Variables Marketing segmentation is a process of dividing a market into a meaningful relatively similar and identifiable segment of groups. There are three basic market segmentation which are geographic segmentation‚ demographic segmentation and Physiographic segmentation. Geographic Variable Geographic segmentation is segment the market by region of the country‚ market size and market density. Secret Recipe opened all over the world such as Singapore‚ Indonesia‚ Thailand‚ Philippines‚ Brunei
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DEFINITION OF MARKETING MARKETING is a comprehensive term and it includes all resources and set of activities necessary to direct and facilitate the flow of goods and services from the producer to the consumer. Marketing is providing the right goods and services to the right people‚ at the right place‚ at the right time and at the right price with the right communication and promotion. It is not just about symbols and brands. It is about how we choose the products and services we want to buy.
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really thankful to them. Secondly I would also like to thank my parents and friends who helped me a lot in finishing this project within the limited time. Methodology The methodology used in this project for my product reference is demographic and psychographic‚ the segmentation was done by myself the information on the meaning were from the internet. A thorough understanding was done and then the product was segmented.Index Srno. Topic 1 INTRODUCTION OF MARKET SEGMENTATION 2 BASIS OF
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size‚ (3) its accessibility through promotional efforts‚ and (4) its appropriateness to the policies and resources of the company. The four basic market segmentation-strategies are based on (a) behavioral (b) demographic‚ (c) psychographic‚ and (d) geographical differences. Geographic segmentation: Where? A market can be divided according to where consumers are located. On a trip abroad you might have noticed that people enjoy more outdoor activities than back home. You could also be surprised
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close to non-vegetarians and mostly Muslim populated areas. Segmentation Geographic segmentation KFC has outlets around the world and sells its products accordance with geographic needs of the customers. KFC is focusing how geographically its customers require different products in India. The chicken is the main selling product in North India‚ and the Veg. items sell more than the chicken in the South India. Demographic Segmentation The market is divided into groups based on an age‚ gender‚ household
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market intervention in a cost-effective manner. * It is useful in deciding on the marketing mix. Methods for segmenting consumer markets Geographic segmentation Marketers may segment according to geographic criteria—nations‚ states‚ regions‚ countries‚ cities‚ neighborhoods‚ or postal codes. The geo-cluster approach combines demographic data with geographic data to create a more accurate or specific profile.[1] With respect to region‚ in rainy regions merchants can sell things like raincoats‚ umbrellas
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evaluation‚ purchase‚ post purchase: role of marketing in these 1. Geographic: dividing market into different geographical units Groups: nations‚ regions‚ states‚ municipalities‚ cities‚ neighbourhoods Eg customizing hotels and rooms to suit the location (beach vs city) 2. Demographic: dividing the market into groups based on demographic variables *consumer needs‚ wants and usage rates often vary closely with demographic variables Groups: age and life-cycle stage‚ gender‚ income‚ family size
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segmentation: Demography‚ Geographic‚ Psychographics and Behavior (Chee‚ D.‚ 2012) PepsiCo a large corporation‚ have subsidiaries in worldwide so PepsiCo will not want just to have a scale or a certain area. Furthermore Vietnam is a tropical country: “Geographical location has defined the basic characteristics of Vietnam natural is monsoon humid tropical nature” (http://www.ebook.edu.vn‚ accessed 2012) so north or south has hot summers plus product is beverage. Therefore‚ geographic segmentation is not
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In the Marketing Segmenting there are four kind of segmentation‚ they are Behavioral Segmentation‚ Demographic Segmentation‚ Psychographic Segmentation‚ and Geographic Segmentation. Behavioral Segmentation is the most powerful type of segmentation because it uses actual consumer behaviour or product usage to make distinctions among market segment (Farrell & Hartline‚ 2005). Demographic Segmentation consists of dividing the market into group based on variable such as age‚ gender‚ family
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dissimilarities across segments. Geographic segmentation is used when a product satisfies a customer’s want or need that is specific to a region. Tesla can use a geographic segmentation because gas prices vary by region and Tesla can focus its marketing to those consumers that live in areas with high has prices. For example‚ Tesla can market to Europe because most European countries have high gas prices and green-friendly governments and policies. With the use of geographic segmentation‚ Tesla can rule
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