AIDS‚ condoms and carnival Durex in Brazil OUTLINE • • • • • • • • • Aids’ and condoms history Brazil’s global environment PESTEL SSL activities Export and supply process Marketing mix SWOT analysis Conclusion Recommendations References INTRODUCTION Problem formulation Was it a good idea for Durex to enter the Brazilian condom market? CONDOM MARKET IN BRAZIL SIZE Commercial market: 660 000 000 (6.6 million) Government hand-outs: 1 000 000 000 (1 billion) BRANDS MARKET
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Carnival Cruise Lines Strategic Audit Group 2: Michael Kenlan Karen Maxwell Brian McKearney Tara Murphy Zach Smith MIE 480‚ Spring 2010 North Carolina State University Table of Contents Table of Contents i Executive Summary 1 Introduction 2 External Enviornment anaylsis 3 Porters Five Forces 3 Rivalry among Firms 3 Buyers 3 Substitutes 4 Suppliers 4 Other Stakeholders 4 Internal Environment Analysis 4 Carnival Cruise Line Business Model and Strategy
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The history of the Carnival Corporation begins in 1972‚ when Ted Arison set up Carnival Cruise Lines as a subsidiary of the American International Travel Service. The first ship ran aground‚ but Arison remained steadfast in achieving his vision of a cruise line offering affordable vacation packages to middle-income consumers. By 1977‚ Carnival had three ships‚ and ten years later‚ as the industry leader‚ the company went public. In the early 1990s‚ Carnival began to diversify into land-based entertainment
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Introduction Carnival Corporation as the largest cruise line in the world is being a leader and innovator in the cruise line industry. Many of the onboard activities and services were introduced to strengthen the competencies between competitors. The challenges of the Carnival were being overcome by the management with creative and innovative strategies. As a corporate entity‚ Carnival did not refuse to withdraw money to settle the ocean pollution charged by public. The expansions of cruise line
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acceptance is shown by the actions of the characters in the carnival‚ as well as the people being recruited by the carnival. The first way acceptance is shown is through Charles Halloway. He exemplifies this because of his desire to be younger. Being 54 years old‚ Charles has always wanted to have
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Index Executive Summary pg. 3 Carnival Corporation Mission Statement pg. 4 Evaluation of Mission Statement pg. 4 Company Objectives‚ Strategies and Core Competencies pg. 6 Business Scope pg. 9 Financial Ratios - 2002 pg. 12 Company Strengths pg. 14 Company Weaknesses pg. 15 Value‚ Rareness‚ Imitability & Organization (VRIO) pg. 15 Value Chain pg. 16 Opportunities pg. 17 Threats pg. 17 Strategic Objectives & Relative Evaluations pg. 18 Strategy Implementation pg. 21 Balanced Scorecard
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observations using behavioural categories. Content analyses can also collect quantitative data. These data can be interpreted fairly easily with averages‚ measures of dispersion and graphs (pages 52–53) and are typically objective. Qualitative data are descriptive‚ e.g. answers to open questions from self-reports (page 41) and detailed findings from observations and content analyses. They are harder to analyse as you need to look for
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Carnival Corporation promotes its name and brands through iconic advertisements that serve to make audience connected to the ocean. According to Arnold Donald‚ CEO of Carnival‚ the goal of the commercials is “to convince those who have never cruised to give us a chance to show them why over 10 million people a year sail on one of our nine brands and why so many of our guests cannot wait to sail with us again.” To achieve this goal‚ Carnival has been utilizing many advertising methods including traditional
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One place that I will never forget is the ranch my uncle (my grandmother’s brother‚ in Mexican culture we refer to them as uncles) built and owns. It lays on a thousand acres of land‚ just outside Toluca‚ the capital of the state of Mexico. Rancho Feshi‚ which means “singing waterfall”‚ is a trout farm. There are many different deep-water‚ man-made rectangular ponds where thousands of trout are bred for later dining. The ranch is famous for its trout and many people come from all over Mexico either
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Kelsey 8 October 2013 Descriptive Paper The Intoxicated Drunks “Why am I naked? Why my throat is sore and why is there puke all over me? Where am I right now and why am I here?” These are the types of question that an intoxicated person usually find themselves asking after they have been drinking the night prior. Strolling into the after prom party‚ pass midnight; my friends and I enter through these gigantic mahogany doors into a house from the 21st century one that looks like Tony Starks’
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