International Business‚ 14e (Daniels et al.) Chapter 11 The Strategy of International Business 1) Which of the following statements about Zara is most likely FALSE? A) Zara puts fewer products on clearance racks than most of its competitors in the industry. B) Zara’s large advertising budget generates word-of-mouth and attracts new buyers. C) New products and designs are delivered to Zara stores every three to four weeks. D) Most of Zara’s products move through the firm’s distribution center
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Analysing McDonalds (fast food outlets) using Porters 5 Forces model – sometimes called the Competitive Forces model. Introduction McDonalds Canada opened in 1967‚ thirteen years after McDonalds had taken the United States by storm. This was the first restaurant to be opened outside of the United States. It was in 1965 that McDonalds went public and offered shares on Wall Street. Since then it has been important for McDonalds to continually monitor its performance‚ to make sure it is competitive
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Research Labs To Win The Future. Simon & Schuster‚ 2000. [3] Mark Dodgson‚ David Gann‚ and Ammon Salter. The Management of Technological Innovation: Strategy and Practice. Oxford University Press‚ 2008. [4] Richard Leifer‚ Gina OConnor‚ and Mark Rice. Implementing radical innovation in mature firms: The role of hubs. The Academy of Management Executive‚ 15‚ 2001. [5] Ellen Enkel‚ Oliver Gassmann‚ and Henry Chesbrough. Open r&d and open innovation: Exploring the phenomenon. R&D Management‚ 39‚ 2009. [6] Jakob
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NETFLIX’S BUSINESS MODEL AND STRATEGY IN RENTING MOVIES AND TV EPISODES EXECUTIVE SUMMARY Netflix is the largest subscription service for sending DVD’s by mail and streaming movies and TV episodes over the internet. Netflix’s revenues grew from $500 million in 2004 to $519.8 million in 2010. Company’s net income increased from $21.6 million in 2004 to $141-156 million in 2010. It attracted 1.6 million subscribers in 2004 and had to 15 million subscribers by 2010. Reed Hastings founder
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INTERNATIONAL BUSINESS STRATEGY SPRING 2010 Office Phone Email Chiung-Hui Tseng 61411A (Institute of International Business) (06) 275-7575 ext.53512 ctseng@mail.ncku.edu.tw Texts Ireland‚ R.D.‚ Hoskisson‚ R.E.‚ and Hitt‚ M.A. (2009) The Management of Strategy: Concepts and Cases‚ 8th Edition‚ South-Western Press. Course Objectives In the past a few decades‚ the trend of globalization has rendered the world economies more interdependent. All businesses today (both international
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Business Strategy Air AsiaCompany BackgroundAir Asia is one of the companies that very successful in adopting the cost leadership strategy as one of their competitive advantages. Air Asia had been established on 12 december 2001 with Dato Sri TonyFernandez as the CEO. As what the slogan says now everyone can fly which actually attract thecustomers to buy the ticket and also they offer a lot of promotions to many destinations around asia andcustomers are chasing around in getting their promotions
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1 – Explain the LinkedIn Business Model LinkedIn follows a platform model; multiple parties perform transactions across the linkedin.com site. The three-sided market is made up of (1) Companies (recruiters‚ HR‚ employment agencies) (2) Advertisers and (3) Job Placement (job seekers‚ professional groups). LinkedIn’s model exemplifies a virtuous cycle feedback loop as its user base grows. It attracted users by providing free (subsidized) tool to individual users (not recruiters or advertisers)
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launch I ran home and dug through my undergrad course work and quickly produced a case study I’d read in 2003. “Zara: IT for Fast Fashion” a Harvard Business School case study that examined Zara’s IT infrastructure and how it supported their unique business model. Two important caveats from this case study stuck out in my mind. Zara’s business model closely linked customer demand to manufacturing and distribution. Inventory depended largely on the location of the store and what particular customers
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Porsche Porsche-Marketing The automotive market The automotive market comprehends the design‚ the development‚ the manufacturing and the distribution of the vehicles. This market includes all kind of vehicles with motor‚ but only the ones of combustion engines. This is one of the markets that make the world economy grow‚ in fact the automotive market is the world’s most important economic sector by revenue. This market as sated above does only include the four main principles of the car market
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COMARCH I. OVERVIEW OF THE COMPANY II. BUSINESS MODEL OF COMARCH Customers Value Proposition Customer Relations Revenue Streams Cost Structure Key Partners III. PORTER’S MODEL OF COMARCH SA IV. COMPETITION V. EU FUNDS VI. SOURCES I. OVERVIEW OF THE COMPANY Comarch was founded in 1993 by Professor Janusz Filipiak‚ a scientist on leave from AGH University of Science and Technology in Cracow. The company is an international software house and systems integrator based
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