coke vs pepsi
wo of the largest and most profitable corporations in the United States are the Atlanta, Georgia based Coca-Cola Company and the New York based Pepsi Cola Company. While both are called "colas" they both attempt to address the same target tastes but from different approaches. Coke was the first on market with what is still a "secret" formula and Pepsi followed with a similar (not exact) taste. Since taste is very much a factor of your personal likes, either or neither may appeal to you or seem sweeter (Inforefuge.com. 2011). This paper will discuss the similarities and differences in the processes used by Coca-Cola and PepsiCo for place, price, and promotion.
Place and Price
The marketing exposure of PepsiCo and Coca-Cola is everywhere ranging from commercials, billboards, and mail advertisements all over the world. Although they target the same markets, they both use different approaches to their marketing strategies. This is evident when comparing the two companies’ websites. When browsing the Coca-Cola website you will experience a more conservative style; there is not a variety of colors besides the traditional “Coca-Cola red” in which, most their products are packaged and advertised. It is the complete opposite for PepsiCo, as their website flashes promotions for free music downloads and reminds browsers that they are the official drink sponsor of the NFL. After browsing the websites and comparing the two, you will come to understand that Coca-Cola has more of an International approach to marketing, whereas PepsiCo caters to more of the American...
coca
The Coca Cola corporation is a beverage company and is defined to be the most well known trade mark in the world, and it is justly so. The Company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages, but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports
Place and Price
The marketing exposure of PepsiCo and Coca-Cola is everywhere ranging from commercials, billboards, and mail advertisements all over the world. Although they target the same markets, they both use different approaches to their marketing strategies. This is evident when comparing the two companies’ websites. When browsing the Coca-Cola website you will experience a more conservative style; there is not a variety of colors besides the traditional “Coca-Cola red” in which, most their products are packaged and advertised. It is the complete opposite for PepsiCo, as their website flashes promotions for free music downloads and reminds browsers that they are the official drink sponsor of the NFL. After browsing the websites and comparing the two, you will come to understand that Coca-Cola has more of an International approach to marketing, whereas PepsiCo caters to more of the American...
coca
The Coca Cola corporation is a beverage company and is defined to be the most well known trade mark in the world, and it is justly so. The Company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages, but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports