it that is relevant to the topic. Audience demographics – demographic makeup refers to the social characteristics of the audience. Analysis by social categories (example: gender‚ age‚ religion) can reveal beliefs and orientations that audience members are likely to share and that are likely to affect how they will respond to a particular topic‚ an approach to that topic‚ and a particular speaking style. Audience Psychographics – audience psychographics seek to determine what kinds of attitudes‚
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and Target Market The fitness industry in the United States has grown greatly as more individuals are exposed to healthy living as a lifestyle. Rather than simply attracting athletes‚ fitness facilities are recognizable service providers to all demographics. As a result‚ the job outlook for personal trainers and exercise instructors is good. According to the “Bureau of Labor Statistics” (2014) website‚ “employees of fitness trainers and instructors is projected to grow 13 percent from 2012 to 2022
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Before the company can open‚ a new business must choose what market they want to reach and the best way to reach them. The company must also determine the psychographic and behavioral characteristics of each market the company is trying to reach. The following is information on how Walmart Corporation chooses their geographic‚ demographic‚ psychographic‚ and behavioral segments when the company places a new store in a specific neighborhood. Walmart History The first Walmart store was established in
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Geographic * Demographic * Psychographic * Behavioralistic 1. Geographic Segmentation The following are some examples of geographic variables often used in segmentation. Region: by continent‚ country‚ state‚ or even neighborhood Size of metropolitan area: segmented according to size of population Population density: often classified as urban‚ suburban‚ or rural Climate: according to weather patterns common to certain geographic regions 2. Demographic Segmentation Some demographic segmentation
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really thankful to them. Secondly I would also like to thank my parents and friends who helped me a lot in finishing this project within the limited time. Methodology The methodology used in this project for my product reference is demographic and psychographic‚ the segmentation was done by myself the information on the meaning were from the internet. A thorough understanding was done and then the product was segmented.Index Srno. Topic 1 INTRODUCTION OF MARKET SEGMENTATION 2 BASIS OF
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1. Demographics and Psychographics for the Bajaj-Renault-Nissan low cost car To map the consumer profile and exact segmentation‚ Demographic and Psychographic characteristics have to be considered: (for the Bajaj-Renault-Nissan low cost car) Demographic characteristics are as follows: Gender: The car is for the family‚ so gender is immaterial here. But generally‚ the male person of the house
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nature. provide volunteer services to tourists who want to experience themselves manage and build your home or place of natural tourism at Bamboo Village. Demographic highlight the concept of the natural environment to attract local and foreign tourists. natural environment and unique place to attract film production to the shooting Psychographic Marketing Channel for Bamboo Village‚ Hulu Langat. facebook youtube mouth to mouth blog Geographic Geographic segmentation involves segmenting the
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Segmentation We believe that the marketing segmentation of Lee Kum Kee’s soy sauce is a mixture of demographic‚ psychographic and benefit segmentation. Since customer’s buying motives comes from their own habit and their own lifestyle before they consume soy sauce as they will use the same brand or the same soy sauce when they find that soy sauce is what they want and they need. Demographic segmentation consists of dividing the market into groups based on variables such as age‚ gender family
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DEFINITION OF MARKETING MARKETING is a comprehensive term and it includes all resources and set of activities necessary to direct and facilitate the flow of goods and services from the producer to the consumer. Marketing is providing the right goods and services to the right people‚ at the right place‚ at the right time and at the right price with the right communication and promotion. It is not just about symbols and brands. It is about how we choose the products and services we want to buy.
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measurability of its effective size‚ (3) its accessibility through promotional efforts‚ and (4) its appropriateness to the policies and resources of the company. The four basic market segmentation-strategies are based on (a) behavioral (b) demographic‚ (c) psychographic‚ and (d) geographical differences. Geographic segmentation: Where? A market can be divided according to where consumers are located. On a trip abroad you might have noticed that people enjoy more outdoor activities than back home
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