MARKETING CASE STUDY-4 Atlantic Computer: A bundle of Pricing Options Group 3 MBA Class of 2014 Alma Graduate School PRESENTATION OUTLINE Introduction Overview Issues Analysis Recommendations Strategic Implications INTRODUCTION Atlantic Computer has developed a new Tronn server and PESA software tool known as Atlantic Bundle and needs the right market price strategy for this product. The challenge is to attract customers and outcompete direct and main
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8. Suppose you own 5‚000 shares that are worth $25 each. How can put options be used to provide you with insurance against a decline in the value of your holding over the next four months? You should buy 50 put option contracts (each on 100 shares) with a strike price of $25 and an expiration date in four months. If at the end of four months the stock price proves to be less than $25‚ you can exercise the options and sell the shares for $25 each. Problem 1.9. A stock when it is first issued provides
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签名 signature 时间 Date 2010- Abstract In this case report we will try to analysis the detailed strategic options for Novo Nordisk as a top human Insulin provider to sustain its growth internationally. We will give comments for our recommendations and evaluate the VRIO Framework of the internal organization and provide a clear Five Forces Analysis. Novo Nordisk is a Denmark based Bio-Pharmaceuticals giant that has been one of key company which shaping diabetes
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Applications of option pricing in corporate finance Option pricing is used in four major areas of corporate finance: • Real Options Suppose a company has a 1-year proprietary license to develop a software application for use in a new generation of wireless cellular telephones. Hiring programmers and marketing consultants to complete the project will cost $30 million. The good news is that if consumers love the new cell phones‚ there will be a tremendous demand for the software. The bad news
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Executive Stock Options and IPO Underpricing Michelle Lowry• Smeal College of Business Penn State University E-mail: mlowry@psu.edu Phone: (814) 865-1483 Kevin J. Murphy Marshall School of Business University of Southern California E-mail: kjmurphy@usc.edu Phone: (213) 740-6553 July 31‚ 2006 Abstract In about one-third of US IPOs between 1996 and 2000‚ executives received stock options with an exercise price set equal to the IPO offer price (rather than a price determined by the market)
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the “Inquiry into Options for Dying with Dignity” (1987) Legislative Council – Passed the Medical Treatment Bill (1988) Legislative Council – debated and revised the Medical Treatment Bill (1989) Facts: The patient suffers with a fatal form of dementia‚ she has not appeared conscious in three years. The patient receives fluid and nutrition via a percutaneous endoscopic gastrostomy‚ which keeps her alive and would she die within one to four weeks
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forward price is $50 and taking a long position in a call option with a strike price of $50? In the first case the trader is obligated to buy the asset for $50. (The trader does not have a choice.) In the second case the trader has an option to buy the asset for $50. (The trader does not have to exercise the option.) Problem 1.4. Explain carefully the difference between selling a call option and buying a put option. Selling a call option involves giving someone else the right to buy an asset
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CHAPTER 14 OPTIONS AND CORPORATE FINANCE Answers to Concepts Review and Critical Thinking Questions 1. A call option confers the right‚ without the obligation‚ to buy an asset at a given price on or before a given date. A put option confers the right‚ without the obligation‚ to sell an asset at a given price on or before a given date. You would buy a call option if you expect the price of the asset to increase. You would buy a put option if you expect the price of the asset to decrease. A
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inherent in the option investment strategies‚ please perform the following analyses for call and put options on Lotus’s common stock that mature in February 1994 and that have an exercise price of $55 per share. a. Compute net profits and losses per share (actual dollar profit and losses‚ not rates of return) at expiration (February 19‚ 1994) for the following investment strategies: Buying a call option on Lotus’s stock; Writing a call option on Lotus’s common stock; Buying a put option on Lotus’s
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is baWhy Options Are Better Than Futures For Hedging Futures trading can be used for two main purposes; Speculation and Hedging. While most retail futures traders get involved in futures trading for the purpose of leveraged speculation‚ it cannot be forgotten that the true purpose of futures contracts is for the purpose of hedging. Hedging using futures is technique most professional money managers use for decades. However‚ there is one main problem with hedging using futures and that is the
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