and abroad. Although formulation of the Truman Doctrine‚ Marshall Plan‚ and the Berlin Airlift suggested that the United States had a particular concern with the spread of communism in Europe‚ America’s policy of containment extended to Asia as well. Indeed‚ Asia proved to be the site of the first major battle waged in the name of containment: the Korean War. In 1950 the Korea Peninsula was divided between a Soviet-backed
Premium World War II Cold War United States
wants to match the growth of his budget airline with discount hotels‚ mobile phones and financial services. Tune Group‚ the closely held parent company of Fernandes and business partner Kamarudin Meranun‚ may sell stock in some of the units by the end of next year‚ Fernandes said. Initial public offerings are also planned for AirAsia’s Indonesian budget arm and long-haul unit AirAsia X Sdn.‚ he said. AirAsia is the world’s fastest-growing traded airline by sales in the past five years‚ according
Premium Tune Ventures Chief executive officer
AND BUSINESS APPLICATION MARKETING PLAN FOR MALAYSIAN AIRLINE SYSTEM BERHAD Prepared For : Datuk Mohamed Nor Yusof Prepared By : Amit Sharma and Prashant Thukur Report Date : 15th Dec 2003 CONTENTS 1.Executive Summary 2.Introduction 3.Situational analysis 4.Objective *Short Term ( 1 year) *Long Term ( 3 year) 5.Strategy 6.Tactics 7.Action Plan 8.Controls 9.Contribution of eMarketing 1.0 Executive summary In Malaysian airlines marketing plan‚ we have highlighted its key areas by examining
Premium Malaysia Airlines Singapore Airlines Airline
A successful example of a Malaysian no frills airline is Air Asia. Revolutionized and Reinvented by Tony Fernandez in 2001. It is based on the low-cost‚ no-frills model of the US carrier Southwest. The concept of Air Asia is based on the belief that demands for short-haul air transport is price flexible. That means‚ if prices for flights are being reduced‚ more people will fly. Traditionally‚ airline concepts are based on the assumption that airline traffic grows in line with the economy and that
Premium Airline Low-cost carrier
eBay: Expanding into Asia On September 3‚ 1995‚ Pierre Omidyar founded eBay in San Jose‚ California. Pierre and his wife‚ Pamela Wesley‚ had a vision that included creating a marketplace online where people could share the same interests. This vision also included a format that could create a fair and open meeting ground where prices were determined purely by the market. The site was based on five main values: people are basically good; everyone has something to contribute; an honest‚ open
Premium
Why did I hate my job so intently? Why was I so easily able to avoid the chain in America‚ its home country‚ but succumbed to the pressure 8‚000 miles away in a foreign land? Globalization‚ as represented through the entry of McDonald’s into East Asia‚ is a series of cultural ‘give and take’‚ as businesses change to local preferences and consumers adapt to the various new disciplines of foreign enterprises. This combats the idea of American imperialism‚ as the new product formed from this ‘give
Free Culture
done so as to facilitate a direct comparison between the generic elements where AirAsia has been founded in. The report then would delve into an internal analysis whereby the Porter’s 5 Forces would reiterate the direct forces that would affect the Airline Industry and subsequently‚ AirAsia itself. The capabilities and core competencies of the firm would be explained in greater detail towards the latter part of the report before a series of analysis would be done to segregate the more influential ones
Premium Low-cost carrier Airline Southwest Airlines
INSTRUMENTS OF SOUTHERN ASIAN COUNTRY A. LAOS 1.[pic] The khene (/ˈkɛn/; also spelled "khaen"‚ "kaen" and "khen"; Lao: ແຄນ; Thai: แคน‚ RTGS: khaen‚ pronounced [kʰɛ̄ːn]; Vietnamese: khèn; Khmer: គែន) is a mouth organ of Lao origin whose pipes‚ which are usually made of bamboo‚ are connected with a small‚ hollowed-out hardwood reservoir into which air is blown‚ creating a sound similar to that of the violin. This is classified as Aerophone. 2.[pic] The đàn bầu (pronounced [ɗǎn ɓə̌w]; ")
Premium Cambodia Thailand Southeast Asia
Japan’s attitude toward foreign domination changed drastically over the years. Since the early 1600s‚ during the reign of the Tokugawa dynasty‚ the shogun made every effort possible to enforce a rigid isolation policy. He closed all ports except for one to foreigners. Anyone who left the country or allowed foreigners in were sentenced to death. However‚ by the mid-1800s‚ Japan began to reconsider their seclusion from the rest of the world. In 1850‚ Commodore Matthew Perry arrived in Japan‚ accompanied
Premium Japan World War II
Singapore airlines (SQ) are one of the best and most famous airlines in the world with great service and great airplane with airbus and superbus. Singapore airlines began in 1947 with Malaysia airways. On 16 September 1963‚ the Federation of Malaysia was born and the Airline became known as Malaysian Airways. In May 1966‚ it became Malaysia-Singapore Airlines. In 1972‚ Malaysia-Singapore Airlines split up to become two entities - Singapore Airlines and Malaysian Airline System. That change was used
Premium Singapore Airlines Qantas