and large enterprises‚ including customers in the government‚ health and education sectors. The company was founded in a one-car garage in Palo Alto by William "Bill" Redington Hewlett and Dave Packard. HP is the world’s leading PC manufacturer and has been since 2007‚ fending off a challenge by Chinese manufacturer Lenovo‚ according to Gartner. It specializes in developing and manufacturing computing‚ data storage‚ and networking hardware‚ designing software and delivering services. Major product
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Lecture 1 Marketing: the art and science of finding‚ retaining and growing profitable customers Task to provide real customer value to targeted customers‚ motivate purchase and fulfil consumers needs. P’s: product‚ price‚ place‚ promotion‚ people. Process‚ physical evidence 4 characteristics of services: Intangibility: services can not be seen‚ tasted‚ heard or smelled before purchase Inseparability: services cannot be splitten from their providers (taxi driver drives you) Variability:
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the parent company of Dunkin’ Donuts and Baskin-Robbins is one of the largest QSR (quick service restaurant) companies in the world with more than 18‚000 points of distribution in nearly 60 countries worldwide. Dunkin’ Brands Group‚ Inc. has a nearly 100 percent franchised model. There are nearly 11‚000 Dunkin’ Donuts restaurants in 33 countries. Dunkin’ Donuts Locations (As of February 2014) Countries Aruba Bahamas Bulgaria Canada Chile China Colombia Ecuador Germany
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sales down?" This can quickly be analyzed with the help of published data which should indicate "whether the problem is an "industry problem" or a "firm problem". Three possibilities exist to formulate the hypothesis. 1. The company’s market share has declined but industry’s figures are normal. 2. The industry is declining and
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developments taking place there. The Central and Eastern European countries can be divided into two groups: those which fell originally within the Soviet Union‚ and others.The key difference is that the countries within the latter group only had communist regimes for 45 years and free enterprise still existed to some degree. The four most advanced countries within this group were Poland‚ Hungary‚ the Czech Republic and Slovakia‚ of which Poland had the largest population and percentage of private
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brand recognition for their frozen convince food range in the super markets and butchers. Contents Page: Introduction Situational Analysis Problems and Opportunities Statement Marketing Strategy Conclusions and Recommendations Bibliography Appendices Introduction: This is the marketing report for Leader Products New Zealand. Based in Auckland Leader Products Is a company which are manufactures of quality convenience foods such as burgers‚ schnitzels‚ medleys‚ nuggets‚ crumbed
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1. 5 Core concepts of marketing Needs‚ wants and demands Needs: Needs emerge from a state of felt deprivation. It can be physical‚ social (feelings)‚ or individual (knowledge). All human beings have needs & share these needs. Needs are generic. Wants: individual choices of product that is used to satisfy the needs. Shaped by culture and personality. Ex: 1 thirsty person wants to drink mineral water‚ while the other thirsty person wants to drink coca cola. Demand: Enough money to buy it. Backed
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Advantages and disadvantages of modern technology. Technology can be defined as science applied to practical purposes. Nowadays‚ when the rapidness of development and research is so impressive‚ it is easy to think about the advantages of modern technology. Nevertheless some people argue that science can destroy mankind. It is also obvious that we are close on an era where technology is limited only by our imagination. Therefore the most frequently asked question is: Does technology go the right
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Davy C. Villarama MM1-Marketing Management BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as elsewhere. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi
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are two parts to this task: 1. Produce no more than FIVE Powerpoint slides and prepare a 5-minute presentation. Slides should follow this structure: a. Student name‚ title + subtitle of FMP b. Six lines describing Industry context c. Six lines describing management issue d. Early Literature Review / Theoretical framework (naming at least two authors) e. Research aims and questions *Remember: you can propose primary qualitative research but NOT primary
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