MKTG101 Marketing Professor CHUNG Seh-Woong Case Write-up Mountain Man Brewing Company: Bringing the Brand to Light Done By: Dickson LAI Jia Hao LIM Yi Jun Greena NG Xin Yi Selena SHEN Liqing HAN Chuin Chi Zac Douglas XU Peiwen G7 20 February 2013 Table of Contents 1. Introduction Due to a shift in psychographics and demographics‚ Mountain Man Brewing Company (MMBC) is currently facing declining sales of its flagship product - Mountain Man Lager‚ a premium beer
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strategies for marketing the product in the US are also analyzed. | | Issues: • History of hybrid vehicles. • Working and usefulness of hybrid vehicles. • The growing need for clean and green cars in the 21st century. • The system Toyota put in place for the manufacture of the original Prius. • The technology and other aspects and features of the original Prius and its subsequent versions. • Toyota’s marketing strategies in the US. • The role of buzz marketing in the marketing of new and innovative
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the years‚ the Marikina shoes has been only concentrated on the local market‚ centrally it is distributed in the Greater Manila Area‚ since by geography it is the nearest market. The Marikina Shoes though patronized by many Filipinos remain to earn only a very meager portion of the shoe market in the country and even in the National Capital Region where it concentrates its distribution. The lowering of tariff in the late 90’s had hurt the industry too much that it has drastically decline in terms
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Janah WEBCOR Group "We define our role as creators of synergies between logistical‚ commercial and industrial services that cut across our international supply chain." Overview Brief History WEBCOR Group was founded in the west-central portion of Africa in the Democratic Republic of Congo in 1978 by Mr. Ali Nesr. The company’s business revolves around the importation and distribution of food and non-food commodities. WEBCOR has created a pioneering approach of executing business transactions
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MARKETING Marketing is the process by which companies determine what products or services may be of interest to customers‚ and the strategy to use in sales‚ communications and business development. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return. The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering
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Case study marketing ‘Yet another poor year’ reflected the senior executive of Mephisto Products.’ P r o f i t s d o w n b y 1 5 p e r c e nt ‚ s a l e s a nd t u r no v e r s t a t i c i n a m a r k e t w h i c h w a s recko ned to be growing at a rate of some 20 per cent per annum. It can’t go on.’ These were the thoughts of Jim Bullins‚ and he contended that the company would-be out of business if the next year turned out to be as bad. Jim Bullins had been senior executive at Mephisto for the
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Marketing Applications #1 Which environmental forces sociocultural‚ economic‚ political‚ legal‚ regulatory social ethical‚ competitive‚ or technical‚ might a marketer need to consider when marketing the following products in the international marketplace and why? • Barbie Dolls • Beer • Financial Services • Televisions International Marketing involves developing and performing marketing activities across national boundaries. Marketing is the process of creating‚ distributing‚ promoting‚ and
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HBR articles available in the library 1. “Rethinking Marketing" by Roland T. Rust‚ Christine Moorman‚ and Gaurav Bhalla‚ 2. "Unleasing the Power of Marketing" by Beth Comstock‚ Ranjay Gulati‚ and Stephen Liguori‚ 3. "Marketing Myopia" by Theodore Levitt‚ 4. "Marketing Malpractice: The Cause and the Cure" by Clayton M. Christensen‚ Scott Cook‚ and Taddy Hall‚ 5. "The Brand Report Card" by Kevin Lane Keller‚ 6. "The Female Economy" by Michael J. Silverstein and Kate Sayre‚ 7. "Customer
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WHAT IS AVIATION INDUSTRY An aviation industry is defined as an industry that has aircraft manufacturers‚ airlines‚ vendors‚ training centres and training device manufacturers. It is an airline industry that provides air travel services for freight and travelling passengers. WHAT IS GSA IN AVIATION INDUSTRY A general sales agent (GSA) is a sales representative for an airline in a specific country or region. Typically‚ the GSA is responsible for selling all products of the airline in its
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Credit Distinction Max Mark Actual Mark Marketing environment Provides little or no description of the marketing environment and omits implications for the brand. Ignores or does not grasp the significance of information provided. Provides some description of the marketing environment and hints at implications for the brand. Takes into account all relevant information provided. Provides good description of the marketing environment and has good understanding of implications for the brand
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