better? 10. City Government has collected the following data on annual sales tax collections and new
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Valuation ………………… 17 b. Discounted Cash Flows ………………… 17 c. Consolidated Cash flows ………………… 18 d. Test of Merger Performance ………………… 19 e. Evaluation and Prognosis ………………… 19 5. References ………………… 22 Pepsi and Quaker merger analysis Introduction: This case talks about the latest trend of mergers and acquisitions and the ensuing fallout. The concern here is about the $14 billion merger of PepsiCo and Quaker Oats. After a long delay with regards
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COMPANY CASE BRITIVIC : CREATING A BRAND FLAVOUR Selected britvic brand : Questions for discussion: 1. core benefit of pepsi : A drink for refreshment without alcohol. Actual product of pepsi: • brand name: pepsi • quality level: excellent • design n packaging: regular (275ml)‚ disposable (500ml)‚ can (300ml)‚ regular (1 liter)‚ disposable (1.5 liter)‚ jumbo (2.5liter). • features : black colour with
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